There was a time when all the members of a professional team would work together in the same office—but the workplace is changing, and it’s changing fast. In today’s world, it is increasingly common to have distributed teams, including not only virtual employees but also vendors to whom you outsource key responsibilities. Thanks to major advances in communication and collaboration technologies, these distributed teams can be incredibly effective, unified in purpose, and able to deliver significant cost savings.
Outsourcing is an avenue you should consider, especially for something like marketing expertise. By outsourcing your marketing responsibilities, you can engage a team of true experts while keeping your ongoing overhead expenses minimal. Distributed marketing teams can provide strategy, content creation, analytic gathering—key services that don’t necessarily have to be done under your own roof.
Allow us to expand our argument in favor of outsourced marketing.
Outsourcing Allows You to Tap Into a Diverse Pool of Talent
Many businesses struggle to recruit top-level talents. In your market, there may be one truly great marketing expert and five companies who want to hire her. When you expand your talent search to include the entire world, though, you’re suddenly able to find the best talents anywhere, including talents that your non-outsourcing competitors won’t be able to get.
The bottom line: When you outsource, you can recruit the most talented and passionate marketing professionals—and geography is really no object.
Distributed Teams Help You Scale More Quickly
Another reason to pursue a distributed marketing team? It allows you to build your company—and quickly, too.
If you’ve been missing key marketing deadlines—blogging infrequently, slacking off in PPC ads, or whatever else—the ability to scale your operation almost overnight can be a huge boon, and reason enough to engage the services of an outsourced marketing professional.
Outsourcing Enables You to Improve Productivity and Efficiency
Also, note that outsourcing your marketing department can actually increase productivity. That might sound a little counterintuitive, to think that a distributed team might get more done than a co-located one, but it’s the very fact that they work asynchronously that forces a distributed team to be more focused, more deliberate about their goals and objectives.
What’s more, the geographic disparity between team members can actually be advantageous. Often, distributed team members will over-communicate, to ensure nothing slips through the cracks, which in turn keeps everyone moving forward toward the same goal.
A Distributed Team is a Self-sufficient Team
In order to be a part of a distributed team—in order to find work on a freelance or contractor basis—you have to be able to work independently. It’s just part of the job description. You have to be the kind of person who exhibits:
- An entrepreneurial spirit;
- Ability to take ownership of your own work;
- High standards of accountability;
- Ability to stick to a schedule and to hit all deadlines.
In other words, distributed teams bring much accountability to bear—and that can only benefit your company and your brand.
By Outsourcing, You Can Reduce Overhead
Finally, outsourcing allows you to dramatically reduce overhead. The necessary infrastructure for enlisting a distributed team—which might include a few collaborative tools like Skype and Google Drive—is simply negligible when compared to the costs of providing full benefit packages to a salaried employee.
For all these reasons and more, we recommend looking into distributed teams to meet your marketing needs—and as you do so, we invite you to look to Sefati Consulting Group. We offer best-in-class marketing talents and years of experience, and we’d love to augment your marketing department. Contact us to learn more.