Have You Considered App Store Integration? | Al Sefati | Page 3

Posts by Al Sefati

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Have You Considered App Store Integration? | Al Sefati | Page 3

Have You Considered App Store Integration?

by Al Sefati

For the last several years, we have heard repeatedly that Google is shifting its focus to mobile users. This is undeniably true, as countless Google algorithmic updates will attest. Today, the sites that are optimized to be found on mobile devices are the ones that tend to fare the best from a rankings perspective, and […]

Have You Considered App Store Integration? | Al Sefati | Page 3

From 3-Pack to 2-Pack: A Big Change to Local Search Listings

by Al Sefati
Google maps local seo

Try this sometime: Conduct a search for a local business type—say, plumbers or used car dealerships. What Google will provide you with is a trio of search results, a 3-pack of listings for businesses in close proximity to your current location. This 3-pack arrangement of local search listings has been around for a while now—though […]

Have You Considered App Store Integration? | Al Sefati | Page 3

SEO Tips to Optimize for Google RankBrain

by Al Sefati
Google Rank Brain

Google’s algorithms are complex, and the factors used to determine search engine rankings are numerous. One of the most mysterious of these factors is RankBrain, which Google has identified as one of the most prominent components in its algorithm—even in the top three! For those who are unfamiliar with RankBrain, the foremost thing to understand […]

Have You Considered App Store Integration? | Al Sefati | Page 3

SEO and Online Reputation Management: What’s the Connection?

by Al Sefati

Though search engine optimization (SEO) and online reputation management (ORM) are often spoken of in tandem, it is important to realize that they refer to two distinct disciplines. SEO is something we blog about often; to put it most succinctly, SEO refers to the optimization of website content to ensure strong search engine visibility. ORM, […]

Have You Considered App Store Integration? | Al Sefati | Page 3

Why Digital Marketing is the Future

by Al Sefati

The term digital marketing is often evoked as something separate and distinct from traditional advertising—that is, print ads, billboards, TV commercials, and the like. As time goes by, however, this distinction becomes increasingly meaningless. After all, good marketing goes where the consumers are, and these days consumers get the overwhelming majority of their media from […]

Have You Considered App Store Integration? | Al Sefati | Page 3

Conductor 30/30 Recap for Month of July

by Al Sefati

Conductor, one of my favorite enterprise SEO and content marketing platforms, hosts a monthly webinar called 30|30 which is exactly 30 minutes on the last 30 days in Search, social, and content news and trends. I was able to attend the one  which the hosted today(7/14/16) and they covered two main topic of Google algorithm Rank Brain […]

Have You Considered App Store Integration? | Al Sefati | Page 3

How Google’s New Rich Cards are Changing Mobile UX and SEO

by Al Sefati

Google’s search results format is anything but static. Actually, it’s fluid, getting tweaked and revised continually as Google seeks to provide a superior product to its customers. Recently, Google rolled out a significant change—the rich cards format, which is currently limited to a few select types of content but nevertheless holds some implications for SEOs. […]

Have You Considered App Store Integration? | Al Sefati | Page 3

Best SEO Companies: What Sets Them Apart from the Rest?

by Al Sefati

Searching for an SEO company is much like searching for any other kind of consultant, contractor, or business vendor: You want to make sure you’re getting value; you want to make sure you’re getting results; you want to make sure you’re getting bang for your buck. What this implies is that not all SEO companies […]

Have You Considered App Store Integration? | Al Sefati | Page 3

What Makes Rehab SEO Unique

by Al Sefati

Millions of Americans struggle with the disease of addiction; whether it’s addiction to alcohol, prescription painkillers, or illegal drugs, addiction can ravage the body as well as the mind. Rehab centers exist to provide hope and healing, but in doing so they face some unique challenges. This includes many marketing challenges. Take rehab SEO, for […]

Have You Considered App Store Integration? | Al Sefati | Page 3

Introducing Schema Markup (And Other Technical SEO Must-Haves)

by Al Sefati
Integrated Marketing

There is an old saying in search engine optimization circles: Content is king. The idea here is that having engaging, compelling content is arguably the most important thing you can do you make your site an SEO powerhouse. There’s some truth to that, yet the statement can also be misleading: It shifts the SEO focus […]