It is Official, Analytics Clarity is Live

Analytics Clarity

Around this time last year, I purchased the domain name AnalyticsClarity.com with goal of launching a comprehensive digital marketing and analytics firm that would focus on data oriented digital marketing solutions. Some of the services that I wanted to offer were digital marketing, digital analytics configuration (like Google and Adobe Analytics configuration), and data science (big data).

But I didn’t want to do this alone. A former colleague of mine who is a data scientist at a relatively a large real estate company wanted to join me on this venture but since his focus was a full time employment, he ended not being able to be a  partner and just worked with me as a consultant hence I continued to do business on Sefati Consulting offering SEO and SEM services.

After one year, I felt that there was a greater need for a more comprehensive digital marketing and digital analytics firm, beyond just SEO and SEM services Sefati Consulting was offering,  so I finally  decided to  launch the company on my own.

This month the DBA paperwork were approved and the corporation paperwork were filed so we are going to start rocking.

As initially planned, Analytics Clarity is going to offer digital marketing, digital analytics, and data analysis and we are already blessed to have a good start with a new client.

While on this website (sefati.net), I will focus on SEO and SEM specific articles and consulting, Analytics Clarity will be the full blown digital marketing firm.

More to come. Contact me
to learn more.

 

Digital Marketing Glossary

 Marketing Glossary

The terms below are a list of marketing and digital marketing terms that you may find useful. The content below was made available on Coursera for the Digital Marketing Specialization course offered by University of Illinois at Urbana-Champaign. We have made this available for reference only but all content credit goes to Coursera and\or University of Illinois at Urbana-Champaign school of Marketing. 

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A

Advertising

A form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.

Authenticity

The idea of digital authenticity is representing a brand and its products’ features, benefits, and performance in a genuine manner. Authenticity prevents brands from advertising false claims and stretching the truth, which are quickly uncovered in today’s digital world and thereby result in substantial embarrassment.

B

Brand equity

A phrase used in the marketing industry that describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name, as consumers believe that a product with a well-known name is better than products with less well-known names.[1]

Brand management

In marketing, brand management is the analysis of and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management.[2]

C

Crowdsourcing

The process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.[3]

Cult of Done Manifesto

The Done Manifesto posted by Bre Pettis and Kio Stark is a set of working rules based on a sense of urgency. No time for careful deliberation, move on.[4]

Customer co-creation

The idea that customers can help design and develop products in addition to buying them. Such activity really helps enhance new product development activities.

Customer segmentation

The practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.[5]

D

Digital authenticity

The degree to which a product’s online promotion provides customers with a genuine portrayal of its origins, features, and benefits (as well as its limitations). Authentic promotional campaigns typically focus on telling a story rather than making a claim. This story is usually connected to the brand in a genuine manner and provides customers with a sense that the brand has a purpose other than just making money.

Digital marketing

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands and product benefits through various forms of digital media such as the Internet, mobile phones, and social media.

Distribution

Product distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means or using indirect means with intermediaries.

Doppelgänger brand image

Using digital design software, digital cameras, and digital editing programs combined with the Internet to remix or create your own version of a brand that you find offensive.

E

Elaboration Likelihood Model (ELM)

As the most popular theory about persuasion, ELM suggests that there are two main routes to persuasion: (1) the central route, which is cognitive in nature and (2) the peripheral route, which is more emotional in nature.

F

FUH2 Campaign

This creative viral internet campaign began in 2008 in response to General Motor’s marketing of the Hummer SUV. In the mid-2000s, General Motors tried to position this brand as the ultimate 4-wheel drive vehicle capable of taking on any challenge, and used the slogan, “Like Nothing Else.”

