More and more retail transactions happen online, which is good news if you happen to have your own ecommerce store—and yet, it’s important to note that products don’t sell themselves, and an e-commerce site isn’t guaranteed to be successful just because it fits into this general consumer trend.
In fact, to make an ecommerce site successful, it’s vital to make it easily discoverable among the right consumers. To do so, a focus on ecommerce SEO is essential. And as you seek an ecommerce SEO partner, it’s best to find a company that can take a holistic, data-driven approach.
Allow us to highlight just a few of the services you should look for in your ecommerce SEO company.
1. Technical SEO Services
First and foremost, it’s critical to choose an ecommerce SEO company that will bring expertise to the technical side—leveraging every available opportunity for on-page optimization. This encompasses several practices, among them writing effective metadata; ensuring an optimal page speed; repairing any 404 errors; fixing crawler errors, and implementing such cutting-edge SEO technologies as schema mark-ups and AMP.
2. Content SEO Services
The behind-the-scenes, technical stuff is critical, but so is the content itself. Indeed, good ecommerce SEO services should include content that appeals to the search algorithms but also cultivates conversions. What we recommend is following the 80/20 rule of content development (80 percent informative, 20 percent advertorial), and also ensuring optimization of the entire ecommerce page architecture—sub-category pages, category pages, and high-level pages. Strong calls to action are also needed to convert visitors into actual customers.
3. Don’t Forget About UX
Speaking of which, good ecommerce SEO services will also focus on user experience and conversion optimization. For any ecommerce store to be successful—in terms of rankings or in terms of sales—it’s necessary to ensure consumer delight from start to finish, through every stage of the sales funnel. Some issues to consider here include fast checkout times, responsive design, page speed, prominent calls to action, and general ease of navigation and use.
4. Data and Reporting
Good e-commerce SEO services are backed by data, as well. This ensures transparency: By consulting analytic reports, you should be able to see the results you’re getting and to get proof that progress is being made. Clear two-way communication is a must for SEO services of any kind.
5. Last but Not Least: Project Management
A final consideration we’d propose: How will your SEO company manage the project and ensure the timely completion of deadlines? Here at Sefati Consulting Group we recommend the SMART approach—that is, goals that are specific, measurable, assignable, realistic, and timely.
These categories may be helpful to you as you consider the best ecommerce SEO company to meet your needs. Of course, if you would like to learn more about our ecommerce SEO expertise, we’re always happy to consult with you. Reach out to the team at Sefati Consulting Group today, and ask about ecommerce SEO services.