Posts tagged with ‘social media’

8 Items

How to Avoid the Google Fred Update

by Al Sefati
Google Fred update

Google’s algorithms are not set in stone. Actually, they change quite frequently—usually in minor ways that hardly warrant mentioning. Every now and then, though, Google changes its inner workings in a way that has a major impact on Web gurus and digital marketers—and one such update has happened just recently. It’s been called the Google […]

6 SEO Predictions for 2017

by Al Sefati

The more things change, the more they stay the same. That’s our prediction for 2017, at least on an SEO front. While SEO, as a field, seems like it’s constantly shifting, squirming, and changing, many of the biggest trends that we expect for the coming year actually reflect a deepening, or a doubling down, of […]

What is Semantic Search?

by Al Sefati

It’s easy for us to think of Google as a sentient entity—almost as a person. We talk about how smart Google is. We praise Google for helping us. We view Google as a trusted friend. It can be difficult for us to remember that, for as smart and as helpful as Google is, it’s not […]

Boost Your Results in Amazon Search Engine Optimization

by Al Sefati

You may not think of Amazon.com as a search engine—but it is one, and a significant one, at that.  Consider it this way: When people need to find an answer to their question, they tend to use Google, the world’s largest search engine. But when people need to find a product, they tend to use […]

SEO on a Budget: Tips for Your Small Business

by Al Sefati

Large enterprises can sink similarly large sums of money into their SEO endeavors—leaving smaller companies wondering how they can possibly compete. The good news about SEO is that it doesn’t have to be unaffordable. There are steps you can take to boost your company’s search standing today, and that are accessible even to those with […]

Last Click vs. First Click in Search Marketing

by Al Sefati

Attribution models are important to search analytics.  Essentially, the attribution model describes the rule or methodology by which you give credit for a sale or a conversion. The two most common forms of attribution models are first click and last click—both of which are fairly self-explanatory. In brief, here’s what we mean when we talk […]

User Experience and SEO: What’s the Connection?

by Al Sefati

In order to optimize for search engine success, it’s first important to understand the goals of the search engines themselves. Search engines such as Google want, basically, what all other businesses want—namely, to provide a good product to consumers. In this case, that means providing helpful, relevant search engine results for each query entered into […]

Franchise SEO and Marketing Tips

by Al Sefati

Search engine optimization can be challenging for any business, but it’s especially complicated for franchises—businesses that need to compete on a national-to-local scale. Not only do these businesses need to master the same SEO basics as other companies and brands, but they face the particular challenges that come from having multiple, often highly localized websites. […]