Fused deposition modeling

An additive manufacturing technology commonly used for modeling, prototyping, and production applications. It is one of the techniques used for 3D printing.[6]

G

H

I

Intangible good

An intangible good is a good that is intangible, meaning that it cannot be touched, as opposed to a physical good (an object). Digital goods, such as downloadable music and mobile apps, or virtual goods used in virtual economies are all examples of intangible goods.[7]

J

K

L

M

Marginal costs

In economics and finance, marginal cost is the change in the total cost that arises when the quantity produced has an increment by unit. That is, it is the cost of producing one more unit of a good.[8]

Market share

Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.[9]

N

New Retail

A collection of strategies (both physical and digital) that physical retailers are using to react to the challenges of operating in a digital world.

O

P

Pareto Principle

This principle comes from the Italian economist Vilfredo Pareto, who found, back in 1896, that 80% of the land in Italy was owned by 20% of the population. Since this time, this principle has become known as the 80/20 rule and has been found to apply to a large number of phenomenon. For example, 80% of the world’s income is controlled by 20% of its population.[10]

Pay What You Want (PWYW)

Allowing customers to name their own price.

Placement

Placement aspect of the marketing mix focuses on making a product conveniently accessible to potential customers. It involves the physical movement of the product from a manufacturer through a series of marketing channel intermediaries ending with an independent retailer. Placement involves the important retailing function of displaying the product upon its shelves.

Price comparison tools

Price comparison tools have allowed pricing to move from prices revealed at the point of purchase to prices negotiated at the point of consideration. Price comparison has become easier for customers armed with a smartphone and a price search app such as Price Grabber or RedLaser. Leveraging these price comparison tools, customers can instantly compare prices on a physical retailer’s shelf with prices for the exact same product at Amazon.com and a large number of other online retailers.

Price segmentation

A suitable strategy if you have a narrow product range and can identify groups of prospects who would buy if the price was lower or who would be prepared to pay a higher price in return for a factor that they felt added value to the product.[11]

Pricing strategy

A pricing strategy is a firm’s basic approach to how it prices its products. Pricing captures the value of the product for the firm. Thus, having a good pricing strategy is critical for a firm’s profitability and very survival. The development of a pricing strategy often entails considering a product’s cost of production, what customers are willing to pay, and the prices of competing products.

Product

A product is really anything that fulfills a customer need or want. It is a good, service, or idea that has a distinctive selling proposition consisting of tangible or intangible attributes.

Product development

Product development is the process of designing, creating, and marketing new products or services to benefit customers. Sometimes referred to as new product development, the discipline is focused on developing systematic methods for guiding all the processes involved in getting a new product to market.[12]

Product segmentation

To operate a product segmentation strategy, carry out research to identify groups of customers who want benefits or levels of functionality that are not available currently in a product category. By creating different versions of a product, you can match those customers’ needs more precisely.

Promotion

Promotion covers the methods of communication that a marketer uses to provide information about its product. This information – both verbal and visual – is persuasive in nature, appeals to customers’ intellect or emotions, and influences them to buy your product instead of your competitor’s.

Q

Quad

An open grassy area located on the University of Illinois at Urbana-Champaign (UIUC) campus. It is the heart of the campus. Many activities from playing Frisbee to chatting with friends, napping to studying can be taken place there.

R

Retail

Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit.

Rule of 1

Typically only about 1% of all submissions will be useful enough to implement.

S

Selective Laser Sintering (SLS)

An additive manufacturing technique that uses a laser as the power source to sinter powdered material (typically metal), aiming the laser automatically at points in space defined by a 3D model, binding the material together to create a solid structure.[13]

Shopper marketing

Shopper marketing is “understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers, and shoppers.”

Showrooming

The practice of examining merchandise in a traditional brick and mortar retail store or other offline setting and then buying it online, sometimes at a lower price. Online stores often offer lower prices than their brick and mortar counterparts because they do not have the same overhead cost.[14]

Social recognition

Public acknowledgement of a person’s status or merits (achievements, virtues, service, etc.)

