Search Marketing

Search Marketing

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Search Marketing

Is Search Experience Marketing Replacing SEO?

by Al Sefati
SEO & Customer Journey Marketing

For a long time, online marketing has effectively been dominated by SEO—where the benefits are numerous but the basic goal is fairly straightforward: Getting your website to rank so that it can be found by online search engine users. Nobody denies that search engine visibility is important—imperative, even. Increasingly, though, digital advertising professionals view it […]

Search Marketing

Why Outsourcing is Good – 5 Reasons Smart CMOs Choose Distributed Teams

by Al Sefati

There was a time when all the members of a professional team would work together in the same office—but the workplace is changing, and it’s changing fast. In today’s world, it is increasingly common to have distributed teams, including not only virtual employees but also vendors to whom you outsource key responsibilities. Thanks to major […]

Search Marketing

Best SEO Companies: What Sets Them Apart from the Rest?

by Al Sefati

Searching for an SEO company is much like searching for any other kind of consultant, contractor, or business vendor: You want to make sure you’re getting value; you want to make sure you’re getting results; you want to make sure you’re getting bang for your buck. What this implies is that not all SEO companies […]

Search Marketing

Choosing the Best Enterprise SEO Tools

by Al Sefati

There are many tools available for enterprise SEO—something that can be both a blessing and a curse. While it is certainly smart to invest in some tools to streamline and enhance your optimization efforts, choosing the best tools—and then learning to use them properly—can be a daunting process. As a general rule of thumb, a […]

Search Marketing

What Are The Top Three Factors in Google Rankings?

by Al Sefati

What is Google looking for in a Web page?  What are the necessary factors for obtaining solid rankings on the search engine results page? Those are the questions at the heart of SEO, and marketers have been fumbling for clear-cut criteria for years now. According to recent comments made by Google’s head honchos, it all […]

Search Marketing

How Will the AMP Project Impact SEO?

by Al Sefati

When you’re accessing the Web on your device, speed is of the essence. More likely than not, you’re seeking information on the fly—perhaps directions or referrals for a local store, office, or restaurant. A mobile webpage that loads slowly is frustrating, to say the least—enough so that it’s tempting to leave the page altogether and […]

Search Marketing

Holiday Season SEO Strategy

by Al Sefati

Earlier today I was listening to a webinar by Conductor about Holiday Season SEO and Marketing strategy and I took some notes that I thought I share. Unfortunately I cannot share their recorded webinar, visit Conductor’s website for it when it becomes available. But I can share with you my notes. Be advised I took these notes […]

Search Marketing

SEOs, Work with Your SEM Managers (and vise versa)

by Al Sefati

Most medium size and almost all large companies have different departments or different people working for SEO and SEM campaigns. In other words, people that handle are SEO are not the same people that handle their SEM. In many companies, these people sit desks away from each other and hardly communicate. This is  due to nature […]

Search Marketing

5 Search Marketing Tips

by Al Sefati

This post was inspired by a video  by Bing Ads that is  also shared at the end of this post. The video was made back in early 2013 but it contains fundamental search marketing information I blog about it: 5 Search Marketing Tips for Small Business 3 Key Questionsn to Ask Yourself Save Time Get Your […]

Search Marketing

Mobilegeddon Winners and Losers

by Al Sefati

Mobilegeddon Rolling Out Today By now, seasoned webmasters, SEOs, marketers, even business owners and executives should be well aware of Mobilegeddon (Hash tag #Mobilegeddon) also known as Google April 21 update (Hashtag #April21). Google blog, other marketing and search engine optimization blogs, as well our own blog have all been vocal about it. We have […]