Why Digital Marketing is the Future

by Al Sefati

The term digital marketing is often evoked as something separate and distinct from traditional advertising—that is, print ads, billboards, TV commercials, and the like. As time goes by, however, this distinction becomes increasingly meaningless. After all, good marketing goes where the consumers are, and these days consumers get the overwhelming majority of their media from […]

Conductor 30/30 Recap for Month of July

by Al Sefati

Conductor, one of my favorite enterprise SEO and content marketing platforms, hosts a monthly webinar called 30|30 which is exactly 30 minutes on the last 30 days in Search, social, and content news and trends. I was able to attend the one  which the hosted today(7/14/16) and they covered two main topic of Google algorithm Rank Brain […]

How Google’s New Rich Cards are Changing Mobile UX and SEO

by Al Sefati

Google’s search results format is anything but static. Actually, it’s fluid, getting tweaked and revised continually as Google seeks to provide a superior product to its customers. Recently, Google rolled out a significant change—the rich cards format, which is currently limited to a few select types of content but nevertheless holds some implications for SEOs. […]

Best SEO Companies: What Sets Them Apart from the Rest?

by Al Sefati

Searching for an SEO company is much like searching for any other kind of consultant, contractor, or business vendor: You want to make sure you’re getting value; you want to make sure you’re getting results; you want to make sure you’re getting bang for your buck. What this implies is that not all SEO companies […]

What Makes Rehab SEO Unique

by Al Sefati

Millions of Americans struggle with the disease of addiction; whether it’s addiction to alcohol, prescription painkillers, or illegal drugs, addiction can ravage the body as well as the mind. Rehab centers exist to provide hope and healing, but in doing so they face some unique challenges. This includes many marketing challenges. Take rehab SEO, for […]

Introducing Schema Markup (And Other Technical SEO Must-Haves)

by Al Sefati
Integrated Marketing

There is an old saying in search engine optimization circles: Content is king. The idea here is that having engaging, compelling content is arguably the most important thing you can do you make your site an SEO powerhouse. There’s some truth to that, yet the statement can also be misleading: It shifts the SEO focus […]

Education Marketing and SEO

by Al Sefati

All businesses need marketing—but that doesn’t mean all businesses need the same kind of marketing. Take the field of higher education, for example. Colleges and universities are clearly looking to bring in new “customers”—students, that is to say—but college recruitment is obviously a different matter than getting someone to buy a consumer product. Not surprisingly, […]

Why Video Matters to Enterprise SEO

by Al Sefati

What makes for a well-optimized web page? There was a time when most SEOs thought the answer had to do with links, links, and more links. Over time, search engine optimization has grown in complexity, and most SEOS have realized that a well-optimized page is one that provides meaningful, actionable content that’s built to stand […]

Choosing the Best Enterprise SEO Tools

by Al Sefati

There are many tools available for enterprise SEO—something that can be both a blessing and a curse. While it is certainly smart to invest in some tools to streamline and enhance your optimization efforts, choosing the best tools—and then learning to use them properly—can be a daunting process. As a general rule of thumb, a […]

What Are The Top Three Factors in Google Rankings?

by Al Sefati

What is Google looking for in a Web page?  What are the necessary factors for obtaining solid rankings on the search engine results page? Those are the questions at the heart of SEO, and marketers have been fumbling for clear-cut criteria for years now. According to recent comments made by Google’s head honchos, it all […]