Remember, Not All Content is Created Equal

by Al Sefati

You’ve probably heard it said that creating and distributing solid content is a great way to boost brand visibility and enhance search engine standings. This is true, but perhaps also a bit misleading: You see, not all content is created equal, and not all marketers are going to obtain the same results. Before investing in […]

How Small Businesses Can Dramatically Improve Their AdWords Results

by Al Sefati
Digital Marketing Expert

Anyone who works in SEO is used to this question: Will AdWords help me grow my small business? The answer to the question is… possibly. Certainly, a well-run AdWords campaign can yield amazing results for any small or local business, but that’s a pretty high threshold to cross. Many small business AdWords campaigns frankly aren’t […]

Inbound Marketing and its Impact on SEO in 2016

by Al Sefati

Inbound marketing and search engine optimization are not the same thing, but neither are they unrelated. Inbound marketing is an important part of any viable search engine optimization endeavor; it’s fair to say that, without inbound marketing mechanisms in play, it’s becoming increasingly difficult to achieve solid search engine rankings. For the uninitiated, here’s a […]

Last Click vs. First Click in Search Marketing

by Al Sefati

Attribution models are important to search analytics.  Essentially, the attribution model describes the rule or methodology by which you give credit for a sale or a conversion. The two most common forms of attribution models are first click and last click—both of which are fairly self-explanatory. In brief, here’s what we mean when we talk […]

How to Write Great Local Content

by Al Sefati

Local SEO—like any other search-related endeavor—is contingent upon quality content. Unfortunately, many local businesses are lacking in this regard, there is content perfunctory at best. This is a significant problem. For Google to provide a solid ranking, it first has to identify the value your site offers to the local consumer—and without compelling content, Google’s […]

Ecommerce SEO Tips for 2016

by Al Sefati

Marketers have always faced the same basic challenges, starting with this one: Before you can even start the process of closing a sale, you have to get customers into your store. This holds true even today, in the age of ecommerce. The difference is that, instead of attracting customers to a physical location, the marketer’s […]

Have You Considered App Store Integration?

by Al Sefati

For the last several years, we have heard repeatedly that Google is shifting its focus to mobile users. This is undeniably true, as countless Google algorithmic updates will attest. Today, the sites that are optimized to be found on mobile devices are the ones that tend to fare the best from a rankings perspective, and […]

From 3-Pack to 2-Pack: A Big Change to Local Search Listings

by Al Sefati
Google maps local seo

Try this sometime: Conduct a search for a local business type—say, plumbers or used car dealerships. What Google will provide you with is a trio of search results, a 3-pack of listings for businesses in close proximity to your current location. This 3-pack arrangement of local search listings has been around for a while now—though […]

SEO Tips to Optimize for Google RankBrain

by Al Sefati
Google Rank Brain

Google’s algorithms are complex, and the factors used to determine search engine rankings are numerous. One of the most mysterious of these factors is RankBrain, which Google has identified as one of the most prominent components in its algorithm—even in the top three! For those who are unfamiliar with RankBrain, the foremost thing to understand […]

SEO and Online Reputation Management: What’s the Connection?

by Al Sefati

Though search engine optimization (SEO) and online reputation management (ORM) are often spoken of in tandem, it is important to realize that they refer to two distinct disciplines. SEO is something we blog about often; to put it most succinctly, SEO refers to the optimization of website content to ensure strong search engine visibility. ORM, […]