Digital marketers and marketers, in general, are talking about the year and decare 2020 as a major leap into the future. Tech, specially Artificial Intelligence and Machine learning are changing digital marketing and with 2018 underway, that “future” is much closer. As a CEO or CMO, you don’t want to be left behind, so let’s take stock of what you can do today so you can be ready for tomorrow of digital marketing.
Integrated Digital Marketing Leads to Integrated Data Strategy
Smart folks over Google and a majority of data-oriented digital marketers and data scientists recommend developing an integrated digital marketing strategy. The integrated digital marketing strategy will require an integrated data strategy which depends on new technologies which can help you consolidate, organize, and share consistent data across your teams.
Leading digital marketers who outperform their competitors or top business goals more likely than the other digital marketers to adopt new technology to better examine marketing data and strategize to meet business objectives.
Such marketers often use data and converting them into insights so they can know their customers in order to deliver relevant and personalized ads across online and offline channels.
Data-oriented organizations with a truly integrated marketing and advertising stacks use audience data for a personalized customer experience which helps in more sales and revenue.
Segmenting audience data helps digital marketers to use Lifetime Value (LTV) to determine how effective their digital marketing campaigns and channels are and how they contribute to business growth.
Such data-driven attribution modeling helps marketers understand the impact of marketing channels and helps them learn what aspects of your digital marketing strategy are working better.
Implement Machine Learning Technologies
Implementing machine learning and Artificial Intelligence technologies is helping advanced marketers to speed up their access to insights which can subsequently speed up meeting business goals and benchmarks. So that’s why over 60% of leading marketers are increasing investments in machine learning and similar technologies to better predict future trends.
2018 Is Going to Be Year of Integrated Data Strategy
In conclusion, 2018 should be the year of integrated data. We have always preached having a data-oriented approach to marketing and more than ever, we have been advocates of an integrated digital marketing, therefore, an integrated data strategy is a must for such approach which can help you stay competitive and get ready for a new era of digital marketing.
Need help setting up an integrated data strategy, contact our sister companies Last Click Digital to set up an integrated digital marketing and data strategy.