Al Sefati
From Code to Strategy | Fractional CMO, AI Strategy & Governance
30 years spanning code and the boardroom—now helping organizations win with fractional marketing leadership, AI-native strategy, and AI governance that turns adoption into competitive advantage.
The Journey
From immigrant hustle to AI-native leadership
Core Expertise
Where I go deep
Enterprise SEO
Large-scale technical SEO, enterprise architecture, crawl and rendering strategy, content and digital PR strategy, and engineering-led growth programs.
AI Native Marketing Strategy
Fractional CMO leadership that aligns SEO, AEO/GEO, paid media, and product around business outcomes—with AI as the default operating layer of the marketing org.
Online Reputation Management
Digital PR, review and brand monitoring, owned and earned media strategy, and proactive crisis response.
Digital PR
Data-driven campaigns, journalist and publisher outreach, and link-earning narratives that build authority and move organic rankings.
Product Lead
Translating customer insight into roadmaps, positioning, and launches that move revenue, not just features.
AI Governance & Executive Leadership
Policy, risk, and compliance frameworks paired with the executive leadership to drive AI adoption, accountability, and org-wide change—fast, but never out of control.
Speaking
Stages & sessions
A selection of upcoming, recent, and notable conference appearances on SEO, AEO/GEO, paid media, and AI-driven marketing.
Brighton SEO
SEO and SEM Reporting Using AI
2026 · San Diego, CA
Retail Summit
AEO and SEM Reporting Using AI
2026 · Salt Lake City, UT
DigiMarCon
AEO & SEO in a Post-AI World
2026 · Hollywood, CA
Camp MIVA
Two sessions: eCommerce SEO and AEO/GEO
2026 · United States
HeroConf
Integrating SEO and SEM
2025 · United States
Retail Summit
Roundtable workshop: AI Transformation of SEO
2025 · Boston, MA
HubSpot INBOUND
Workshop: AI Transformation of Search Engines
2025 · Boston, MA
Camp MIVA
Search Strategy for eCommerce
2025 · La Jolla, CA
Digital Summit Dallas
Roundtable: Modern SEO & SEM — Clarity Digital sponsor
2024 · Dallas, TX
Advanced Search Napa
The importance of integrating SEO and SEM from both technical and organizational perspectives
June 9–11, 2021 · Napa, CA
Featured Contributor
Al Sefati contributes content to the following online publications
Brands & Partners
Some notable companies Al has worked with
Across enterprise, agency, and product roles, Al has partnered with these organizations in various capacities — from technical SEO and AI strategy to fractional CMO leadership and product growth.
…and many more across SaaS, retail, fintech, automotive, and healthcare.
Testimonials
What people say about working with Al
Let's Talk Strategy
Whether you need fractional CMO leadership, AI and search strategy, or governance for how your organization adopts AI—let's have that conversation.
Hourly
Monthly
*Excludes media costs.
Grab a spot on my calendar
30 minutes, straight to the point. No sales pitch.
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