Sefati & Co.

Is it too early to predict the predominant SEO trends of 2022? I’ve worked in SEO for almost 15 years and spent a lot of time contemplating the direction Google is headed. As such, I don’t think it’s too early to make a few high-level predictions. Here are three things I feel confident saying about […]

Marketers have different opinions and feelings about micro-influencers. Some marketers work with them to promote their brand and products, while others have reservations. If you are among those marketers who have such reservations, this blog post may help change your mind about micro-influencers by describing the benefits of working with them.  Who are micro-influencers? While […]

A few weeks ago, we conducted a poll on LinkedIn to hear what the marketing community thought of the recently released Google Analytics 4. 104 marketers from various companies and agencies participated in the poll:  The results showed that most people didn’t love this new update, with only 15% saying they liked it and 39% […]

Eventually, every business reaches the point where it needs dedicated SEO support, ensuring a high level of visibility among targeted search engine users. This presents CEOs and business owners with a basic decision: Is it more logical to hire an inhouse SEO expert, or to outsource to an external SEO agency? This is a question […]

We’ve all been on the receiving end of cold calls… and, for those of us with LinkedIn accounts, cold DMs. The question is, are these unsolicited messages ever an effective form of LinkedIn marketing? Are there better ways to build your LinkedIn marketing strategy? Get data and insights by reading the post below. Once upon […]

LinkedIn Marketing Solutions, also known as LinkedIn Ads, can be an excellent tool for B2B marketing and even some B2C marketing. Many B2B companies use LinkedIn Ads to get valuable leads that can help them grow their businesses. B2C companies often utilize LinkedIn and LinkedIn Ads for branding, recruiting, reaching out to a broader audience, […]

There is plenty of room for optimism about our post-COVID 19 reality, it doesn’t negate some of the fundamental changes we’ve seen in B2B marketing. In a new blog post, I’d like to share three critical components of an integrative digital marketing approach: Organic or earned media Paid media Email marketing Take a moment to […]

Many companies reach a stage where they are prepared to hire an experienced executive who can take them to the next level…and yet, until they reach that next level, they simply do not have the resources to bring a full-time executive on board. This paradoxical situation has been remedied time and time again through a […]

The following list will help you get a better understanding of what to look for when hiring a CMO in a digital world in 2021 and beyond. It specifically covers 5 very important must-have characteristics of a successful CMO in today’s rapidly changing digital world. A strong chief marketing officer (CMO) goes a long way […]

The year 2021 promises a lot of big shifts for the SEO industry, ranging from new technologies to big legal challenges. Get the lay of the land from Sefati & Co, a leading enterprise SEO agency based in Orange County, California.