Stage-Gate method

The Stage-Gate method from Robert G. Cooper is an approach that can be used to make the product development process more effective. It is a blueprint for managing the new product process from an idea to launching a product. Each stage consists of a set of certain cross functional and parallel activities which must be successfully completed prior to obtaining management approval to proceed to the next stage of product development. The entrance to each stage is called a gate.[15]

Stereolithography

An additive manufacturing or 3D printing technology used for producing models, prototypes, patterns, and production parts up one layer at a time by curing a photo-reactive resin with a UV laser or another similar power source.[16]

T

Tangible good

Tangible goods are physical products defined by the ability to be touched. They are distinct from intangible goods, as well as services like a spa treatment [17]

3D printing

3D printing (or additive manufacturing, AM) is any of various processes used to make a three-dimensional object.

U

User-Generated Content

User-Generated Content occurs when a product’s customers create and disseminate online ideas about a product or the firm that markets it. These ideas are often in the form of text but also come in other forms such as music, photos, or videos. UGC has three key characteristics: (1) The contribution is by users of a product rather than the firm that sells this product; (2) it is creative in nature and the user adds something new; (3) it is posted online and generally accessible.

V

W

Webrooming

The practice of researching items online and then purchasing them in-store, is the reverse of showrooming – browsing for items in a store and purchasing them online later.[18]

X

Y

Z

References

[1] Brand Equity. (2015, February 28). In Wikipedia, The Free Encyclopedia. Retrieved 04:50, March 15, 2015, from http://en.wikipedia.org/w/index.php?title=Brand_equity&oldid=649296083

[2] Brand Management. (2015, January 7). In Wikipedia, The Free Encyclopedia. Retrieved 04:50, March 15, 2015, from http://en.wikipedia.org/w/index.php?title=Brand_management&oldid=641425044

[3] “Crowdsourcing – Definition and More.” Merriam-Webster.com. http://www.merriam-webster.com/dictionary/crowdsourcing

[4] Pettis, B. & Stark, K. (2009, March). The Cult of Done Manifesto. Retrieved fromhttp://www.brepettis.com/blog/2009/3/3/the-cult-of-done-manifesto.html

[5] Customer segmentation definition. Margaret Rouse. http://searchcrm.techtarget.com/definition/customer-segmentation

[6] Fused Deposition Modeling. (2015, January 16). In Wikipedia, The Free Encyclopedia. Retrieved 04:53, March 15, 2015, from http://en.wikipedia.org/w/index.php?title=Fused_deposition_modeling&oldid=642720112

[7] Intangible Good. (2014, November 2). In Wikipedia, The Free Encyclopedia. Retrieved 04:47, March 15, 2015, from http://en.wikipedia.org/w/index.php?title=Intangible_good&oldid=632179481

[8] Sullivan Arthur, Steven M. Sheffrin. “Economics: Principles in Action.” Upper Saddle River, New Jersey 07458: Pearson Prentice Hall. p. 111. ISBN 0-13-063085-3.

[9] Market Share. (2014, November 7). In Wikipedia, The Free Encyclopedia. Retrieved 04:51, March 15, 2015, from http://en.wikipedia.org/w/index.php?title=Market_share&oldid=632857159

[10] John Reh. (2015). Pareto’s Principle – The 80-20 Rule. In About Money, Retrieved March 22, 2015 fromhttp://management.about.com/cs/generalmanagement/a/Pareto081202.htm

[11] “Price Segmentation vs. Product Segmentation.” Ian Linton. http://smallbusiness.chron.com/price-segmentation-vs-product-segmentation-38631.html

[12] “Product development (new product development) definition.” TechTarget.com.http://searchcio.techtarget.com/definition/product-development-or-new-product-development-NPD

[13] Selective Laser Sintering. (2014, November 10). In Wikipedia, The Free Encyclopedia. Retrieved 04:53, March 15, 2015, from http://en.wikipedia.org/w/index.php?title=Selective_laser_sintering&oldid=633296613

[14] “Is ‘Showrooming’ Behind Target Move to drop Kindle?” Brett Molina.http://content.usatoday.com/communities/technologylive/post/2012/05/is-showrooming-behind-target-mov…

