Posts by Al Sefati

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Top SEO Trends For 2018

by Al Sefati
SEO Trends 2018

SEO in 2018 – How Will It change? If one thing all marketers and SEO experts and SEO industry know that SEO is everchanging. Some may argue that the SEO philosophy hasn’t changed but everyone agrees that SEO technology has changed therefore SEO tactics will continue to change. The upcoming year of 2018 is no […]

What to Look for in Ecommerce SEO Services

by Al Sefati
What to Look for in Ecommerce SEO Services

More and more retail transactions happen online, which is good news if you happen to have your own ecommerce store—and yet, it’s important to note that products don’t sell themselves, and an e-commerce site isn’t guaranteed to be successful just because it fits into this general consumer trend. In fact, to make an ecommerce site […]

What Makes a Good Enterprise SEO Strategy?

by Al Sefati
Enterprise SEO Strategy

Enterprise SEO: It sounds like little more than a buzzword. Certainly, it is used by many different agencies, and with varying degrees of precision. Some of these agencies do truly offer enterprise SEO services while the others are simply using that buzzword to win big contracts. As a digital marketing leader or CMO, it’s important […]

Enterprise SEO in 2017

by Al Sefati
Enterprise SEO 2017

The State Of Enterprise SEO in 2017 One of the challenges that SEO presents is its fast-moving, ever-changing nature. There’s never been anything static about SEO, which is governed by trends and patterns that can turn on a dime. Those who work in the field must pause for regular temperature checks, ensuring they’re up on […]

BrightEdge Share 17 Notes – An Enterprise SEO Event

by Al Sefati
Share17 San Fransisco- Union Square

Last month in September, we attended Share 17 by Enterprise SEO platform BrightEdge. The event took place in the Union Square San Francisco. As an enterprise SEO consulting firm, we are a BrightEdge certified and attend these conferences regularly. Many important search related topics came up by industry leaders. Some of those included rise of voice search, […]

Sefati Consulting to Open Offices in San Diego and Los Angeles

by Al Sefati
San Diego vs Los Angeles

Sefati Consulting is a company that offers peerless enterprise SEO consulting services—something that’s both highly technical and highly creative in nature. Moreover, and more relevant to today’s announcement, it’s highly personal. Sefati tailors its services to meet the needs of each individual client, which of course means getting to know those clients in detail. New […]

Evolution of Chief Marketing Officer Role (CMO) – [Infographic]

by Al Sefati
Evolution of CMO

We came across the infographic about the role of Chief Marketing Officer (CMO) and how in general role of marketing has changed and expanded over last few decades. For those that are interested in becoming a CMO and for those CMOs that are interested to see where their position is going, below infographic may shed some […]

Link Building Strategy: Build Professional Relationships (and links will come)

by Al Sefati
link building professional relationship

A big part of search engine optimization is getting backlinks—that is, having other reputable sites link to your own. Backlinks have always been a critical component in Google’s search algorithms, signaling that your site is a trusted resource and therefore worthy of attention. Because of this, SEO companies have traditionally put a lot of emphasis […]

Top 10 Local SEO Tips for Restaurants

by Al Sefati
Restaurant local seo and marketing tips

It’s easy—and common—for restaurant owners to neglect the importance of local SEO. What they forget is that when tourists come to town and need to find a place to grab a meal, Google’s local search listings are typically the first line of research; and that even locals depend on Google to help them discover new […]

Top 10 Affiliate Marketing Trends of 2017

by Al Sefati
Top 10 Affiliate Marketing Trends of 2017

On the Internet, nothing stays the same for too long. Digital marketing trends are ever in a state of flux—and that includes trends within affiliate marketing. This is actually one of the oldest, most established practices in all of online commerce, yet it also evolves with each passing year. Indeed, that evolution is critical to […]