Searching for an SEO company is much like searching for any other kind of consultant, contractor, or business vendor: You want to make sure you’re getting value; you want to make sure you’re getting results; you want to make sure you’re getting bang for your buck. What this implies is that not all SEO companies are created equal. This begs the question: How can you ensure, as you interview different SEOs, that you ultimately end up with an agency that is effective?
There are a few criteria to consider here—a few things that point toward a really high-quality and dependable SEO firm.
Signs of a Best-in-Class SEO Company
A few such indicators include:
A great SEO firm will never offer a one-size-fits-all solution.
Different companies come in different sizes, with varying niches and divergent goals. Thus, it doesn’t make sense to assume that what works well for one company’s SEO will work for the next. A good SEO company will offer individualized services, and understand the distinctions between small-scale and enterprise SEO.
Data & Analytics will drive the strategy of any good SEO firm.
Being highly analytical is one of the best traits you will find in an SEO. What you want is someone who will roll up his or her sleeves and get down into the nitty-gritty, looking at different variables and data sets to inform the overall strategy—and making adjustments as needed.
In SEO, over-promising is a real problem.
A lot of people come to SEO firms looking for overnight success, or to see their company shoot straight to the top of the Google search results page. This is wildly impractical; it takes time and work to build a solid foundation for SEO, and any “overnight success” attempts will probably result in either broken promises or, worse, Google penalties. Be cautious of companies that overpromise. Look instead for an SEO firm that’s in it for an ongoing relationship.
Savvy SEOs will keep up with trends—and adhere to guidelines.
To put it differently, a reputable SEO company will view Google and Bing as allies and partners, not as obstacles to overcome. They will work within the parameters of search engine guidelines. Companies that seek to circumvent the search engines, or break the rules, are only going to bring trouble.
A good SEO will try to be a strategic partner.
The bottom line: You’re not just looking for an SEO vendor. You’re looking for someone who will work with you through all the dimensions of your marketing, and help poise your brand for ongoing success. That’s what the really superb SEO companies will offer, so why should you settle for anything else?
The good news is that you don’t have to settle. The team at Sefati Consulting Group is ready to discuss with you how we meet these criteria, and ultimately provide valuable SEO partnership. Contact us today to learn about the things that set our SEO company apart.