Sefati & Company

Note: This post was originally written in 2018, but it was edited to reflect the current state of Enterprise Search in 2019 and predict trend for 2020. In 2019, we saw the big push By Google towards machine learning. We actually saw that for many of our paid search campaigns, Google’s Smart Campaigns were outperforming […]

Anyone with their finger on the pulse of SEO knows that Google’s algorithms are not set in stone. On the contrary, they’re revised and amended on a regular basis, with the intention of providing search engine users with a superior experience and easier access to relevant content. Search engine updates may be a boon to […]

The holiday season is fast approaching, and the time to implement an SEO strategy is now. The question is, what last-minute efforts can you make that will yield results? Learn more. SEO Tips for the Holidays The holiday season will be here before you know it, presenting businesses with unique opportunities to capture leads and […]

While SEO stands alone as its own distinct discipline, it’s by no means isolated from other disciplines; indeed, the implications of SEO are far-reaching. Consider these examples: Web developers have to follow SEO best-practices to ensure sites are properly indexed by Google’s algorithms. UX and design teams must create user experiences that capture organic traffic […]

Recently, one of the hot topics in marketing has been machine learning. It seems like everyone is talking about it; shareholders inquire about it, while CEOs demand their CTOs and CMOs utilize it to support their current IT infrastructure and improve their marketing campaigns. What is Machine Learning and How Does It Power Better Marketing? […]

Increasingly, the conversation about online marketing is turning toward the concept of integration—specifically, of developing an integrated marketing strategy. Certainly, every business needs its own integrated marketing strategy, but exactly what does this mean, and what makes it so indispensable? Simply put, integrated digital marketing rests in the idea of cross-channel effectiveness—that is, in the […]

Technology changes at a breakneck pace. Its persistent evolution opens many doors and supplies a number of options to business owners, advertisers, and marketers. However, it also presents some challenges. Keeping pace with changing technology can sometimes feel like a full-time job unto itself, and many businesses feel as though they’re just barely treading water. […]

Summary: It’s no secret that Google’s algorithms are always evolving. In September 2019, Google launched its latest core update, which has impacted a number of sites in the health and personal finance verticals. Sites with original content were rewarded, while sites lacking in high-quality, original content were potentially penalized. While not all details of the […]

How can you accommodate the demands of local SEO when you have multiple locations to deal with? One way is to make sure your Google My Business accounts are properly optimized. Read this post for some expert franchise SEO tips. Google My Business (GMB) Optimization Tips for Multiple Location Businesses It’s sometimes said that all […]

Search experience optimization provides a new way of viewing the online user experience… and it allows companies to more directly appeal to the end user, not just Google’s algorithms. There’s a common misconception pertaining to the search engines, and specifically how they shape our marketing. You’ve probably heard marketers discuss ways in which they can […]