Sefati & Company

Summary: What should startups know about developing scalable marketing strategies—strategies that can actually grow with them? Start by investing in SEO, PPC, and social media ads. Augment these efforts with content marketing and email marketing, both of which can help foster relationships with your clients. Video marketing can be a powerful tool, and even press releases […]

There are a number of common misconceptions about SEO—but perhaps the most nefarious is this: The idea that SEO is all about Google, and perhaps to a lesser extent, Bing. The reality is that your brand needs to be “discoverable” on whatever platforms your audience uses. Historically, that’s meant the big search engines, and Google […]

One of the classic debates in digital marketing circles is over the merits of paid search versus SEO. Some marketers have a hobby horse, really advocating for one over the other, but the reality is that both are immensely valuable. In fact, the best approach to marketing is integration—synthesizing paid search and SEO, aligning them […]

A new effort from Google and international standards organizations will feature copyright and author information containing copyright and author metadata and it is expected to drive more traffic. As of September 2018, only the name of the creator and the credit line is shown. Copyright is expected to be added later in the year. Consider […]

The more things change, the more things stay the same. Take Sefati & Co—formerly known as Sefati Digital. The company has not only changed its name but also launched a new website, making it simpler and easier than ever before for potential clients to interact with the Sefati team. Yet for all these exciting changes, […]

Ask any entrepreneur what SEO and social media are good for and they’ll likely give you a simple answer: marketing. To be sure, these digital outreach channels are primarily helpful for expanding your company’s reach and generating more conversions. But have you ever considered that these channels can also be meaningful avenues for research? Specifically, […]

SEO and lead generation are often spoken of as if they are two sides of the same coin—yet it’s important to note the ways in which they are distinct, and to consider how each might benefit your business. Clarifying the Terms Let’s start with some basics, then. SEO is not lead generation. Lead generation is […]

Contrary to what you may have heard, SEO is not dead—but the one-size-fits-all approach probably is. This is because search engine behaviors themselves are changing, all as the advancement of machine learning and AI are making the search experience more personal. These changes enable more sophisticated search features such as voice search and visual search—all […]

If you’re seeking success in real estate, an important first step is seizing the most important online properties—the highly visible Google SERP slots that make you more easily “discovered” by local buyers and sellers. There is no magic formula or secret strategy to enhance SEO for real estate agents, but there are some tried and […]

Master The Basics of SEO It’s simply not an option for companies to ignore the important role search engines play in consumer decision-making. Before coming to any sort of purchasing decision, consumers will do online research—and if your content doesn’t appear within this research, you’ve almost surely lost that customer to your competition. Yet search […]