[15] “Explanation of the Stage-Gate Method of Robert G. Cooper.” 12 manage.com.http://www.12manage.com/methods_cooper_stage-gate.html

[16] Stereolithography. (2015, March 12). In Wikipedia, The Free Encyclopedia. Retrieved 04:53, March 15, 2015, from http://en.wikipedia.org/w/index.php?title=Stereolithography&oldid=651051762

[17] “What Are Tangible Goods?” WiseGeek. http://www.wisegeek.org/what-are-tangible-goods.htm

[18] “Why ‘Webrooming’ Could Bring Customers Back Into Stores.” Nicole Fallon.http://www.businessnewsdaily.com/6565-webrooming-retail-stores.html

Mobilegeddon Winners and Losers

Mobilegeddon Rolling Out Today

By now, seasoned webmasters, SEOs, marketers, even business owners and executives should be well aware of Mobilegeddon (Hash tag #Mobilegeddon) also known as Google April 21 update (Hashtag #April21).

Google blog, other marketing and search engine optimization blogs, as well our own blog have all been vocal about it. We have written a several posts on Google’s mobile friendly update which is expected to be big and have winners and losers.

Winners and Losers of Mobilegeddon

It is still too early to point out who are the true winners and losers are. Google mobile friendly algorithm update is rolling out just today and typically Google algorithms tend to take a couple days to really show the winners and losers hence we are planning to give a more detailed list soon as soon as it becomes available.

Our Predictions

We predict that true losers will be those who have websites that are not mobile friendly and those who have high bounce rates for their mobile sites. Those websites that have mobile friendly design also known as responsive designs should do OK especially those mobile friendly sites with less bounce rate should be the true winners.

Why Bounce Rate Matters in Mobile?

It is much easier for Google to determine bounce rates for mobile sites since the mobile tracking is different. Because of that difference Google may have better data of how users react and respond to a website hence Google can rank accordingly. Their researches may have shown mobile friendly and responsive websites are more favorable among users hence they warned webmasters early on about the April21 mobile friendly update.

Our Recommendation

In addition to making your website responsive and\or mobile friendly, make sure that your design and content of your mobile site is in such way that prevents users from bouncing off back to Google or closing their browsers right after visiting your website. Encourage users them to spend time on your website and explore. Further, it seems that users like to scroll more on mobile sites more than clicking so make that easy for them. Furthermore, offer content, product(s), or service(s) that is\are so valuable to the users simply can’t resist hence they don’t want to bounce away from your website.

5 Reasons Why You Should Focus on Local Marketing

local marketing

Many businesses think to big and lose sight on local marketing. We often recommend all of our clients to adopt some sort of local approach whenever possible. The reason of our recommendations is because local marketing has many benefits that can help businesses grow. Below are the 5 benefits of local marketing that can help any business.

  1. Search Engine Traffic. Search engines today tend to mix localized results in their search results when fit specially when  users use their mobile devices.  Simply search a few keywords such as dentists, coffee, food, even cookware and you can see how the search results are so localized in particular on mobile search engines. Focusing on local SEO in particular can help you rank locally and get a ton of local search engine traffic. Adding adwords local extension can help you get more local traffic if your running google ads.
  2. Local Converts Better. With a few exception such as Amazon and ebay (and similar stores like them), most people still like to shop from the local shops and  local service providers when possible. Seeing the product in person or dealing with someone locally is often preferred by the customers as it gives them assurance of the product or service. Another reason why local marketing campaigns convert better is that because they are more relevant and targeted.
  3. More Affordable. Since you will be targeting a local reach, your local marketing campaigns can be a lot more affordable. This is simply because there is generally less competition locally hence you will have to spend a lot less on your local marketing campaign in compare to national marketing campaigns.
  4. Local Opportunities. If you promote your business locally, you will create a stronger local presence which can help you find local vendors and strategic partners that can benefit you and your business.
  5. Opportunity to Expand. Most successful chain stores and large businesses started small and started locally. They gained good amount of actionable data and based on that knowledge they expanded. You can do the same if you do your local marketing right.

