Sefati Consulting Group is now Sefati Digital—and a trusted ally, founded by our own Al Sefati. Sefati Digital offers a focus on integrative digital marketing, and unites such diverse channels and disciplines as SEO, PPC, Amazon marketing, and beyond. The company formally launches in March 2018, and is ready to serve clients in Irvine, Orange […]
If you’re seeking success in real estate, an important first step is seizing the most important online properties—the highly visible Google SERP slots that make you more easily “discovered” by local buyers and sellers. There is no magic formula or secret strategy to enhance SEO for real estate agents, but there are some tried and […]
Over the past few years, Sefati Consulting has proudly served business owners from Orange County and throughout the nation, providing robust services in SEO and analytics. In that time, we’ve become known as a leading name in enterprise SEO, in particular. And yet, as we continue to grow and expand our list of services—all with […]
Master The Basics of SEO It’s simply not an option for companies to ignore the important role search engines play in consumer decision-making. Before coming to any sort of purchasing decision, consumers will do online research—and if your content doesn’t appear within this research, you’ve almost surely lost that customer to your competition. Yet search […]
Real estate has always been a competitive space—and the advent of SEO has only increased that competition. Today, real estate agents and real estate firms are constantly vying to become the go-to source within their communities—authorities, thought leaders, and reliable guides to the buying and selling of properties. A big part of this includes building […]
The way we search is changing. One of the big shake-ups in recent years is the advent of voice search; thanks to voice-activated assistants like Siri, plus household devices like Apple Home and the Amazon Echo, more and more people are speaking rather than typing their search queries. In fact, many projections show voice search […]
It is quite devastating to wake up one day, type your brand keyword on a search engine and find your competitors’ websites appearing at the top of the search results. There’s nothing that search engines can do about this. Several years ago, several search engines came up with the idea of removing restrictions on competitors […]
If you are thinking of coming up with a website that doesn’t have a simple mobile user interface, then you won’t achieve your goals. In fact, you won’t achieve any of your goals! Sounds harsh, huh? The truth is everyone is using mobile now! In 2017 alone, 50% of all web traffic on search engines […]
Important Ecommerce Metrics for 2018 Without the proper marketing, your ecommerce store has little chance of connecting with customers and closing sales—but how can you tell that your marketing efforts are getting results? There are several key metrics we’d recommend as you seek to determine marketing ROI. Here are 12 of the top ones. Marketing […]
Nearly two weeks we attended 2018 Advanced Search Summit in Napa, California and it was an unforgetful event. The fact that this Search (and social) conference was held in the beautiful wine country of NAPA, the agenda, as well as networking made this event extra memorable. Lot’s of good topics were discussed, and between networking, […]