Sefati & Company

We’ve all been on the receiving end of cold calls… and, for those of us with LinkedIn accounts, cold DMs. The question is, are these unsolicited messages ever an effective form of LinkedIn marketing? Are there better ways to build your LinkedIn marketing strategy? Get data and insights by reading the post below. Once upon […]

LinkedIn Marketing Solutions, also known as LinkedIn Ads, can be an excellent tool for B2B marketing and even some B2C marketing. Many B2B companies use LinkedIn Ads to get valuable leads that can help them grow their businesses. B2C companies often utilize LinkedIn and LinkedIn Ads for branding, recruiting, reaching out to a broader audience, […]

There is plenty of room for optimism about our post-COVID 19 reality, it doesn’t negate some of the fundamental changes we’ve seen in B2B marketing. In a new blog post, I’d like to share three critical components of an integrative digital marketing approach: Organic or earned media Paid media Email marketing Take a moment to […]

Many companies reach a stage where they are prepared to hire an experienced executive who can take them to the next level…and yet, until they reach that next level, they simply do not have the resources to bring a full-time executive on board. This paradoxical situation has been remedied time and time again through a […]

The following list will help you get a better understanding of what to look for when hiring a CMO in a digital world in 2021 and beyond. It specifically covers 5 very important must-have characteristics of a successful CMO in today’s rapidly changing digital world. A strong chief marketing officer (CMO) goes a long way […]

The year 2021 promises a lot of big shifts for the SEO industry, ranging from new technologies to big legal challenges. Get the lay of the land from Sefati & Co, a leading enterprise SEO agency based in Orange County, California.

2020 was a year like no other. The pandemic has altered how we live – the way we shop, the way we work, and even the way we spend quality time with our friends and family. As a result, the world of digital marketing has been irreversibly changed, with many of these changes predicted to […]

As you seek to make your online retail store more successful, it’s crucial to know the basics of e-commerce SEO. In a new blog post, we’re sharing some invaluable strategies about optimizing page speed, improving user experience, and ensuring that individual product pages deliver maximum results. To learn more, check out our latest post, and […]

For marketers to succeed, it’s imperative to create content that addresses the needs of the audience, and also bolsters key business KPIs. What does this mean, exactly? Check out this comprehensive guide to the content development process, via Sefati & Co. Content is King, Quality Content is the Emperor in 2021 Content is a must. […]

In this blog post, I will provide some SEO and digital marketing trends useful in 2021 and beyond. I have also asked other renowned industry experts about their views and key digital marketing trends for 2021. Don’t miss out on this opportunity, read this blog post in detail below on key SEO and digital marketing […]