SEO

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BrightEdge Share 17 Notes – An Enterprise SEO Event

by Al Sefati
Share17 San Fransisco- Union Square

Last month in September, we attended Share 17 by Enterprise SEO platform BrightEdge. The event took place in the Union Square San Francisco. As an enterprise SEO consulting firm, we are a BrightEdge certified and attend these conferences regularly. Many important search related topics came up by industry leaders. Some of those included rise of voice search, […]

Link Building Strategy: Build Professional Relationships (and links will come)

by Al Sefati
link building professional relationship

A big part of search engine optimization is getting backlinks—that is, having other reputable sites link to your own. Backlinks have always been a critical component in Google’s search algorithms, signaling that your site is a trusted resource and therefore worthy of attention. Because of this, SEO companies have traditionally put a lot of emphasis […]

Top 10 Local SEO Tips for Restaurants

by Al Sefati
Restaurant local seo and marketing tips

It’s easy—and common—for restaurant owners to neglect the importance of local SEO. What they forget is that when tourists come to town and need to find a place to grab a meal, Google’s local search listings are typically the first line of research; and that even locals depend on Google to help them discover new […]

How to Avoid the Google Fred Update

by Al Sefati
Google Fred update

Google’s algorithms are not set in stone. Actually, they change quite frequently—usually in minor ways that hardly warrant mentioning. Every now and then, though, Google changes its inner workings in a way that has a major impact on Web gurus and digital marketers—and one such update has happened just recently. It’s been called the Google […]

What is Integrated Digital Marketing?

by Al Sefati
Integrated online digital marketing

Increasingly, the conversation about online marketing is turning toward the concept of integration—specifically, of developing an integrated marketing strategy. Certainly, every business needs its own integrated marketing strategy, but exactly what does this mean, and what makes it so indispensable? Simply put, integrated digital marketing rests in the idea of cross-channel effectiveness—that is, in the […]

6 SEO Predictions for 2017

by Al Sefati

The more things change, the more they stay the same. That’s our prediction for 2017, at least on an SEO front. While SEO, as a field, seems like it’s constantly shifting, squirming, and changing, many of the biggest trends that we expect for the coming year actually reflect a deepening, or a doubling down, of […]

Local SEO Tips for Practitioners

by Al Sefati

Different industries and niches have their own unique requirements for local SEO. Today, we’re going to turn our attention to practitioners, and show how they can boost their visibility on Google by implementing the best local SEO principles. What is a Practitioner Listing? When we talk about practitioners, what do we mean? In the lingo […]

What is Semantic Search?

by Al Sefati

It’s easy for us to think of Google as a sentient entity—almost as a person. We talk about how smart Google is. We praise Google for helping us. We view Google as a trusted friend. It can be difficult for us to remember that, for as smart and as helpful as Google is, it’s not […]

Boost Your Results in Amazon Search Engine Optimization

by Al Sefati

You may not think of Amazon.com as a search engine—but it is one, and a significant one, at that.  Consider it this way: When people need to find an answer to their question, they tend to use Google, the world’s largest search engine. But when people need to find a product, they tend to use […]

Amazon Continues Domination as Product Search Engine of Choice

by Al Sefati

Where do you turn when you’re looking for information? For most of us, the answer is simple: Google. Though Bing commands a respectable market share, there’s no questioning that Google is the search engine of choice. But what about when you’re looking for products? The product search engine of choice is not Google, but rather […]