Alireza Sefati Blog

SEO - If you are a small business owner with very limited funds on advertisting, my suggestion is to hire an SEO specialist to optimize your website rather than paying into PPC and other online marketing services.

PPC services such as Google Adwords, Yahoo and Microsoft PPC, and other online search marketing solutions are only effective if you fit both of the following criterias:

1. You have a good budget to spend without putting your business at financial risk
2. You have a way to track and see if the traffic coming from these services are actually returning into sales or leads/

I have had many clients who want to setup PPC programs but since their website is pretty basic, you can do very little to figure out if the traffic these marketing programs bringing to your site is actually good traffic. By good traffic I mean is if the traffic is actually has better conversion or not.

So I always advise them to go with optimizing their website first. It is a better solution in long run, which will bring natural free traffic to their site. And it is pretty affordable. A good SEO specialist can optimize a small website with only few hours of work or if you have made your own website, you can optimze your own website for free.

Check this blog often as I will have many tips on SEO  in near future.