Need help strategizing a viable local marketing? Contact us today. We are a local marketing provider with proven local SEO and local marketing strategies that can help you achive your marketing goals.

Mobile SEO, Next Big Thing

Are You Optimized for Mobile SEO?

By now everyone knows (or should know) that Mobile is the next big thing when it comes mobile marketing . If you have been following us reading our previous posts including the last post you will see how much importance we have put on mobile SEO. Google has been websites about  mobile search engine optimization issues via the webmaster tools which highlights the importance of mobile optimization. In addition, for the first time ever Google gave a deadline to fix all these issues or threaten that mobile rankings will suffer if Webmasters don’t resolve their mobile issues.

Why is mobile SEO?

Last year in September we highlighted some of the 2015 SEO trends in which we highlighted on how mobile is fast becoming the preferred medium for users when searching the internet; Larger screens, faster and more reliable data, improvements in I/O and more personalized search results making mobile to be preferred medium to search google for many searchers. This should prompt every IT and marketing executive to put mobile SEO and marketing on their top priority list.

How Mobile SEO is Different?

The philosophy of SEO for mobile is same as desktop which is to deliver very relevant and presentable content for the user. But the implementation is totally different. For example search engines prefer a responsive design and below is a good example of responsive design.

Skinny Tie Responsive Design

Skinny Tie Responsive Design

As you can see such designs are very presentable for the users no matter what device is being used.

In addition to website designs, the search results for mobile is also a lot different. For example localized search results will be different. In the screenshot below, if you were searching for [seo new york], you are more likely to get either one of the following  scenarios;

google Mobile SEO Search Results

Google Mobile Search Results

This shows the importance of local SEO. If you are a local business and not optimized for local SEO, chances are you are losing a ton of business. In fact in case of B2C businesses, we are talking about a potential of 40% of overall traffic could be coming potentially from mobile and results will be localized when needed. This is too big to ignore!

How to Become Mobile Friendly?

There are three ways; One is to create responsive design (as mentioned), second option is to create a completely different site for mobile(more expensive and harder to maintain), and third is to create an app.

The first option which is responsive design is recommended by Google and other major search engines. You can learn the basics of responsive design if you need to in order to make your website more responsive. From SEO prospective, responsive design is also good for link building. If you create a different site or app for mobile, then you have to do separate optimization and build links for your mobile site or app because it will probably sit on its own subdomain. But if you just have a responsive design, the links you build to your website will also help you to improve ranking for your mobile.

Need Help with Mobile SEO?

If you need help optimizing your website for  mobile, feel free to  contact us. We have years of experiance in SEO and search engine optimization and we use various enterprise level tools such as  BrightEdgeSearch Metrics, and other advanced SEO platforms to audit, analyze and measure success.

Google’s Mobile-Friendly Algorithm To Go Live On April 21st

As blogged about this before, Google announced that mobile friendliness of a website is to  becoming a ranking factor in the mobile search results for very near near future. The Date Google provided for this taking into effect was April 21, 2015 which is quite unprecedented since Google has never provided a specific algorithm release date before.

Most marketers already should know of impact of a mobile friendly site for their businesses. Users simply don’t like sites that are not mobile friendly and they tend to bounce off fast. This Google algorithm should come as no surprise to search marketers and SEO experts as Google has always preached to create website and content that is good for the users. Google has already adopted many ranking signals that examines websites usability (like load time and website performance) and with users using their mobile devices more, it makes perfect sense for them to shift focus to mobile.

The specifics of this mobile have been mentioned in a Webmaster Tool Google Hangout last month which you can see here.

What do do next?

Considering the mobile user trends and this expected move by Google, it is important for all businesses and organizations to make their website mobile friendly as possible. We recommend this should be their highest priority for their IT team as the April 21st is fast approaching. If your website is not mobile friendly you may have recived a  warning from Google that your website is not mobile friendly.

