If you are a real estate brokage or real estate agency, it’s easy to become so caught up in the daily hustle of business development and marketing—all the little details of off-page content marketing and online content creation and SEO—that you lose sight of the big picture. Certainly, a real estate marketing campaign can have many goals, ranging from improved offline & online visibility to a bolstered reputation. At the end of the day, though, your real estate marketing doesn’t amount to much if it doesn’t move the sales needle—and that means sending you qualified leads.
The end result of lead generation is interested customers who are calling you, visiting your office, or at the very least submitting their contact information so you can follow up. But how can you ensure that lead gen is the ultimate aim of your marketing efforts? Here are some brief thoughts from our digital marketing experts.
Lead Gen and Your Sales Team
First and foremost, lead generation should be built into your main marketing dashboard—routing leads directly to your sales reps and allowing them to drive leads on their own. This includes allowing for your sales reps or agents to order more leads as needed.
A truly integrated lead gen program means that every member of your team has the tools they need to connect and follow up with leads whenever they need to—but what tools, specifically, should your company seek?
Customer Relationship Management
Customer Relationship Management (CRM) tools are first on the list. These programs allow you to maintain databases of all active leads, routed directly from your lead generation fields and funnelled to reps as needed. Some of the most popular CRM programs include:
- ProsperWorks CRM
- HubSpot CRM
Lead Integration Tools
In addition to CRM, we would also recommend looking into some lead integration tools, which allow you to synchronize and integrate leads that come in from diverse sources and channels. Just a few such programs that we recommend include:
Conclusion: It’s All About Leads
Ultimately, marketing and sales represent two different disciplines—yet they function best when they work together in tandem. That’s what lead generation is all about: Setting up your sales team for success, something that can be automated and streamlined with the right CRM and lead integration tools.
Our sister company at Last Click Digital, they’re zealous about lead generation and real estate digital marketing that moves the sales needle. As such, we always have lead generation as a primary goal. We’d love to talk with you more about what lead generation looks like, and how you can achieve it through your integrative marketing plan. Reach out to them directly to learn more!