Posts by Al Sefati

1120 of 129 items

What is Enterprise Search Marketing?

by Al Sefati
What is Enterprise Search Marketing

In the past, we have defined enterprise SEO and its application, but as search engine marketing arena changes due to consumer demand and user behaviors, in 2018, we’d like to focus on border view on Search Engine Optimization and Marketing that adopts an integrated approach.  In 2018 and beyond, for brands to remain competitive, it’s vital that […]

It’s finally 2018. So Is SEO Dead Yet?

by Al Sefati
It’s finally 2018. IS SEO Dead?

I find myself writing a blog post like this every once defending the SEO profession and SEO community. This is because so I thought I share state and future of SEO in 2018 from my perspective, having practiced SEO for over 12 years and seeing how it has changed over time.   Is SEO Really […]

Voice Search Will Grow in 2018 [Infographic]

by Al Sefati
Voice Search 2018

As we are the fast-approaching end of 2017, we have recently been creating a lot of content on what’s expected to come in 2018 by studying current trends and we believe consumers will continue to take utilize voice devices more in 2018 hence voice search optimization will continue to be a hot topic in 2018. […]

Video Marketing Tips and YouTube SEO Checklist for 2018

by Al Sefati
YouTube SEO & Marketing

If 2017 was the year of growth of mobile SEO and mobile technologies such as AMP, 2018 will be the year of video marketing and Youtube optimization. Make no mistake, we all know YouTube and video marketing has been around for a long time but it has been neglected by many marketers, CMOs, business owners […]

2018 Technical SEO Trends [Infographic]

by Al Sefati
2018 Technical SEO Trends

2018 is right around the corner and we have had a few blog posts on SEO in 2018. Our recent blog post about technical SEO trends for 2018 got some traction so we decided to create an infographic about it explaining it more visually: Technical SEO in 2018 Infographic Summary The technical SEO infographic above […]

5 Technical SEO Trends for 2018

by Al Sefati
5 Technical SEO Trends for 2018

Search engine optimization has been called part art and part science. Certainly, there is an important creative aspect to it; human voice is needed to make SEO sing. With that said, there are also many technical factors in SEO success. One of the great challenges that SEOs face is keeping up to date with these […]

Google AdWords Quality Score Optimization Tips

by Al Sefati
Adwords Quality Score Tips

Google Adwords Quality Score In 2008, Google rolled out a new AdWords system called Quality Score, used to determine the ranking of paid ads. Quality Score soon became the standard for Google AdWords optimization, along with its focus on keyword relevance. Quality Score is used to determine the cost per click (CPC), and it’s multiplied […]

How to Compete With Amazon on Google Adwords

by Al Sefati

Amazon is the largest “product search engine” in the US, even bigger than Google. That means when it comes to searching for products, many users go to Amazon directly instead of Google however Amazon is still the largest Advertiser onGoogle.  Amazon ads also convert well so there is a thing or two google advertisers can learn […]