Sefati & Company

How can you tell whether or not your digital marketing efforts are yielding success? The short answer is to check your metrics and KPIs, seeking quantifiable signs that your campaign is bearing fruit. But of course, checking metrics isn’t as easy as it might sound. A big part of that is the simple fact that […]

Our SEO consultants field a lot of questions about each day, nuts-and-bolts work of digital marketing and brand management. A lot of the most common questions are about marketing tools. Clients want to know which digital platforms and resources we recommend, and which aren’t worth the trouble. Certainly, there are a number of digital marketing […]

WHAT IS ENTERPRISE SEO?  Enterprise SEO is for larger and more established organizations. The role of enterprise SEO is to carefully review search data and trends and to provide actionable advice for all other members of the marketing and product teams—all geared toward improving search engine visibility and profitability of an organization. Enterprise SEO requires […]

This was was originally written in march 2019, but it was updated in December 2019 to predict top 6 local seo tips for 2020. 2019 was a year of local SEO, in my opinion. Google’s Bert 2.0 update, clearly gave preference to localized search results where the intent of keyword was local. Hence, due to […]

The field of search marketing (SEO and SEM) is ever-changing. What are some of the big trends marketers can expect in 2020? 3 SEO/SEM Predictions for 2020 The field of search marketing (SEO and SEM) is anything but static. It’s changing constantly, responding to Google’s algorithmic updates, new technologies, and changing search engine user behaviors. […]

Note: This post was, How to Optimize Images for SEO, was originally written in May of  2019, but it was edited to reflect the current state of SEO  for 2020 2020. Image SEO is more important than ever. Indeed, images now display prominently in one out of every three core Google searches. That makes image […]

Note: This post was originally written in 2018, but it was edited to reflect the current state of Enterprise Search in 2019 and predict trend for 2020. In 2019, we saw the big push By Google towards machine learning. We actually saw that for many of our paid search campaigns, Google’s Smart Campaigns were outperforming […]

Anyone with their finger on the pulse of SEO knows that Google’s algorithms are not set in stone. On the contrary, they’re revised and amended on a regular basis, with the intention of providing search engine users with a superior experience and easier access to relevant content. Search engine updates may be a boon to […]

The holiday season is fast approaching, and the time to implement an SEO strategy is now. The question is, what last-minute efforts can you make that will yield results? Learn more. SEO Tips for the Holidays The holiday season will be here before you know it, presenting businesses with unique opportunities to capture leads and […]

While SEO stands alone as its own distinct discipline, it’s by no means isolated from other disciplines; indeed, the implications of SEO are far-reaching. Consider these examples: Web developers have to follow SEO best-practices to ensure sites are properly indexed by Google’s algorithms. UX and design teams must create user experiences that capture organic traffic […]