Data Analytics

Data Analytics

110 of 11 items
Data Analytics

What is Integrated Digital Marketing?

by Al Sefati
Integrated online digital marketing

Increasingly, the conversation about online marketing is turning toward the concept of integration—specifically, of developing an integrated marketing strategy. Certainly, every business needs its own integrated marketing strategy, but exactly what does this mean, and what makes it so indispensable? Simply put, integrated digital marketing rests in the idea of cross-channel effectiveness—that is, in the […]

Data Analytics

Is Donald Trump Right About CNN Being Fake News? A Digital Marketer’s Perspective

by Al Sefati
CNN President Trump

Fake news.If you’ve paid any kind of attention to recent headlines, you’ve heard the term before. Long before ascending to the presidency, or even winning the election, US President Donald Trump made far-reaching allegations about fraudulent news sources—including even mainstream news outlets such as CNN. Meanwhile, Facebook has pushed against the idea of fake news, […]

Data Analytics

Why Outsourcing is Good – 5 Reasons Smart CMOs Choose Distributed Teams

by Al Sefati

There was a time when all the members of a professional team would work together in the same office—but the workplace is changing, and it’s changing fast. In today’s world, it is increasingly common to have distributed teams, including not only virtual employees but also vendors to whom you outsource key responsibilities. Thanks to major […]

Data Analytics

How Small Businesses Can Dramatically Improve Their AdWords Results

by Al Sefati
Digital Marketing Expert

Anyone who works in SEO is used to this question: Will AdWords help me grow my small business? The answer to the question is… possibly. Certainly, a well-run AdWords campaign can yield amazing results for any small or local business, but that’s a pretty high threshold to cross. Many small business AdWords campaigns frankly aren’t […]

Data Analytics

How to Write Great Local Content

by Al Sefati

Local SEO—like any other search-related endeavor—is contingent upon quality content. Unfortunately, many local businesses are lacking in this regard, there is content perfunctory at best. This is a significant problem. For Google to provide a solid ranking, it first has to identify the value your site offers to the local consumer—and without compelling content, Google’s […]

Data Analytics

Ecommerce SEO Tips for 2016

by Al Sefati

Marketers have always faced the same basic challenges, starting with this one: Before you can even start the process of closing a sale, you have to get customers into your store. This holds true even today, in the age of ecommerce. The difference is that, instead of attracting customers to a physical location, the marketer’s […]

Data Analytics

From 3-Pack to 2-Pack: A Big Change to Local Search Listings

by Al Sefati
Google maps local seo

Try this sometime: Conduct a search for a local business type—say, plumbers or used car dealerships. What Google will provide you with is a trio of search results, a 3-pack of listings for businesses in close proximity to your current location. This 3-pack arrangement of local search listings has been around for a while now—though […]

Data Analytics

SEO and Online Reputation Management: What’s the Connection?

by Al Sefati

Though search engine optimization (SEO) and online reputation management (ORM) are often spoken of in tandem, it is important to realize that they refer to two distinct disciplines. SEO is something we blog about often; to put it most succinctly, SEO refers to the optimization of website content to ensure strong search engine visibility. ORM, […]

Data Analytics

How Google’s New Rich Cards are Changing Mobile UX and SEO

by Al Sefati

Google’s search results format is anything but static. Actually, it’s fluid, getting tweaked and revised continually as Google seeks to provide a superior product to its customers. Recently, Google rolled out a significant change—the rich cards format, which is currently limited to a few select types of content but nevertheless holds some implications for SEOs. […]

Data Analytics

Glossary of Digital Analytics Terms

by Al Sefati

Here you will find the description of some words and phrases that pertain to the concepts in this course, and also words and phrases used in the videos and readings. If you want to add another word or expression that we missed, please suggest it in the forums. If you need to find a description […]