Al Sefati
Digital Marketing Leader — Enterprise SEO, AEO & GEO, AI Strategy & Governance, Product-Led.
25+ years scaling enterprise and growth-stage brands across search, paid media, analytics, and AI. CEO of Clarity Digital Agency, helping marketing teams navigate the post-AI search landscape.
Search veteran. AI-native operator.
Al Sefati is a search and digital marketing veteran with a Computer Science background from CSU Bakersfield and a Master's from Pepperdine University, complemented by certifications from MIT Professional Education, Google, and Coursera.
As CEO of Clarity Digital Agency, he serves as Fractional CMO for select brands and leads full-funnel organic and paid programs for clients including CommonSpirit Health, Dignity Health, Wilco Farm Store, and Assisted Living Education. He's a frequent speaker at Brighton SEO, DigiMarCon, HeroConf, Camp MIVA, and the Advanced Search Summit.
Core competencies
Enterprise search, AI enablement, and full-funnel performance — combined in one operator.
Enterprise SEO, AEO & GEO
Technical SEO, generative engine optimization for AI Overviews, ChatGPT, Perplexity & Gemini, structured data, Core Web Vitals, local SEO at scale.
AI Strategy & Governance
AI policy, risk & compliance frameworks, agentic workflow governance, model evaluation, responsible AI guardrails, and executive AI readiness.
Paid Media & Performance
Google Ads, Performance Max, LinkedIn Ads, full-funnel attribution, ROAS optimization, account structure, audience strategy.
Marketing Intelligence
GA4, Search Console, Looker Studio, BigQuery, GBP, GTM, attribution modeling, AI-assisted reporting, executive dashboards.
Marketing Leadership
GTM strategy, channel mix, budget allocation, vendor and agency management, cross-functional alignment with product, sales, and engineering.
Technical Foundation
Computer Science background bridging marketing strategy with engineering execution — translating SEO requirements into developer-ready specs.
Product Development & Management
Product management foundation from Matomy and SOLD.com — from founding-team site architecture and roadmap ownership to shipping client-facing SEO products and dashboards.
Go-To-Market Strategy & Engineering
Integrated GTM planning across SEO, paid, and LinkedIn tied to M&A and pre-IPO launches at MeridianLink — engineered channel mix, budget allocation, and launch playbooks for enterprise and growth-stage brands.
Corporate Training & Consulting
Executive workshops and team training on AI strategy, generative search (AEO/GEO), and enterprise SEO; fractional CMO advisory and go-to-market consulting for growth-stage and public companies.
Selected roles
A snapshot from 25+ years across agency, in-house SaaS, healthcare, and ecommerce.
- Nov 2021 – Present
Founder & Principal Consultant
Clarity Digital Agency & Clarity Digital AI - Nov 2019 – Feb 2021
Senior Digital Marketing Manager
MeridianLink (NYSE: MLNK) - Mar 2018 – Mar 2019
SEO & Digital Marketing Manager
SOLD.com - Jan 2017 – Mar 2018
Senior SEO & SEM Manager
9th Wonder Agency - Jun 2014 – Jul 2016
Director of Search Marketing (SEO & SEM)
Xivic Inc. - Apr 2012 – Mar 2014
SEO Expert & Product Manager
Matomy - Sep 2010 – Jan 2012
Search Marketing Manager (SEO & SEM)
Cooking.com (Target Corp. subsidiary) - Feb 2003 – Aug 2008
Web Developer to SEO Manager
Experian - Jun 2005 – Jun 2008
Cofounder & CMO
SoccerNation.com - Jan 2001 – Apr 2004
Web Developer & Technical SEO Specialist
autoX - Jan 1999 – Jan 2000
QA Automation Engineer
SSP Litronic
Connect with Al
Open to fractional CMO, advisory, speaking, and consulting engagements.
Digital Marketing Leader
Enterprise SEO, AEO & GEO · AI Strategy & Governance
- 25+ years in enterprise SEO, paid media, and AI strategy
- Led search & digital for Disney, Microsoft, Public Storage, CommonSpirit Health
- M.S. Information Technology, Pepperdine · B.S. Computer Science, CSU Bakersfield
- Built branded reporting automation with PptxGenJS + Node.js for executive decks
- Speaks on generative search (AEO/GEO), AI-assisted marketing, and enterprise SEO
Reach out for advisory, speaking, or fractional leadership opportunities.
On stage
Talks on integrating SEO and SEM, AI-driven reporting, and generative engine optimization.
What clients & peers say
Selected quotes from executives, clients, and industry peers who have worked with Al.
"Al (Sefati) is an invaluable digital marketing partner. He was able to take a brand with relatively no digital presence and quickly increase site traffic and leads utilizing his astute digital strategies in a very short period of time."
"Al is as passionate as it gets when it comes to search engine optimization and marketing. As a leader, he's firm but patient, generous, excellent at setting boundaries and expectations, and always leads by example. Al is an exemplary SEO and wonderful to work with."
"Al Sefati and his team have been exceptional partners in enhancing our online presence and driving growth at GetMyAuto.com. Their digital marketing expertise has significantly improved our search engine rankings and increased leads and sales."
"Having worked with Al on multiple projects, he's an SEO/SEM wizard. I supplied the content, Al used it to get us from buried on page six of Google to the top search result."
"Al combines expertise with sincerity which is very uncommon. When working with Al, you can always be confident in his expert recommendations and non-evasive approach. The consulting world is full of idea people; Al has the skills to propose ideas and DO them as well."
"Al has a way of cutting through the noise and getting to what actually matters, and that's not easy to find. Core Web Vitals went from failing to passing, Total Blocking Time dropped by more than 50%, and our product content is now loading 47 times earlier on the page than before."