Alireza Sefati Blog

Science and Technology - A while back Google bought double click, which was a typical SEO and SEM company. Many in the search engine optimization and search engine marketing industry thought that was confilict of interest and Google not practicing words they preach.So it appears that Google is finally dropping the SEO and search engine marketing part of that company by selling the company to a third party. They are only intending to keep the affiliate marketing portion of that company.

I found this news on Matt Cutt’s blog. If you don’t know who he is, he is head of webspam team in Google. Here is what Google officially says on their blog:

I’m crunching on a bunch of work stuff today, but I wanted to point out this official Google blog post briefly:

Since we closed the acquisition of DoubleClick on March 11, we’ve been immersed in integration planning for each of our products and business units. Recently we completed this process for the DoubleClick Performics businesses, and have decided to split them into two separately-run business units: Affiliate Marketing and Search Marketing.

It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party.