Sefati & Company

One of the primary emphases of B2B marketing is generating leads but not all leads are created equal. In this blog post, we will be reviewing some of the main types of leads, and the best strategies for nurturing them through the sales funnel. Lead Generation is One of the Main KPIs in B2B Marketing […]

WHAT IS ENTERPRISE SEO?  Enterprise SEO is methodology that is used for larger and more established organizations. The role of enterprise SEO is to carefully review search data and trends and to provide actionable advice for all other members of the marketing and product teams—all geared toward improving search engine visibility and profitability of an […]

Normally, SaaS sales and marketing teams have depended on industry trade shows to network, connect, and convert. COVID-19 has thrown a wrench into all of that, but it’s still very possible to adapt and create a new, robust SaaS marketing strategy. Developing a SaaS Marketing Strategy for a COVID World While no industry has been […]

We’re here to voice a controversial opinion: Here at Sefati & Co, we’re very much against last-click attribution. We realize this is an unpopular take, especially among C-suite members who love it so much. To be clear, we understand why they love it: Last click attribution shows a direct correlation between marketing methodologies and revenues, […]

It’s never been more critical for small, community banks and credit unions to expand their digital footprint and step up their new customer/member acquisition. Digital marketing is essential here. In this post, we provide a few tips for effective online outreach in the COVID-19 era. Tips include: Ensure a mobile-friendly website Fill the site with […]

What is conversational Marketing Conversational marketing is new form of marketing that provides a way for businesses to facilitate meaningful connections and authentic experiences among their customers and leads. How can companies enact conversational marketing? Over the past several years, there has been a decisive shift in what customers want from businesses and brands. No […]

Summary: What’s in your digital marketing toolbox? Assemble the perfect suite of software solutions with these 10 recommendations from Sefati & Company. Start with these free tools: Google Search Console, a set of performance management features straight from the world’s biggest search engine. Google Analytics, helping you accrue all the essential info about your site. […]

The search marketing landscape is ever-changing and increasingly crowded with voices. How do you know who you can trust, and who’s just trying to sell you on something? Enter our new phase of search marketing and digital marketing articles. A new initiative that caters your content by a team of digital marketing experts, and not […]

In a new statement to the press, Sefati & Co has announced a new venture into digital transformation consulting. PRESS RELEASE: IRVINE, CALIFORNIA, MAY 13, 2020— Sefati & Company, an enterprise digital marketing firm, has announced a new service, aimed at assisting other marketing and advertising agencies. In this new capacity, Sefati & Co will […]

Article Summary: The global coronavirus pandemic will change many things about our world, and that includes the way we think about marketing. Already there is evidence to suggest that marketing and business leaders are abandoning traditional marketing platforms and doubling down their investment in digital marketing and SEO. There will be a number of changes […]