Sefati & Company

For marketers to succeed, it’s imperative to create content that addresses the needs of the audience, and also bolsters key business KPIs. What does this mean, exactly? Check out this comprehensive guide to the content development process, via Sefati & Co. Content is King, Quality Content is the Emperor in 2021 Content is a must. […]

In this blog post, I will provide some SEO and digital marketing trends useful in 2021 and beyond. I have also asked other renowned industry experts about their views and key digital marketing trends for 2021. Don’t miss out on this opportunity, read this blog post in detail below on key SEO and digital marketing […]

For e-commerce retailers, listing products on Amazon.com is one of the most effective ways to connect with buyers. The question is, how do you set up an Amazon shop? And, what’s the best way to optimize your Amazon store in 2020? Join the tips below on how to set up your Amazon store. How to […]

The COVID-19 pandemic has changed commerce as we know it. The earlier shutdowns and in many states the limited access to businesses have impacted consumer behaviors in such that the consumers prefer shopping digitally over shopping in person. Hence many retail shops have pivoted their marketing strategies and their online marketing and offerings. And as […]

Corporate SEO is training corporate marketing teams and other stakeholders on SEO best practices. Corporate SEO is more about SEO consulting and forming corporate SEO for corporation and less about day to day SEO optimization. What is Corporate Level SEO? Search engine optimization is hardly a static discipline; on the contrary, it’s important to take […]

The COVID-19 pandemic has changed everything. By now, that’s an observation that’s been made so many times that it practically qualifies as a cliché. Even so, it can be difficult to wrap your head around the extent to which the world we now occupy isn’t the same one we inhabited even six months ago. One […]

One of the primary emphases of B2B marketing is generating leads but not all leads are created equal. In this blog post, we will be reviewing some of the main types of leads, and the best strategies for nurturing them through the sales funnel. Lead Generation is One of the Main KPIs in B2B Marketing […]

WHAT IS ENTERPRISE SEO? Enterprise SEO is a search engine optimization methodology that is used for larger and more established organizations with large websites that require a delicate and strategic approach to SEO. Role of an Enterprise SEO Agency The role of enterprise SEO is to carefully review search data and market trends and to […]

Normally, SaaS sales and marketing teams have depended on industry trade shows to network, connect, and convert. COVID-19 has thrown a wrench into all of that, but it’s still very possible to adapt and create a new, robust SaaS marketing strategy. Developing a SaaS Marketing Strategy for a COVID World While no industry has been […]

We’re here to voice a controversial opinion: Here at Sefati & Co, we’re very much against last-click attribution. We realize this is an unpopular take, especially among C-suite members who love it so much. To be clear, we understand why they love it: Last click attribution shows a direct correlation between marketing methodologies and revenues, […]