Search Marketing

1120 of 52 items

Best Enterprise SEO Tools

by Al Sefati
Best Enterprise SEO Tools

There are many tools available for enterprise SEO—something that can be both a blessing and a curse. While it is certainly smart to invest in some tools to streamline and enhance your optimization efforts, choosing the best tools—and then learning to use them properly—can be a daunting process. What Are Best Enterprise SEO Tools? As […]

What Are The Top Three Factors in Google Rankings?

by Al Sefati

What is Google looking for in a Web page?  What are the necessary factors for obtaining solid rankings on the search engine results page? Those are the questions at the heart of SEO, and marketers have been fumbling for clear-cut criteria for years now. According to recent comments made by Google’s head honchos, it all […]

How Will the AMP Project Impact SEO?

by Al Sefati

When you’re accessing the Web on your device, speed is of the essence. More likely than not, you’re seeking information on the fly—perhaps directions or referrals for a local store, office, or restaurant. A mobile webpage that loads slowly is frustrating, to say the least—enough so that it’s tempting to leave the page altogether and […]

Holiday Season SEO Strategy

by Al Sefati

Earlier today I was listening to a webinar by Conductor about Holiday Season SEO and Marketing strategy and I took some notes that I thought I share. Unfortunately I cannot share their recorded webinar, visit Conductor’s website for it when it becomes available. But I can share with you my notes. Be advised I took these notes […]

SEOs, Work with Your SEM Managers (and vise versa)

by Al Sefati

Most medium size and almost all large companies have different departments or different people working for SEO and SEM campaigns. In other words, people that handle are SEO are not the same people that handle their SEM. In many companies, these people sit desks away from each other and hardly communicate. This is  due to nature […]

5 Search Marketing Tips

by Al Sefati

This post was inspired by a video  by Bing Ads that is  also shared at the end of this post. The video was made back in early 2013 but it contains fundamental search marketing information I blog about it: 5 Search Marketing Tips for Small Business 3 Key Questionsn to Ask Yourself Save Time Get Your […]

Mobilegeddon Winners and Losers

by Al Sefati

Mobilegeddon Rolling Out Today By now, seasoned webmasters, SEOs, marketers, even business owners and executives should be well aware of Mobilegeddon (Hash tag #Mobilegeddon) also known as Google April 21 update (Hashtag #April21). Google blog, other marketing and search engine optimization blogs, as well our own blog have all been vocal about it. We have […]

Mobile SEO, Next Big Thing

by Al Sefati

Are You Optimized for Mobile SEO? By now everyone knows (or should know) that Mobile is the next big thing when it comes mobile marketing . If you have been following us reading our previous posts including the last post you will see how much importance we have put on mobile SEO. Google has been websites […]

Google’s Mobile-Friendly Algorithm To Go Live On April 21st

by Al Sefati

As blogged about this before, Google announced that mobile friendliness of a website is to  becoming a ranking factor in the mobile search results for very near near future. The Date Google provided for this taking into effect was April 21, 2015 which is quite unprecedented since Google has never provided a specific algorithm release date before. Most marketers […]

Search Impact: The New Google Webmaster Tool Feature

by Al Sefati

Google has just released a new feature in the Google Webmaster Tools called “Search Impact“. The Search Impact is a report that shows webmaster a breakdown search traffic clicks and various position metrics including date, popular queries, top pages, leading countries, user device and Google Search property Webmasters can filter these dimensions in order compare and contrast. This news […]