Different industries and niches have their own unique requirements for local SEO. Today, we’re going to turn our attention to practitioners, and show how they can boost their visibility on Google by implementing the best local SEO principles.
What is a Practitioner Listing?
When we talk about practitioners, what do we mean? In the lingo of Google, a practitioner is essentially any business listing that is actually a person, rather than a place; in other words, a business that is in effect just a public-facing professional, such as a financial planner, an accountant, a doctor, a dentist, or an insurance agent.
It is important to note that, often, a business will have a listing for the company but also for the public-facing professionals who work there. For example, say you have a medical practice called Miller and Associates, and the lead doctor there is named Dr. Sandra Miller. Some people are going to Google for Miller and Associates, but most are probably going to Google for Dr. Sandra Miller. Google will likely have business listings for both terms.
The Rules About Practitioner Listings
In fact, we recommend that public-facing professionals establish unique Google business listings for themselves, as well as for their firm or practice. Practitioner listings are not considered to be duplicates, and Google will not try to axe them or merge them. The exception to this is if the business only has one practitioner. For example, if you are an attorney named Mindy Richardson, and you have a solo practice that’s simply called Mindy Richardson, Attorney at Law, Google is likely to just merge your two listings into one.
There are, of course, some complications that can arise from multiple listings. For instance: What if the practice listing is outranked by one of the practitioner ones?
This is not necessarily a bad thing. If the practitioner in question is the owner of the practice, or someone who is unlikely to leave, then it may be best to simple defer to Google and make that practitioner listing the focus of ongoing SEO efforts.
If the practice listing is outranked by a practitioner who may leave the practice, though, that can cause some concerns about long-term stability, and you may want to consider merging the listings or redoubling on your SEO efforts for the practice itself.
Ranking for a Practitioner Listing
One of the key activities for ranking for a practitioner listing is to get plenty of local and niche citations. For doctors, this might mean profiles on sites like HealthGrades. Even links on LinkedIn profiles can come in handy here.
Of course, that’s just the tip of the iceberg, and ranking for a practitioner listing really requires a robust and specific SEO plan. That’s something we can help with. At Sefati Consulting Group, we have ample experience in this field, and would love to work with you on boosting your rankings. Contact our team of consultants to begin the process.