How to Make Your Website Mobile Friendly? 

There are a couple of things you can do.

  1. Work with your developers to make it responsive. This is the fastest way to get around it.
  2. Develop a new separate mobile site for your website that only delivers mobile content. This will require more time and resources to create and maintain but you may see better results.

The impact of this algorithm is unknown but usually such Google changes in the past have been responsible for up to 15% of overall search traffic which could be quite a lot for some businesses.

Search Impact: The New Google Webmaster Tool Feature

Google has just released a new feature in the Google Webmaster Tools called “Search Impact“.

The Search Impact is a report that shows webmaster a breakdown search traffic clicks and various position metrics including date, popular queries, top pages, leading countries, user device and Google Search property

Webmasters can filter these dimensions in order compare and contrast.

Google Webmaster Tools: Search Impact

This news was first posted by Search Engine Roundtable so the screenshot above is borrowed from them but I personally haven’t been able to see that in my own webmaster tools. According to Google it is in Alpha phase (not even Beta) so that’s probably why I don’t see it in my personal or clients accounts.

I am interested to see how accurate the data actually is considering how unreliable Google webmaster tool data can be when it comes to search data so if necessary, I will post more about this.

 

Google and Twitter Deal and Impact on SEO

Last September, I wrote an article about top 10 SEO predictions of 2015 and in that article I specifically mentioned that Google will revisit cooperation the major social media players such as Facebook and Twitter. It turned out that I was right as last week Google and Twitter made a data sharing deal where Google can show twitter data in its search results.

The deal was announced by Geekwire and confirmed by Twitter  that could potentially be a big deal for Google and Twitter and for the marketers

How Does Google and Twitter Deal Impact SEO

It is still too early to tell but last time Twitter and Google worked together was (I believe) around 2009. I remember that year I attended the SMX advanced that year, many experienced SEOs  and marketers including those from Moz claimed that they had seen correlations between the keywords in the tweets and rankings of those keywords in the search results. In other words, even the Google and Twitter Deallink was nofollowed, Google still looked at the keywords and corresponding landing pages of tweets.

Chances are that Google may do the same this time around although Google algorithm has become much more advanced since 2009 hence it maybe less obvious to detect how . Nevertheless I believe SEOs should continue to do the following

  1. Shift Social Media Focus to Twitter. Give more attention to Twitter as result of this deal. Google is thirsty for social media data because that is where Google never succeeded so they will look at twitter data closely.
  2. Increase Influential Followers.  Having a lot of followers is good but having a lot of influential followers is great  because they can have a lot of good impact for the users and SEO.
  3. Increase number of tweets, reasonably. From what I recall, tweets’ age in Google search result were very short. Therefore the more tweets you get out, the more chance you get them show up in search and drive some search traffic and more probability that would impact your SEO.
  4. Stay Relevant and Newsworthy. Don’t tweet just about anything. You should stay as relevant as possible about your business and your industry to demonistrate yourself as an authority in your field. Google’s algorithm always looks for industry authorities so make sure your tweets are catchy and news worthy so they can get a lot of attention.

Summary

As I mentioned, the new deal just happened last week as it was just confirmed by Twitter earlier so it is too early to come up with a  solid strategy. However getting a head start will  not hurt. Even if Google and Twitter deal doesn’t impact SEO rankings, it can still bring in more traffic which can only be beneficial for your business.

We will blog more about Twitter influence in Google search results as we get more intelligence about it but meanwhile you can contact us if you have any questions or comments regarding this article or if you need help forming a your Twitter strategy or social media strategy for your business.

Google Warns Sites with Non Mobile Sites Will Have Lower Search Rankings

Last September, I wrote an article on Top 10 SEO trends of 2015 and I warned that marketers should pay heavy attention to Mobile SEO. The recommendation I made was not only based on market trends and recommendations but also  based on our clients’ data. Almost all of our clients who were B2C businesses were having almost half of their search traffic coming from mobile devices.

