Al Sefati
Digital Marketing Leader — Enterprise SEO, AEO & GEO, AI Strategy & Enablement.
25+ years scaling enterprise and growth-stage brands across search, paid media, analytics, and AI. CEO of Clarity Digital Agency, helping marketing teams navigate the post-AI search landscape.
Search veteran. AI-native operator.
Al Sefati is a search and digital marketing veteran with a Computer Science background from CSU Bakersfield and a Master's from Pepperdine University, complemented by certifications from MIT Professional Education, Google, and Coursera.
As CEO of Clarity Digital Agency, he serves as Fractional CMO for select brands and leads full-funnel organic and paid programs for clients including CommonSpirit Health, Dignity Health, Wilco Farm Store, and Assisted Living Education. He's a frequent speaker at Brighton SEO, DigiMarCon, HeroConf, Camp MIVA, and the Advanced Search Summit.
Core competencies
Enterprise search, AI enablement, and full-funnel performance — combined in one operator.
Enterprise SEO, AEO & GEO
Technical SEO, generative engine optimization for AI Overviews, ChatGPT, Perplexity & Gemini, structured data, Core Web Vitals, local SEO at scale.
AI Strategy & Enablement
Custom GPTs, agentic workflows, MCP integrations, Claude & OpenAI implementations, executive AI training, AI readiness audits.
Paid Media & Performance
Google Ads, Performance Max, LinkedIn Ads, full-funnel attribution, ROAS optimization, account structure, audience strategy.
Marketing Intelligence
GA4, Search Console, Looker Studio, BigQuery, GBP, GTM, attribution modeling, AI-assisted reporting, executive dashboards.
Marketing Leadership
GTM strategy, channel mix, budget allocation, vendor and agency management, cross-functional alignment with product, sales, and engineering.
Technical Foundation
Computer Science background bridging marketing strategy with engineering execution — translating SEO requirements into developer-ready specs.
Selected roles
A snapshot from 25+ years across agency, in-house SaaS, healthcare, and ecommerce.
Founder & Principal Consultant
Nov 2021 – PresentClarity Digital Agency & Clarity Digital AITwo-pronged practice spanning SEO/AEO/GEO, paid media, analytics, and AI strategy — leading enterprise ecommerce and healthcare programs (Wilco Farm Store, CommonSpirit Health, Dignity Health).
Senior Digital Marketing Manager
Nov 2019 – Feb 2021MeridianLink (NYSE: MLNK)Led integrated SEO, paid media, and LinkedIn Ads for a publicly traded fintech SaaS through acquisitions and pre-IPO go-to-market.
Senior SEO & SEM Manager
Jan 2017 – Mar 20189th Wonder AgencyLed enterprise SEO and paid search for national brands including Public Storage and Microsoft.
Director of Search Marketing
Jun 2014 – Jul 2016Xivic Inc.Directed enterprise SEO and paid search for global brands including Disney and Meineke; built the company's first unified Data Studio reporting.
A quick snapshot
Digital Marketing Leader
Enterprise SEO, AEO & GEO · AI Strategy & Enablement
- 25+ years in enterprise SEO, paid media, and AI strategy
- Led search & digital for Disney, Microsoft, Public Storage, CommonSpirit Health
- M.S. Information Technology, Pepperdine · B.S. Computer Science, CSU Bakersfield
- Built branded reporting automation with PptxGenJS + Node.js for executive decks
- Speaks on generative search (AEO/GEO), AI-assisted marketing, and enterprise SEO
Complete work history, technical skills, education, and speaking engagements.
On stage
Talks on integrating SEO and SEM, AI-driven reporting, and generative engine optimization.