Last September, I wrote an article on Top 10 SEO trends of 2015 and I warned that marketers should pay heavy attention to Mobile SEO. The recommendation I made was not only based on market trends and recommendations but also based on our clients’ data. Almost all of our clients who were B2C businesses were having almost half of their search traffic coming from mobile devices.
We noticed that those clients without mobile friendly websites were at risk of losing business. Knowing Google’s user oriented philosophy (“Focus on the user and all else will follow”), I only expected to be a matter of time before Google comes out and announce that they would give lower rankings for those websites that are not mobile friendly.
A recent update to Google mobile algorithm has been noted as Google is now showing a “mobile-friendly” label next to those sites that are confirmed to be mobile friendly. But Google isn’t leaving it up to website owners to verify if their websites whenever they want! Google is actually taking action by sending warnings via the Webmaster Tools to inform the webmaster if their websites could lose search rankings if they are not mobile friendly! Here is what the warning looks like:
Time to Pay More Attention to Mobile
If your website uses the wordpress engine, then all you have to do is to make sure you have a mobile friendly theme or design. But if you are using the other CMS or custom websites, then you should really reach out to your vendor or web developers to make sure you have a mobile friendly website. After that, then you need to do some optimizations following some basic mobile SEO Tips. And of course as usual, feel free to contact us if you need help at any point.