Google’s algorithms are not set in stone. Actually, they change quite frequently—usually in minor ways that hardly warrant mentioning. Every now and then, though, Google changes its inner workings in a way that has a major impact on Web gurus and digital marketers—and one such update has happened just recently. It’s been called the Google […]
Increasingly, the conversation about online marketing is turning toward the concept of integration—specifically, of developing an integrated marketing strategy. Certainly, every business needs its own integrated marketing strategy, but exactly what does this mean, and what makes it so indispensable? Simply put, integrated digital marketing rests in the idea of cross-channel effectiveness—that is, in the […]
There was a time when all the members of a professional team would work together in the same office—but the workplace is changing, and it’s changing fast. In today’s world, it is increasingly common to have distributed teams, including not only virtual employees but also vendors to whom you outsource key responsibilities. Thanks to major […]
The more things change, the more they stay the same. That’s our prediction for 2017, at least on an SEO front. While SEO, as a field, seems like it’s constantly shifting, squirming, and changing, many of the biggest trends that we expect for the coming year actually reflect a deepening, or a doubling down, of […]
Different industries and niches have their own unique requirements for local SEO. Today, we’re going to turn our attention to practitioners, and show how they can boost their visibility on Google by implementing the best local SEO principles. What is a Practitioner Listing? When we talk about practitioners, what do we mean? In the lingo […]
You may not think of Amazon.com as a search engine—but it is one, and a significant one, at that. Consider it this way: When people need to find an answer to their question, they tend to use Google, the world’s largest search engine. But when people need to find a product, they tend to use […]
Millions of Americans struggle with the disease of addiction; whether it’s addiction to alcohol, prescription painkillers, or illegal drugs, addiction can ravage the body as well as the mind. Rehab centers exist to provide hope and healing, but in doing so they face some unique challenges. This includes many marketing challenges. Take rehab SEO, for […]
Content marketing is key to SEO success in today’s SEO and digital marketing world and below is an infographic that focuses some 5 basic tips on creating appealing content for users. The infographic was produced and created by Modgility so all credits (and responsibilities) go to them.