Sefati & Company

Looking to improve quality of your website and search traffic in 2019? Then you need to start with a comprehensive SEO audit that covers the most popular 2019 SEO factors. The Power of an SEO Audit Without a firm foundation in SEO, your website might as well be invisible. Fortunately, there are ways to determine […]

As an elite and hybrid SEO and digital marketing firm in Orange County, we never take too much business or clients we can’t handle. But great news, our team is expanding and we are now taking new clients. Given our positive reputation and the fact that we care so much about quality over quantity, we […]

For years, the Super Bowl has been something of a Holy Grail for advertisers. Routinely the most-watched televised event of any given year, football’s big night is also an invaluable opportunity for brands to reach a mass audience. Of course, you may not have the advertising budget necessary to land a Super Bowl spot—but that […]

In 2018, we saw two important digital marketing trends that we believe will continue to gain in significance Mobile: Consumers are making more purchases on their mobile devices. Video: Consumers across the Web are favoring video content over other formats. More specifically, trends show that e-commerce will be increasingly driven by mobile commerce, which is expected […]

To be successful in marketing in 2019, business owners and CMOs must use all the tools at their disposal. They can’t expect to invest their entire marketing budget into Facebook ads and come away with a winning strategy, any more than you can expect email marketing alone to carry the day. Success in digital marketing […]

No matter what kind of marketing endeavor you’re planning to launch—whether it’s PPC, SEO, or a simple Web content writing campaign—knowing your keywords is essential. Keywords help guide your content creation, and they also provide users and search engine algorithms alike with a sense of what your content is about—how it needs to be classified. All […]

  Sefati & Co, a boutique digital marketing firm based in Orange County, California, has added a new entry to its increasingly-expansive list of service offerings: The company now provides its clients with media outreach and influencer marketing, products that are especially well-suited to the needs of startups looking for strategic growth. What is Influencer […]

When hiring a new member for your marketing team—from the CMO on down—it’s important to consider not only the skill sets that are necessary today but the ones most likely to be in demand tomorrow, next week, even years down the road. That’s because marketing is incredibly fluid, changing quickly and constantly; the ongoing success of your […]

As many advertisers know, the traditional advertising doesn’t do well for many businesses so many businesses are investing their hard-earned dollars into digital marketing and advertising and paid media. However, for small and medium-size businesses, Google ads may be too expensive and ineffective and Facebook’s new algorithm changes have made it harder to get relevant […]

More than ever, what people say about your business matters hence what people read about your business on the Internet matters greatly. They matter because they can actually impact your bottom line. When consumers need information to help inform their next big purchase, they are bound to use search engines like Google to find it. What they read […]