Sefati & Co.

Recently, one of the hot topics in marketing has been machine learning. It seems like everyone is talking about it; shareholders inquire about it, while CEOs demand their CTOs and CMOs utilize it to support their current IT infrastructure and improve their marketing campaigns. What is Machine Learning and How Does It Power Better Marketing? […]

Increasingly, the conversation about online marketing is turning toward the concept of integration—specifically, of developing an integrated marketing strategy. Certainly, every business needs its own integrated marketing strategy, but exactly what does this mean, and what makes it so indispensable? Simply put, integrated digital marketing rests in the idea of cross-channel effectiveness—that is, in the […]

Technology changes at a breakneck pace. Its persistent evolution opens many doors and supplies a number of options to business owners, advertisers, and marketers. However, it also presents some challenges. Keeping pace with changing technology can sometimes feel like a full-time job unto itself, and many businesses feel as though they’re just barely treading water. […]

Summary: It’s no secret that Google’s algorithms are always evolving. In September 2019, Google launched its latest core update, which has impacted a number of sites in the health and personal finance verticals. Sites with original content were rewarded, while sites lacking in high-quality, original content were potentially penalized. While not all details of the […]

How can you accommodate the demands of local SEO when you have multiple locations to deal with? One way is to make sure your Google My Business accounts are properly optimized. Read this post for some expert franchise SEO tips. Google My Business (GMB) Optimization Tips for Multiple Location Businesses It’s sometimes said that all […]

Search experience optimization provides a new way of viewing the online user experience… and it allows companies to more directly appeal to the end user, not just Google’s algorithms. There’s a common misconception pertaining to the search engines, and specifically how they shape our marketing. You’ve probably heard marketers discuss ways in which they can […]

Sefati & Co announces a new focus and an emphasis on providing clients with SEO audits and strategies.  What is the goal? To provide each client with the blueprint they need to achieve online breakthroughs. It’s never been more challenging for businesses to cut through the clatter and noise of the digital landscape, announcing themselves […]

Not all SEO endeavors are created equal. The characteristics of your SEO campaign can vary depending on the size and scope of your business. For large enterprises juggling multiple sites and a global presence, the demands of SEO can be especially  rigorous. That’s why larger corporations typically trust their needs to an enterprise SEO consultant… […]

Your business invests ample resources into its SEO presence—and naturally, you want to ensure that your efforts are yielding results. That’s what makes it essential to regularly consult with SEO analytics and reporting; when interpreted properly, such data can be invaluable to you in making your SEO more efficient and more effective. The problem is […]

Data plays an increasingly major role in SEO and digital marketing endeavors. Easy access to data can be a boon, helping marketers make more informed decisions, but it can also be a little bit daunting. Frankly, processing all the raw data that’s available can be a full-time job unto itself. Sefati & Co is proud […]