Sefati & Company

To be successful in marketing in 2019, business owners and CMOs must use all the tools at their disposal. They can’t expect to invest their entire marketing budget into Facebook ads and come away with a winning strategy, any more than you can expect email marketing alone to carry the day. Success in digital marketing […]

No matter what kind of marketing endeavor you’re planning to launch—whether it’s PPC, SEO, or a simple Web content writing campaign—knowing your keywords is essential. Keywords help guide your content creation, and they also provide users and search engine algorithms alike with a sense of what your content is about—how it needs to be classified. All […]

  Sefati & Co, a boutique digital marketing firm based in Orange County, California, has added a new entry to its increasingly-expansive list of service offerings: The company now provides its clients with media outreach and influencer marketing, products that are especially well-suited to the needs of startups looking for strategic growth. What is Influencer […]

When hiring a new member for your marketing team—from the CMO on down—it’s important to consider not only the skill sets that are necessary today but the ones most likely to be in demand tomorrow, next week, even years down the road. That’s because marketing is incredibly fluid, changing quickly and constantly; the ongoing success of your […]

As many advertisers know, the traditional advertising doesn’t do well for many businesses so many businesses are investing their hard-earned dollars into digital marketing and advertising and paid media. However, for small and medium-size businesses, Google ads may be too expensive and ineffective and Facebook’s new algorithm changes have made it harder to get relevant […]

More than ever, what people say about your business matters hence what people read about your business on the Internet matters greatly. They matter because they can actually impact your bottom line. When consumers need information to help inform their next big purchase, they are bound to use search engines like Google to find it. What they read […]

Summary: What should startups know about developing scalable marketing strategies—strategies that can actually grow with them? Start by investing in SEO, PPC, and social media ads. Augment these efforts with content marketing and email marketing, both of which can help foster relationships with your clients. Video marketing can be a powerful tool, and even press releases […]

There are a number of common misconceptions about SEO—but perhaps the most nefarious is this: The idea that SEO is all about Google, and perhaps to a lesser extent, Bing. The reality is that your brand needs to be “discoverable” on whatever platforms your audience uses. Historically, that’s meant the big search engines, and Google […]

One of the classic debates in digital marketing circles is over the merits of paid search versus SEO. Some marketers have a hobby horse, really advocating for one over the other, but the reality is that both are immensely valuable. In fact, the best approach to marketing is integration—synthesizing paid search and SEO, aligning them […]

A new effort from Google and international standards organizations will feature copyright and author information containing copyright and author metadata and it is expected to drive more traffic. As of September 2018, only the name of the creator and the credit line is shown. Copyright is expected to be added later in the year. Consider […]