5 Practical Voice Search Optimization Tips for 2018

by Al Sefati
5 Practical Voice Search Optimization Tips for 2018

The way we search is changing. One of the big shake-ups in recent years is the advent of voice search; thanks to voice-activated assistants like Siri, plus household devices like Apple Home and the Amazon Echo, more and more people are speaking rather than typing their search queries. In fact, many projections show voice search […]

My Competitors Have Just Bought My Brand Keyword: What Should I Do Next?

by Al Sefati
My Competitors Have Just Bought My Brand Keyword: What Should I Do Next?

It is quite devastating to wake up one day, type your brand keyword on a search engine and find your competitors’ websites appearing at the top of the search results. There’s nothing that search engines can do about this. Several years ago, several search engines came up with the idea of removing restrictions on competitors […]

8 Mobile SEO Tips You Should Not Miss Out In 2018

by Al Sefati
8 Mobile SEO Tips You Should Not Miss Out In 2018

If you are thinking of coming up with a website that doesn’t have a simple mobile user interface, then you won’t achieve your goals. In fact, you won’t achieve any of your goals! Sounds harsh, huh? The truth is everyone is using mobile now! In 2017 alone, 50% of all web traffic on search engines […]

12 Important Ecommerce Metrics

by Al Sefati
12 Important Ecommerce Metrics

Important Ecommerce Metrics for 2018 Without the proper marketing, your ecommerce store has little chance of connecting with customers and closing sales—but how can you tell that your marketing efforts are getting results? There are several key metrics we’d recommend as you seek to determine marketing ROI. Here are 12 of the top ones. Marketing […]

Notes from the 2018 Advanced Search Summit in Napa

by Al Sefati
Advanced Search Summit NAPA Valley 2018

Nearly two weeks we attended 2018 Advanced Search Summit in Napa, California and it was an unforgetful event. The fact that this Search (and social) conference was held in the beautiful wine country of NAPA, the agenda, as well as networking made this event extra memorable. Lot’s of good topics were discussed, and between networking, […]

Is Your Real Estate Marketing Focused on Lead Gen?

by Al Sefati
Is Your Marketing Focused on Lead Gen?

If you are a real estate brokage or real estate agency, it’s easy to become so caught up in the daily hustle of business development and marketing—all the little details of off-page content marketing and online content creation and SEO—that you lose sight of the big picture. Certainly, a real estate marketing campaign can have […]

Real Estate SEO Tips: 10 Ways to Earn Organic Traffic and Leads in 2018

by Al Sefati
Real Estate SEO Tips: 10 Ways to Earn Organic Traffic and Leads in 2018

Real estate has always been a highly competitive business—and if anything, the advent of Google has only added to that. These days, it’s incredibly easy for buyers and sellers alike to use search engine queries to locate the best local agents. If your real estate business doesn’t appear in the search rankings, it might as […]

5 Enterprise SEO Tips for 2018

by Al Sefati
5 Enterprise SEO Tips for 201

The demands of enterprise SEO are ever-changing. Search engine algorithms, mobile technology, and user expectations are constantly in flux—and large companies must evolve and adapt their SEO strategies accordingly. So where are enterprise SEO professionals left as we head deeper into 2018? There are a few important enterprise SEO practices that larger companies must follow […]

Top 5 Enterprise SEO Software Tools for 2018

by Al Sefati
Top 5 Enterprise SEO Software Tools for 2018

Managing the broad, large-scale needs of an enterprise SEO campaign requires you to use all the tools at your disposal—or at least, all of the really valuable ones. Enterprise SEO experts know that not all software suites are created equal, and while there are many worth trying, only a handful rise to the level of […]

Enterprise SEO Tip: Dominate the Search Experience

by Al Sefati
Enterprise SEO Tip: Dominate the Search Experience

The consumer journey isn’t as straightforward as it used to be. You can no longer trust that a consumer will discover your website, read about your products, and immediately place an order; while that may happen in some cases, it’s far more common for consumers to do wide-ranging online research, consulting with different sources before […]