Mobile SEO has always been important but as more people use their iphones and smart phones, they are becoming more “data savvy” using their smart phones to search for products and services on their mobile devices hence businesses are noticing a boom of mobile traffic.
One of my clients has over 40% of its overall traffic coming various mobile devices, and they are expecting this number to be greater than 50% by end of 2015. That is right! Majority of their traffic will be coming from mobile.
Also stats and trends from other respected internet resources concur with the fact that mobile will will overtake PC usage very soon.
A business owner or a marketer you should not neglect mobile SEO and mobile marketing. Here are some of the things you can do to optimize for mobile:
Responsive Design – It’s almost a must that mobile webpages haveoptimal viewing experience that are easy to read and navigate with a minimum of resizing, panning, and scrolling—across a wide range of mobile devices.
Top Funnel Content – Your most important content should be presented on the top so it is more visible to mobile users. Mobile users usually have higher bounce rate than PC users because they are mobile, so you want to deliver the most important content to them right a way and make it as visible as possible.
Easy to Navigate – Mobile browsers have come a long way and mobile screens are getting larger, but mobile users are still having hard time navigating through some websites websites using their mobile devices. So the more you make it easier to navigate, the better it is for the users an search engines.
Limited Choices – Don’t give too many options to the users on mobile. Mobile users are on the go so they need to find what they are looking for fast.
Performance – Your site’s speed and performance is very important for both users ands search engines so make sure your mobile pages load fast. Test them in various mobile devices.
Target Audience – You may get away with having irrelevant content on your main site but on your mobile page, you want to make sure your content is very relevant or else I may hurt your mobile SEO.
User Experiance (UX) – UX is easier to track on mobile sites so search engines look at how users react to your website and take that into ranking factor. Options like “click to call” and features like “barcode look up” in case of ecommerce are great features to have in order to add to UX.
Stay Local – Make sure each location has local mobile friendly web pages and do local SEO for each location. Also include a direction link\button that links to Google map in case users need to find direction to your location.
Mobile Analytics – Actively look at your Google Analytics or your tracking software to find where you can improve.
Above are some basic mobile SEO and optimization tips. Don’t forget the basic onsite SEO tips (such as title tags, meta tags, etc) and continue to improve the authority of your domain using PR and natural link building so your mobile SEO also benefits. Also, don’t only count on SEO for mobile; Engage in other mobile marketing tactics.
More to come on mobile SEO and mobile marketing in future posts, but if you have any questions or neeed help, feel free to contact me.