We noticed that those clients without mobile friendly websites were at risk of losing business. Knowing Google’s user oriented philosophy (“Focus on the user and all else will follow”), I only expected to be a matter of time before Google comes out and announce that they would give lower rankings for those websites that are not mobile friendly.

A recent update to Google mobile algorithm has been noted as Google is now showing a “mobile-friendly” label next to those sites that are confirmed to be mobile friendly. But Google isn’t leaving it up to website owners to verify if their websites whenever they want! Google is actually taking action by sending warnings via the Webmaster Tools to inform the webmaster if their websites could lose search rankings if they are not mobile friendly! Here is what the warning looks like:

 

Google Mobile Friendly Warning via the Webmaster Tools

Credit: Search Engine RoundTable

Time to Pay More Attention to Mobile

If your website uses the wordpress engine, then all you have to do is to make sure you have a mobile friendly theme or design. But if you are using the other CMS or custom websites, then you should really reach out to your vendor or web developers to make sure you have a mobile friendly website. After that, then you need to do some optimizations following some basic  mobile SEO Tips.  And of course as usual, feel free to contact us if you need help at any point.

What to Expect in 2015. A Note by Al Sefati

Sefati Consulting

The 2015 has started and we are already into the second week of the year and I thought I share with you some of our goals and expectations for the year 2015:

Sefati Consulting Went Full Time 
Sefati Consulting was launched as a full time firm in 2014. Prior to then Sefati Consulting was a side\part time business because I had a full time job. But in 2014, I resigned from my full time job to pursue Sefati Consulting full time. Thank God things have turned out well as we were able to get busy fast enough to the point that we had to pick and choose clients.

My goal is to continue and expand this firm by expanding our staff, our professional services, our partnerships and future clients so hopefully one day major media can cite “Sefati Consulting” as a major consulting firm in the industry.

Certifications & Credential 
I  have  years of experiance in the world of Web, SEO and SEM but I felt it was necessary to pursue some certificates in order to stay up-to-date and have something to show to my clients in terms of my credentials so I was successfully able to obtain  Google Adwords Certification , BrightEdge Professional Certification,  SearchMetrics Certification, and also become a Yext certified partner. This year I am going to pursue my Google Analytics IQ certifications as I get more into data analysis.

Partnerships (US Based)
We have grown to have our own in-house staff but we also work with other professional firms as I felt it was good idea to team up with established firms that have already built a team and track records hence our clients can expect top quality services and solutions from us. Some of our partners include a custom web development firm, a content marketing firm, and a multiple digital marketing and data analytic firms and experiance consultants.

Reduce Outsourcing 
We  never outsource unless we really have to or if something goes beyond our expertise and even then we inform the client and get their approval first. Also we  never outsource to overseas unless we are working on an international project where the overseas expertise is needed. My goal is to keep it that way and keep everything “Made in USA”. I will personally be involved in every project as well to ensure our clients are satisfied.

Data Data Data
Big Data and Data Analytics are more than a buzz words these days. My goal is expand services to digitals analytics and digital data analysis for 2015. This is why I am working on Google Analytics IQ certifications and then I will be looking into there trainings and certifications. In coming years, my goal is to go more into Data Science field beyond  regular digital analytics. This is another reason why I am working to launch a sister company, Analytics Clarity, that would mainly focus on data analysis and data science.

Beyond SEO and Search Marketing
Traditionally Sefati Consulting has been known to be a vey good search marketing consulting firm that delivers solutions in SEO, local SEO, and PPC (adwords). In 2015 we are going to be looking beyond beyond Search Marketing and expand into  content marketing, social media marketing, data analysis and custom web development.

I am very grateful that 2014 worked out great and I am very excited for a successful year in 2015. Happy New Year and God Bless!

Al Sefati
President | Chief Consultant
Sefati Consulting