Search Marketing

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Google AdWords Quality Score Optimization Tips

by Al Sefati
Adwords Quality Score Tips

Google Adwords Quality Score In 2008, Google rolled out a new AdWords system called Quality Score, used to determine the ranking of paid ads. Quality Score soon became the standard for Google AdWords optimization, along with its focus on keyword relevance. Quality Score is used to determine the cost per click (CPC), and it’s multiplied […]

How to Compete With Amazon on Google Adwords

by Al Sefati
Amazon

Amazon is the largest “product search engine” in the US, even bigger than Google. That means when it comes to searching for products, many users go to Amazon directly instead of Google however Amazon is still the largest Advertiser onGoogle.  Amazon ads also convert well so there is a thing or two google advertisers can learn […]

What to Look for in Ecommerce SEO Services

by Al Sefati
What to Look for in Ecommerce SEO Services

More and more retail transactions happen online, which is good news if you happen to have your own ecommerce store—and yet, it’s important to note that products don’t sell themselves, and an e-commerce site isn’t guaranteed to be successful just because it fits into this general consumer trend. In fact, to make an ecommerce site […]

Sefati Consulting to Open Offices in San Diego and Los Angeles

by Al Sefati
San Diego vs Los Angeles

Sefati Consulting is a company that offers peerless enterprise SEO consulting services—something that’s both highly technical and highly creative in nature. Moreover, and more relevant to today’s announcement, it’s highly personal. Sefati tailors its services to meet the needs of each individual client, which of course means getting to know those clients in detail. New […]

Basics of Data Analysis

by Al Sefati
Data Analysis & Analytics

Data Analysis model isn’t only limited to digital data analysis but all business related data. A proper data analysis will require initial assessment, strategic planning, modeling, and reporting. Let’s review each individually. Initial Assessment and Strategic Planning Virtually all businesses can benefit from data analysis but many businesses still do not understand the power of data. Most […]

Search Experience Marketing Is Replacing SEO

by Al Sefati
SEO & Customer Journey Marketing

For a long time, online marketing has effectively been dominated by SEO—where the benefits are numerous but the basic goal is fairly straightforward: Getting your website to rank so that it can be found by online search engine users. Nobody denies that search engine visibility is important—imperative, even. Increasingly, though, search marketing professionals view it […]

Why Outsourcing is Good – 5 Reasons Smart CMOs Choose Distributed Teams

by Al Sefati

There was a time when all the members of a professional team would work together in the same office—but the workplace is changing, and it’s changing fast. In today’s world, it is increasingly common to have distributed teams, including not only virtual employees but also vendors to whom you outsource key responsibilities. Thanks to major […]

Best SEO Companies: What Sets Them Apart from the Rest?

by Al Sefati

Searching for an SEO company is much like searching for any other kind of consultant, contractor, or business vendor: You want to make sure you’re getting value; you want to make sure you’re getting results; you want to make sure you’re getting bang for your buck. What this implies is that not all SEO companies […]

Best Enterprise SEO Tools

by Al Sefati
Best Enterprise SEO Tools

There are many tools available for enterprise SEO—something that can be both a blessing and a curse. While it is certainly smart to invest in some tools to streamline and enhance your optimization efforts, choosing the best tools—and then learning to use them properly—can be a daunting process. What Are Best Enterprise SEO Tools? As […]

What Are The Top Three Factors in Google Rankings?

by Al Sefati

What is Google looking for in a Web page?  What are the necessary factors for obtaining solid rankings on the search engine results page? Those are the questions at the heart of SEO, and marketers have been fumbling for clear-cut criteria for years now. According to recent comments made by Google’s head honchos, it all […]