Posts tagged with ‘online marketing’

5 Items

Local SEO Tips for Practitioners

by Al Sefati
Link Building Team

Different industries and niches have their own unique requirements for local SEO. Today, we’re going to turn our attention to practitioners, and show how they can boost their visibility on Google by implementing the best local SEO principles. What is a Practitioner Listing? When we talk about practitioners, what do we mean? In the lingo […]

Amazon Continues Domination as Product Search Engine of Choice

by Al Sefati

Where do you turn when you’re looking for information? For most of us, the answer is simple: Google. Though Bing commands a respectable market share, there’s no questioning that Google is the search engine of choice. But what about when you’re looking for products? The product search engine of choice is not Google, but rather […]

What is Hermit Crab SEO?

by Al Sefati

Search engine optimization is full of unusual practices and trends—and many of them seem to wind up with animal-themed names.  Maybe you have heard of barnacle SEO, a term coined for the practice of using the rankings of a larger site to win rankings for a smaller one. Well, now there is a new practice […]

How Small Businesses Can Dramatically Improve Their AdWords Results

by Al Sefati
Digital Marketing Expert

Anyone who works in SEO is used to this question: Will AdWords help me grow my small business? The answer to the question is… possibly. Certainly, a well-run AdWords campaign can yield amazing results for any small or local business, but that’s a pretty high threshold to cross. Many small business AdWords campaigns frankly aren’t […]

Inbound Marketing and its Impact on SEO in 2016

by Al Sefati

Inbound marketing and search engine optimization are not the same thing, but neither are they unrelated. Inbound marketing is an important part of any viable search engine optimization endeavor; it’s fair to say that, without inbound marketing mechanisms in play, it’s becoming increasingly difficult to achieve solid search engine rankings. For the uninitiated, here’s a […]