Google Analytics is a great report and analysis tool that Google has made available free for all businesses. Many businesses have Google Analytics installed on their websites but it seems that they don’t really understand the digital the fundaments of digital analytics and basics of Google Analytics hence they don’t take advantage of this great platform fully.
As web Analytics and Google Analytics consultants, we offer consulting services that include Google Analytics installation, configuration, re-configuration, and Google Analytics data analysis and reporting.
However we also believe in educating our clients and our readers so this post will focus on fundamentals of digital analytics and Google Analytics.
What is Digital Analytics
Digital analytics is usage of available relevant data and insights to improve and create positive changes by making data oriented strategic decisions for your business.
To fully understand the data provided by web analytics, on needs to understand how to create an measurement plans that are measurable and specific to their business.
1. Define Your Organization’s measurement Plan
Define what matters to your business or organization the most. If your an ecommerce site, then your total sales is a great business objective. If your a lead generation website, then number of qualified leads. If your an online news site, then your traffic sessions, pageviews, returning or new visits and email newsletter could be great goals.
2. Document and Understand Your Technical infrastructure
To implement a solid digital analytics, you must fully understand your technical specs. Things such as your server technologies, your website performance (and how would it effect if you install more code to it), your mobile sites, and your programming languages limits and capabilities. For example, with most Ajax, it is hard to track clicks. While there are many ways around it, you must first understand that fully.
4. Keep Refining
Web analytics isn’t something you should be doing once. The digital and business world change often so you need to keep at and make sure your measurement plan is maintained and refined so that your data stays as relevant as possible with your business.
5. Choose Your Targets
In order to continue analyze your data properly, you need to choose your targets. That way you know from your business if the business is doing well or doing poorly according to your KPIs.
There is a lot more that goes into digital analytics. As certified Google Analytics experts we can assist you go deeper. Contact us to learn more.