Posts tagged with ‘marketing’

10 Items

Top 10 Affiliate Marketing Trends of 2017

by Al Sefati
Top 10 Affiliate Marketing Trends of 2017

On the Internet, nothing stays the same for too long. Digital marketing trends are ever in a state of flux—and that includes trends within affiliate marketing. This is actually one of the oldest, most established practices in all of online commerce, yet it also evolves with each passing year. Indeed, that evolution is critical to […]

How to Avoid the Google Fred Update

by Al Sefati
Google Fred update

Google’s algorithms are not set in stone. Actually, they change quite frequently—usually in minor ways that hardly warrant mentioning. Every now and then, though, Google changes its inner workings in a way that has a major impact on Web gurus and digital marketers—and one such update has happened just recently. It’s been called the Google […]

Local SEO Tips for Practitioners

by Al Sefati

Different industries and niches have their own unique requirements for local SEO. Today, we’re going to turn our attention to practitioners, and show how they can boost their visibility on Google by implementing the best local SEO principles. What is a Practitioner Listing? When we talk about practitioners, what do we mean? In the lingo […]

What is Semantic Search?

by Al Sefati

It’s easy for us to think of Google as a sentient entity—almost as a person. We talk about how smart Google is. We praise Google for helping us. We view Google as a trusted friend. It can be difficult for us to remember that, for as smart and as helpful as Google is, it’s not […]

Boost Your Results in Amazon Search Engine Optimization

by Al Sefati

You may not think of Amazon.com as a search engine—but it is one, and a significant one, at that.  Consider it this way: When people need to find an answer to their question, they tend to use Google, the world’s largest search engine. But when people need to find a product, they tend to use […]

SEO on a Budget: Tips for Your Small Business

by Al Sefati

Large enterprises can sink similarly large sums of money into their SEO endeavors—leaving smaller companies wondering how they can possibly compete. The good news about SEO is that it doesn’t have to be unaffordable. There are steps you can take to boost your company’s search standing today, and that are accessible even to those with […]

How Small Businesses Can Dramatically Improve Their AdWords Results

by Al Sefati
Digital Marketing Expert

Anyone who works in SEO is used to this question: Will AdWords help me grow my small business? The answer to the question is… possibly. Certainly, a well-run AdWords campaign can yield amazing results for any small or local business, but that’s a pretty high threshold to cross. Many small business AdWords campaigns frankly aren’t […]

Last Click vs. First Click in Search Marketing

by Al Sefati

Attribution models are important to search analytics.  Essentially, the attribution model describes the rule or methodology by which you give credit for a sale or a conversion. The two most common forms of attribution models are first click and last click—both of which are fairly self-explanatory. In brief, here’s what we mean when we talk […]

How to Write Great Local Content

by Al Sefati

Local SEO—like any other search-related endeavor—is contingent upon quality content. Unfortunately, many local businesses are lacking in this regard, there is content perfunctory at best. This is a significant problem. For Google to provide a solid ranking, it first has to identify the value your site offers to the local consumer—and without compelling content, Google’s […]

Franchise SEO and Marketing Tips

by Al Sefati

Search engine optimization can be challenging for any business, but it’s especially complicated for franchises—businesses that need to compete on a national-to-local scale. Not only do these businesses need to master the same SEO basics as other companies and brands, but they face the particular challenges that come from having multiple, often highly localized websites. […]