The term digital marketing is often evoked as something separate and distinct from traditional advertising—that is, print ads, billboards, TV commercials, and the like. As time goes by, however, this distinction becomes increasingly meaningless. After all, good marketing goes where the consumers are, and these days consumers get the overwhelming majority of their media from online sources, including their own mobile devices. As such, digital marketing is almost the only kind of marketing that really matters; digital marketing basically is marketing, with more traditional idioms largely pushed to the side.
What Are Digital Marketing Services?
Even so, the words digital marketing may require some unpacking. Not all companies have the same marketing needs, and digital marketing is a broad umbrella that encompasses a number of different channels. Some examples include:
- Content marketing. This is another fairly broad term, basically hinging on the idea that interesting or informative content can establish trust and build brand loyalty. Content marketers create blogs, social media posts, videos, and infographics that don’t necessarily push a hard sell, but rather seek to earn customers by educating and engaging them. Often, content marketing is described as “selling without selling.”
- Social media marketing. Certainly, businesses and brands must have a strong presence on social media if they wish to stay engaged with their clients. Selection of specific social channels—Facebook, Twitter, Snapchat, LinkedIn, Instagram, Pinterest—should be done in accordance to the audience demographics.
- Video marketing. Increasingly, video marketing is the major focus of digital marketing firms. The reason for this is simple: It’s one of the best ways to truly engage the end user. Video marketing can also be done more affordably than you might imagine; an iPhone is all it takes to film a good video, and it can be streamed on YouTube or even on Facebook Live.
Note that, ultimately, digital marketing always boils down to user engagement—the best metric for conversions and also a strong SEO signal.
What Makes a Good Digital Marketing Firm?
A good digital marketing firm should have a strong grasp on all the disciplines and concepts discussed here, but not necessarily push any one of them in particular. That’s because effective digital marketing always conforms to the needs of the business, and to the specifics of the target audience. A reputable digital marketing firm will provide a customized plan, not a one-size-fits-all approach.
A good digital marketing firm will also understand your goals. For as much as digital marketing hinges on engagement—for as much as it may claim to be about “selling without selling”—the end result should be conversions. Digital marketing should lead the consumer through the sales funnel, and ultimately to the buying stage.
Finally, a good digital marketing firm will be able to offer expertise in a range of tools—including not just content marketing platforms and social media, but also PPC, email marketing, and beyond.
To learn more about what a good digital marketing firm can do for your business, contact us at Sefati Consulting Group today.