Though search engine optimization (SEO) and online reputation management (ORM) are often spoken of in tandem, it is important to realize that they refer to two distinct disciplines. SEO is something we blog about often; to put it most succinctly, SEO refers to the optimization of website content to ensure strong search engine visibility. ORM, […]
Millions of Americans struggle with the disease of addiction; whether it’s addiction to alcohol, prescription painkillers, or illegal drugs, addiction can ravage the body as well as the mind. Rehab centers exist to provide hope and healing, but in doing so they face some unique challenges. This includes many marketing challenges. Take rehab SEO, for […]
All businesses need marketing—but that doesn’t mean all businesses need the same kind of marketing. Take the field of higher education, for example. Colleges and universities are clearly looking to bring in new “customers”—students, that is to say—but college recruitment is obviously a different matter than getting someone to buy a consumer product. Not surprisingly, […]
What makes for a well-optimized web page? There was a time when most SEOs thought the answer had to do with links, links, and more links. Over time, search engine optimization has grown in complexity, and most SEOS have realized that a well-optimized page is one that provides meaningful, actionable content that’s built to stand […]
When you’re accessing the Web on your device, speed is of the essence. More likely than not, you’re seeking information on the fly—perhaps directions or referrals for a local store, office, or restaurant. A mobile webpage that loads slowly is frustrating, to say the least—enough so that it’s tempting to leave the page altogether and […]
In order to optimize for search engine success, it’s first important to understand the goals of the search engines themselves. Search engines such as Google want, basically, what all other businesses want—namely, to provide a good product to consumers. In this case, that means providing helpful, relevant search engine results for each query entered into […]
Search engine optimization can be challenging for any business, but it’s especially complicated for franchises—businesses that need to compete on a national-to-local scale. Not only do these businesses need to master the same SEO basics as other companies and brands, but they face the particular challenges that come from having multiple, often highly localized websites. […]
As we have referenced many times, writing good content is a must for SEO success. As we indicated that SEO will never die but it keeps changing, the old traditional ways of making links aren’t working as well as they used to.