Now Yext Cetified Partner

Sefati Consulting is now a yext certified partner. A great platform for local listings managements, yext improves and centralized listing management with these directories and improves analytics and reporting. As a bigger part of a local marketing that we offer,  this will help us and our clients greatly.

yext certified partner

What Does This Mean to Our Clients?
A more comprehensive and more efficient local SEO and local marketing solution. AS yext is the leader in the local SEO and local marketing industry and as we mentioned in our last article about 2015 SEO predictions, we believe that local will a focus on SEO efforts in 2015 which is why we want to continue staying up to date on the latest trends and techniques in local SEO for our client and yext is the right platform for us to do that.  They are the authority in the industry as they have relationship with all major local directories and top social media including Facebook and Google plus.

We are very happy about this move and eager to help our clients even better than before.

Need help with your local SEO? Contact us and we will be more than happy to do that.

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2015 SEO Predictions – Top 10

I am jumping a few months ahead, making some intelligence guesses baed on the current SEO trends, and to predict where SEO is heading for 2015. I know there are a few months left so I will add more posts and content regarding SEO in 2015 but I figured I start a few months early. This way I’ll know how much I was on the ride track and where I wasn’t. It is important to know these are my predictions based on my knowledge and experiance and not any other sources.

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Data Oriented Approach to SEO

In the last post, we mentioned that SiteSearch Keyword data can provide valuable tool to improve SEO on what items your audience are actually looking on your website so you can put more focus on those keywords and optimize for those keywords  instead. For example, for this blog, we may rank for SEO consultant but if the potential client is Located in Orange County, he maybe looking for an SEO consultant in Orange County so looking at our search history, we see the true user intent when we see the keyword Orange County SEO consultant.  This will prompt us to focus more on Orange County and surrounding cities such as Irvine, Costa Mesa, etc, in order to get more business from our fellow businesses in OC.

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My BrightEdge Share 14 Notes

On August 21st I attended a search and content marketing conference by leading platform BrightEdge in order to be BrightEdge certified and I took some while I was at the conference. I was planning to make the notes pretty and make it so it makes more sense but due to lack of time, I have decided to just paste my notes in this post and at later time write a few posts referencing to it. But for now, please feel free to contact me if you have any questions regarding it and I will be more than happy to reply via email. Here are my notes; Keep in mind the notes is discussing the features of the BrightEdge platform along with some tips on what to do with them. Goodluck making sense of them :)

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SEO Strategy 2014 – An Overview

If you are a small business owner, marketing manager, or  a novice SEO specialist trying to learn more about an SEO strategy that works in 2014, then this post is for you.

SEO is no longer only about acquiring, exchanging, or buying a ton of text links to your website in order to rank better. In fact many of those links can hurt your ranking because chances are that they violate Google Guidelines. So below is an SEO strategy we recommend you can adopt in 2014.

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Onsite Local SEO Tip; Put in some NAP!

If you have a local business, then you should have a local SEO strategy in place or else your missing out local traffic and potential business. In order to be successful in your local SEO campaign, one of the important things to know and implement is the NAP rule across website. What is the NAP rule? NAP stands for Name, Address,  Phone Number  and the NAP rule is that you should have the mention of at least our business name, address, and phone number together on your website:

Business Name
Street Address
City, State, Zip
Phone

(Note: It’s highly recommended to add schema.org address mark up to these).

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