12 Important Ecommerce Metrics

by Jenny Mia
12 Important Ecommerce Metrics

Without the proper marketing, your ecommerce store has little chance of connecting with customers and closing sales—but how can you tell that your marketing efforts are getting results? There are several key metrics we’d recommend as you seek to determine marketing ROI. Here are 12 of the top ones. Marketing Metrics for Your Ecommerce Store […]

Notes from the 2018 Advanced Search Summit in Napa

by Al Sefati
Advanced Search Summit NAPA Valley 2018

Nearly two weeks we attended 2018 Advanced Search Summit in Napa, California and it was an unforgetful event. The fact that this Search (and social) conference was held in the beautiful wine country of NAPA, the agenda, as well as networking made this event extra memorable. Lot’s of good topics were discussed, and between networking, […]

Is Your Real Estate Marketing Focused on Lead Gen?

by Al Sefati
Is Your Marketing Focused on Lead Gen?

If you are a real estate brokage or real estate agency, it’s easy to become so caught up in the daily hustle of business development and marketing—all the little details of off-page content marketing and online content creation and SEO—that you lose sight of the big picture. Certainly, a real estate marketing campaign can have […]

Real Estate SEO Tips: 10 Ways to Earn Organic Traffic and Leads in 2018

by Al Sefati
Real Estate SEO Tips: 10 Ways to Earn Organic Traffic and Leads in 2018

Real estate has always been a highly competitive business—and if anything, the advent of Google has only added to that. These days, it’s incredibly easy for buyers and sellers alike to use search engine queries to locate the best local agents. If your real estate business doesn’t appear in the search rankings, it might as […]

5 Enterprise SEO Tips for 2018

by Al Sefati
5 Enterprise SEO Tips for 201

The demands of enterprise SEO are ever-changing. Search engine algorithms, mobile technology, and user expectations are constantly in flux—and large companies must evolve and adapt their SEO strategies accordingly. So where are enterprise SEO professionals left as we head deeper into 2018? There are a few important enterprise SEO practices that larger companies must follow […]

Top 5 Enterprise SEO Software Tools for 2018

by Al Sefati
Top 5 Enterprise SEO Software Tools for 2018

Managing the broad, large-scale needs of an enterprise SEO campaign requires you to use all the tools at your disposal—or at least, all of the really valuable ones. Enterprise SEO experts know that not all software suites are created equal, and while there are many worth trying, only a handful rise to the level of […]

Enterprise SEO Tip: Dominate the Search Experience

by Al Sefati
Enterprise SEO Tip: Dominate the Search Experience

The consumer journey isn’t as straightforward as it used to be. You can no longer trust that a consumer will discover your website, read about your products, and immediately place an order; while that may happen in some cases, it’s far more common for consumers to do wide-ranging online research, consulting with different sources before […]

Top 2018 Digital Marketing Strategy Tip

by Al Sefati
Top 2018 Digital Marketing Strategy Tip

Digital marketers and marketers, in general, are talking about the year and decare 2020 as a major leap into the future. Tech, specially Artificial Intelligence and Machine learning are changing digital marketing and with 2018 underway, that “future” is much closer. As a CEO or CMO, you don’t want to be left behind, so let’s take stock […]

5 Essential Qualities of a Top Enterprise SEO Agency

by Al Sefati
5 Essential Qualities of an Enterprise SEO Agency

Larger companies have unique marketing needs—including some particular SEO challenges. That’s why it’s important for international companies and Fortune 500 brands to seek an enterprise SEO consulting agency that can accommodate those needs—helping them achieve a strong search engine presence on both local and global levels, and to back up all their marketing decisions with […]

5 eCommerce SEO Tips for 2018

by Al Sefati
5 eCommerce SEO Tips for 2018

E-Commerce continues to grow without an interruption. According to data provided by Statistica on retail e-commerce sales,  in the United States alone, eCommerce sales are projected to surpass 603 billion in US dollars by 2021. Smart Insights data from 65 million e-commerce transactions demonstrates that top e-commerce traffic sources driving sales for eCommerce sites are […]