Sefati & Co.

Summary: It’s no secret that Google’s algorithms are always evolving. In September 2019, Google launched its latest core update, which has impacted a number of sites in the health and personal finance verticals. Sites with original content were rewarded, while sites lacking in high-quality, original content were potentially penalized. While not all details of the […]

How can you accommodate the demands of local SEO when you have multiple locations to deal with? One way is to make sure your Google My Business accounts are properly optimized. Read this post for some expert franchise SEO tips. Google My Business (GMB) Optimization Tips for Multiple Location Businesses It’s sometimes said that all […]

Search experience optimization provides a new way of viewing the online user experience… and it allows companies to more directly appeal to the end user, not just Google’s algorithms. There’s a common misconception pertaining to the search engines, and specifically how they shape our marketing. You’ve probably heard marketers discuss ways in which they can […]

Sefati & Co announces a new focus and an emphasis on providing clients with SEO audits and strategies.  What is the goal? To provide each client with the blueprint they need to achieve online breakthroughs. It’s never been more challenging for businesses to cut through the clatter and noise of the digital landscape, announcing themselves […]

Not all SEO endeavors are created equal. The characteristics of your SEO campaign can vary depending on the size and scope of your business. For large enterprises juggling multiple sites and a global presence, the demands of SEO can be especially  rigorous. That’s why larger corporations typically trust their needs to an enterprise SEO consultant… […]

Your business invests ample resources into its SEO presence—and naturally, you want to ensure that your efforts are yielding results. That’s what makes it essential to regularly consult with SEO analytics and reporting; when interpreted properly, such data can be invaluable to you in making your SEO more efficient and more effective. The problem is […]

Data plays an increasingly major role in SEO and digital marketing endeavors. Easy access to data can be a boon, helping marketers make more informed decisions, but it can also be a little bit daunting. Frankly, processing all the raw data that’s available can be a full-time job unto itself. Sefati & Co is proud […]

Every company benefits from an investment in search engine optimization (SEO), which affords greater visibility among local search engine users, enhances brand reputation, and can facilitate more conversions. With that said, SEO best practices aren’t necessarily uniform; different companies face varying needs. For example, larger companies require full-scale enterprise SEO services to help accommodate their […]

Many search engine users assume that Google is a fairly static entity—that the search algorithms seldom fluctuate or change. Experienced SEOs know that nothing could be further from the truth. Actually, Google’s engineers roll out updates to the search algorithms quite often. Some of those updates are so minor they hardly warrant mentioning. Others are […]

Search engine optimization is often discussed in terms of its cost, but it may be more valuable to think of it in terms of an investment. Yes, a good SEO campaign required a real investment of time and resources on the front end– but the benefits it can yield for your business are potentially manifold. […]