Ask any entrepreneur what SEO and social media are good for and they’ll likely give you a simple answer: marketing. To be sure, these digital outreach channels are primarily helpful for expanding your company’s reach and generating more conversions. But have you ever considered that these channels can also be meaningful avenues for research? Specifically, […]
SEO and lead generation are often spoken of as if they are two sides of the same coin—yet it’s important to note the ways in which they are distinct, and to consider how each might benefit your business. Clarifying the Terms Let’s start with some basics, then. SEO is not lead generation. Lead generation is […]
Contrary to what you may have heard, SEO is not dead—but the one-size-fits-all approach probably is. This is because search engine behaviors themselves are changing, all as the advancement of machine learning and AI are making the search experience more personal. These changes enable more sophisticated search features such as voice search and visual search—all […]
If you’re seeking success in real estate, an important first step is seizing the most important online properties—the highly visible Google SERP slots that make you more easily “discovered” by local buyers and sellers. There is no magic formula or secret strategy to enhance SEO for real estate agents, but there are some tried and […]
Over the past few years, Sefati Consulting has proudly served business owners from Orange County and throughout the nation, providing robust services in SEO and analytics. In that time, we’ve become known as a leading name in enterprise SEO, in particular. And yet, as we continue to grow and expand our list of services—all with […]
Master The Basics of SEO It’s simply not an option for companies to ignore the important role search engines play in consumer decision-making. Before coming to any sort of purchasing decision, consumers will do online research—and if your content doesn’t appear within this research, you’ve almost surely lost that customer to your competition. Yet search […]
Real estate has always been a competitive space—and the advent of SEO has only increased that competition. Today, real estate agents and real estate firms are constantly vying to become the go-to source within their communities—authorities, thought leaders, and reliable guides to the buying and selling of properties. A big part of this includes building […]
The way we search is changing. One of the big shake-ups in recent years is the advent of voice search; thanks to voice-activated assistants like Siri, plus household devices like Apple Home and the Amazon Echo, more and more people are speaking rather than typing their search queries. In fact, many projections show voice search […]
It is quite devastating to wake up one day, type your brand keyword on a search engine and find your competitors’ websites appearing at the top of the search results. There’s nothing that search engines can do about this. Several years ago, several search engines came up with the idea of removing restrictions on competitors […]
If you are thinking of coming up with a website that doesn’t have a simple mobile user interface, then you won’t achieve your goals. In fact, you won’t achieve any of your goals! Sounds harsh, huh? The truth is everyone is using mobile now! In 2017 alone, 50% of all web traffic on search engines […]