Social Media Marketing

1117 of 17 items

What Makes Rehab SEO Unique

by Al Sefati

Millions of Americans struggle with the disease of addiction; whether it’s addiction to alcohol, prescription painkillers, or illegal drugs, addiction can ravage the body as well as the mind. Rehab centers exist to provide hope and healing, but in doing so they face some unique challenges. This includes many marketing challenges. Take rehab SEO, for […]

Education Marketing and SEO

by Al Sefati

All businesses need marketing—but that doesn’t mean all businesses need the same kind of marketing. Take the field of higher education, for example. Colleges and universities are clearly looking to bring in new “customers”—students, that is to say—but college recruitment is obviously a different matter than getting someone to buy a consumer product. Not surprisingly, […]

Why Video Matters to Enterprise SEO

by Al Sefati

What makes for a well-optimized web page? There was a time when most SEOs thought the answer had to do with links, links, and more links. Over time, search engine optimization has grown in complexity, and most SEOS have realized that a well-optimized page is one that provides meaningful, actionable content that’s built to stand […]

How Will the AMP Project Impact SEO?

by Al Sefati

When you’re accessing the Web on your device, speed is of the essence. More likely than not, you’re seeking information on the fly—perhaps directions or referrals for a local store, office, or restaurant. A mobile webpage that loads slowly is frustrating, to say the least—enough so that it’s tempting to leave the page altogether and […]

User Experience and SEO: What’s the Connection?

by Al Sefati

In order to optimize for search engine success, it’s first important to understand the goals of the search engines themselves. Search engines such as Google want, basically, what all other businesses want—namely, to provide a good product to consumers. In this case, that means providing helpful, relevant search engine results for each query entered into […]

Franchise SEO and Marketing Tips

by Al Sefati

Search engine optimization can be challenging for any business, but it’s especially complicated for franchises—businesses that need to compete on a national-to-local scale. Not only do these businesses need to master the same SEO basics as other companies and brands, but they face the particular challenges that come from having multiple, often highly localized websites. […]

Earning Links Through Social Media

by Al Sefati

As we have referenced many times, writing good content is a must for SEO success. As we indicated that SEO will never die but it keeps changing, the old traditional ways of making links aren’t working as well as they used to.