Sefati & Company

The search marketing landscape is ever-changing and increasingly crowded with voices. How do you know who you can trust, and who’s just trying to sell you on something? Enter our new phase of search marketing and digital marketing articles. A new initiative that caters your content by a team of digital marketing experts, and not […]

In a new statement to the press, Sefati & Co has announced a new venture into digital transformation consulting. PRESS RELEASE: IRVINE, CALIFORNIA, MAY 13, 2020— Sefati & Company, an enterprise digital marketing firm, has announced a new service, aimed at assisting other marketing and advertising agencies. In this new capacity, Sefati & Co will […]

Article Summary: The global coronavirus pandemic will change many things about our world, and that includes the way we think about marketing. Already there is evidence to suggest that marketing and business leaders are abandoning traditional marketing platforms and doubling down their investment in digital marketing and SEO. There will be a number of changes […]

When it comes to marketing your business, one of the first considerations should be the audience to which you’re pitching your products and services. When you’re marketing specifically to other businesses, that changes the equation significantly from when you’re reaching out to the end consumer. This kind of marketing from one business to another is […]

How can you tell whether or not your digital marketing efforts are yielding success? The short answer is to check your metrics and KPIs, seeking quantifiable signs that your campaign is bearing fruit. But of course, checking metrics isn’t as easy as it might sound. A big part of that is the simple fact that […]

Our SEO consultants field a lot of questions about each day, nuts-and-bolts work of digital marketing and brand management. A lot of the most common questions are about marketing tools. Clients want to know which digital platforms and resources we recommend, and which aren’t worth the trouble. Certainly, there are a number of digital marketing […]

WHAT IS ENTERPRISE SEO?  Enterprise SEO is for larger and more established organizations. The role of enterprise SEO is to carefully review search data and trends and to provide actionable advice for all other members of the marketing and product teams—all geared toward improving search engine visibility and profitability of an organization. Enterprise SEO requires […]

This was was originally written in march 2019, but it was updated in December 2019 to predict top 6 local seo tips for 2020. 2019 was a year of local SEO, in my opinion. Google’s Bert 2.0 update, clearly gave preference to localized search results where the intent of keyword was local. Hence, due to […]

The field of search marketing (SEO and SEM) is ever-changing. What are some of the big trends marketers can expect in 2020? 3 SEO/SEM Predictions for 2020 The field of search marketing (SEO and SEM) is anything but static. It’s changing constantly, responding to Google’s algorithmic updates, new technologies, and changing search engine user behaviors. […]

Note: This post was, How to Optimize Images for SEO, was originally written in May of  2019, but it was edited to reflect the current state of SEO  for 2020 2020. Image SEO is more important than ever. Indeed, images now display prominently in one out of every three core Google searches. That makes image […]