You may not think of Amazon.com as a search engine—but it is one, and a significant one, at that.  Consider it this way: When people need to find an answer to their question, they tend to use Google, the world’s largest search engine. But when people need to find a product, they tend to use Amazon—the world’s largest product search engine.

But just how big is Amazon’s search presence—and what do business owners need to know about their own Amazon SEO efforts? Here’s a quick guide to Amazon search engine optimization and to improved Amazon rankings.

Amazon Searches Are Massive

To begin with, understand that Amazon really is big—and it’s growing. According to one recent customer survey, 55 percent of all consumers start their product searches on Amazon. That’s up from 44 percent last year!

“Amazon is utilized as a starting point by twice as many people as use traditional search engines for product search,” the survey says. “On mobile devices, search engines do a bit better: 34 percent vs. Amazon’s 50 percent.”

The implication of this is clear: If you’re selling your products online, it’s imperative to have Amazon search listings for them—and to ensure that those listings are optimized using the best SEO Amazon principles.

Invest in SEO Amazon Strategies

But how is that done, exactly? Getting better Amazon rankings means optimizing your Amazon product listings. There are several components of this, and Sefati Consulting Group offers comprehensive Amazon search engine optimization services. These services include:

General consulting. We are always happy to sit down with you, talk about your goals, and develop an integrative plan to address them.

Amazon Store Audits. Our experts know the world of Amazon search terms inside and out, and we can help you in setting up your own Amazon store, establishing a solid foundation of reviews, etc.

Amazon Store Strategy. We are also willing to furnish clients with Amazon SEO strategies that they can roll out themselves.

Amazon Product Descriptions. Crucial to Amazon SEO is creating optimized, keyword-rich Amazon product listings, ensuring that your product lands on the Amazon Top Products page. Our team can help you to craft these.

Get on the Amazon Ranking List

The bottom line for ecommerce merchants is that, if visibility is what you want, setting up an Amazon store is non-negotiable. Simply setting up the store is just the first step, however. You’ve also go to optimize it, using the best SEO Amazon principles. We can provide you with the help you need in getting the Amazon rankings you want. To get the process started, reach out to our team by contacting Sefati Consulting Group. .