Sefati & Co.

Every company benefits from an investment in search engine optimization (SEO), which affords greater visibility among local search engine users, enhances brand reputation, and can facilitate more conversions. With that said, SEO best practices aren’t necessarily uniform; different companies face varying needs. For example, larger companies require full-scale enterprise SEO services to help accommodate their […]

Many search engine users assume that Google is a fairly static entity—that the search algorithms seldom fluctuate or change. Experienced SEOs know that nothing could be further from the truth. Actually, Google’s engineers roll out updates to the search algorithms quite often. Some of those updates are so minor they hardly warrant mentioning. Others are […]

Search engine optimization is often discussed in terms of its cost, but it may be more valuable to think of it in terms of an investment. Yes, a good SEO campaign required a real investment of time and resources on the front end– but the benefits it can yield for your business are potentially manifold. […]

Image SEO is more important than ever. Indeed, images now display prominently in one out of every three core Google searches. That makes image optimization an urgent matter, but where does one even begin? Some key considerations include: Image name Image Alt Tag Image Title Tag Image size Image placement What is Image Optimization in SEO […]

According to Google, RankBrain and Neural Matching are both core algorithmic concerns. What this means is that they have a major impact on SEO. To understand what these concepts entail and what they mean for your optimization efforts, check out the latest blog from Sefati & Co. (Read More).

It’s more important than ever to think locally with your SEO. The question is, what can your business do to become more discoverable by locals? Some tips from Sefati & Co: Create hyper-localized content. Optimize for voice search. Don’t forget on-page SEO elements. Think beyond Google. Gather user-generated content. Use Google Posts. Search engine optimization […]

Revised: 3/13/2019 To be successful in marketing in 2019, business owners and CMOs must use all the tools at their disposal. They can’t expect to invest their entire marketing budget into Facebook ads and come away with a winning strategy, any more than you can expect email marketing alone to carry the day. Success in […]

WHAT IS ENTERPRISE SEO?  Enterprise SEO is for larger and more established enterprises. The role of enterprise SEO is to carefully review search data and trends and to provide actionable advice for all other members of the marketing and product teams—all geared toward improving search engine visibility and profitability of an organization. Enterprise SEO requires […]

Digital marketing is constantly changing—and at Sefati & Co, we’re committed to evolving and adapting in kind. That’s why we’re diligent about attending area conferences and meet-ups where we can learn about all the latest search innovations. To that end, we were happy to attend this year’s Local Search Association convention (#LSA19), held at the […]

Digital marketing can help companies meet many different objectives and goals—and one of the most significant benefits it can offer is lead generation. With the right strategy, your business can use its marketing collateral to develop a list of hot leads, furnishing your sales team with some prime opportunities. And yet, effective lead gen is […]