Sefati & Company

There is plenty of room for optimism about our post-COVID 19 reality, it doesn’t negate some of the fundamental changes we’ve seen in B2B marketing. In a new blog post, I’d like to share three critical components of an integrative digital marketing approach: Organic or earned media Paid media Email marketing Take a moment to […]

Many companies reach a stage where they are prepared to hire an experienced executive who can take them to the next level…and yet, until they reach that next level, they simply do not have the resources to bring a full-time executive on board. This paradoxical situation has been remedied time and time again through a […]

The following list will help you get a better understanding of what to look for when hiring a CMO in a digital world in 2021 and beyond. It specifically covers 5 very important must-have characteristics of a successful CMO in today’s rapidly changing digital world. A strong chief marketing officer (CMO) goes a long way […]

The year 2021 promises a lot of big shifts for the SEO industry, ranging from new technologies to big legal challenges. Get the lay of the land from Sefati & Co, a leading enterprise SEO agency based in Orange County, California.

2020 was a year like no other. The pandemic has altered how we live – the way we shop, the way we work, and even the way we spend quality time with our friends and family. As a result, the world of digital marketing has been irreversibly changed, with many of these changes predicted to […]

As you seek to make your online retail store more successful, it’s crucial to know the basics of e-commerce SEO. In a new blog post, we’re sharing some invaluable strategies about optimizing page speed, improving user experience, and ensuring that individual product pages deliver maximum results. To learn more, check out our latest post, and […]

For marketers to succeed, it’s imperative to create content that addresses the needs of the audience, and also bolsters key business KPIs. What does this mean, exactly? Check out this comprehensive guide to the content development process, via Sefati & Co. Content is King, Quality Content is the Emperor in 2021 Content is a must. […]

In this blog post, I will provide some SEO and digital marketing trends useful in 2021 and beyond. I have also asked other renowned industry experts about their views and key digital marketing trends for 2021. Don’t miss out on this opportunity, read this blog post in detail below on key SEO and digital marketing […]

For e-commerce retailers, listing products on Amazon.com is one of the most effective ways to connect with buyers. The question is, how do you set up an Amazon shop? And, what’s the best way to optimize your Amazon store in 2020? Join the tips below on how to set up your Amazon store. How to […]

The COVID-19 pandemic has changed commerce as we know it. The earlier shutdowns and in many states the limited access to businesses have impacted consumer behaviors in such that the consumers prefer shopping digitally over shopping in person. Hence many retail shops have pivoted their marketing strategies and their online marketing and offerings. And as […]