CMO

9 Items

Notes from the 2018 Advanced Search Summit in Napa

by Al Sefati
Advanced Search Summit NAPA Valley 2018

Nearly two weeks we attended 2018 Advanced Search Summit in Napa, California and it was an unforgetful event. The fact that this Search (and social) conference was held in the beautiful wine country of NAPA, the agenda, as well as networking made this event extra memorable. Lot’s of good topics were discussed, and between networking, […]

Top 5 Enterprise SEO Software Tools for 2018

by Al Sefati
Top 5 Enterprise SEO Software Tools for 2018

Managing the broad, large-scale needs of an enterprise SEO campaign requires you to use all the tools at your disposal—or at least, all of the really valuable ones. Enterprise SEO experts know that not all software suites are created equal, and while there are many worth trying, only a handful rise to the level of […]

Difference Between Google Analytics Standard vs. Google Analytics 360

by Al Sefati
Difference Between Google Analytics Standard vs. Google Analytics 360

Google Analytics is the most common web analytics tools used by the majority of small and large businesses. Google Analytics comes in two flavors known as Google Analytics Standard and Google Analytics 360 formerly known as Google Analytics Premium. Google Analytics Standard is the free version and it has been around since 2005 and Google continues to […]

Tips for Analyzing and Interpreting Digital Data

by Al Sefati
Tips for Analyzing and Interpreting Digital Data

It is no secret that data-oriented search and digital marketing is on demand and many companies pay big bucks for employees, contractors or consultants with good data analysis skills. But everyone talks about data. There is an epidemic of data overload in many companies. Data collection and storage cost money and resources and interpreting that data […]

2018 Technical SEO Trends [Infographic]

by Al Sefati
2018 Technical SEO Trends

2018 is right around the corner and we have had a few blog posts on SEO in 2018. Our recent blog post about technical SEO trends for 2018 got some traction so we decided to create an infographic about it explaining it more visually: Technical SEO in 2018 Infographic Summary The technical SEO infographic above […]

Enterprise SEO in 2017

by Al Sefati
Enterprise SEO 2017

The State Of Enterprise SEO in 2017 One of the challenges that SEO presents is its fast-moving, ever-changing nature. There’s never been anything static about SEO, which is governed by trends and patterns that can turn on a dime. Those who work in the field must pause for regular temperature checks, ensuring they’re up on […]

Evolution of Chief Marketing Officer Role (CMO) – [Infographic]

by Al Sefati
Evolution of CMO

We came across the infographic about the role of Chief Marketing Officer (CMO) and how in general role of marketing has changed and expanded over last few decades. For those that are interested in becoming a CMO and for those CMOs that are interested to see where their position is going, below infographic may shed some […]

Why Outsourcing is Good – 5 Reasons Smart CMOs Choose Distributed Teams

by Al Sefati

There was a time when all the members of a professional team would work together in the same office—but the workplace is changing, and it’s changing fast. In today’s world, it is increasingly common to have distributed teams, including not only virtual employees but also vendors to whom you outsource key responsibilities. Thanks to major […]

What is Enterprise SEO?

by Al Sefati
Enterprise SEO

Enterprise SEO – What Is It All About? It’s no exaggeration to say that Google search results have become the new Yellow Pages—the first and foremost way in which customers connect with local businesses. As such, search engine visibility is critical for any kind of success. Without a highly visible online brand, marketing is all […]