It seems that Google rep Gary Illyes who is a webmaster trends analyst said that Google update was to come soon at SMX East according to this blog post.
Danny Sullivan from SMX asked the following question where Gary from Google had the following answer.
Danny : “When can we expect that overdue Penguin update, Gary?
Gary : “Soon. Very soon. Maybe next week.”
Google Penguin is a code name for a search algorithm update employed by Google that was first releases in 2012. The purpose of this update is to attempt to decrease rankings of those websites that violate Google webmaster guidelines algorithmically. b Since then Google has releases multiple versions of that algorithm that has effected near 7% of search queries. As Google learns more signals to fight spam and black hat or gray hat SEO tactics, they update this algorithm and released it.
Are You Going to Be Effected by Google Penguin Algorithm?
If you have no official SEO campaigns, write and promote your website naturally, then you may not have too much to worry about (well at least in theory). But if you have hired SEO experts of SEO firms in the past, there is a good chance some of them may have used some black-hat or gray-hat SEO tactics that they didn’t tell you. Or perhaps some of the tactics they used has now become black-hat that may now have been in the past (like guest posting, press releases, etc).
You need to do a new audit of your website (both onsite and offsite) in order to determine that. If you don’t know how to do that or need help, we are here to help. Contact us and we can offer you a complete website audit and analysis.