Sefati & Company

Corporate SEO is training corporate marketing teams and other stakeholders on SEO best practices. Corporate SEO is more about SEO consulting and forming corporate SEO for corporation and less about day to day SEO optimization. What is Corporate Level SEO? Search engine optimization is hardly a static discipline; on the contrary, it’s important to take […]

The COVID-19 pandemic has changed everything. By now, that’s an observation that’s been made so many times that it practically qualifies as a cliché. Even so, it can be difficult to wrap your head around the extent to which the world we now occupy isn’t the same one we inhabited even six months ago. One […]

One of the primary emphases of B2B marketing is generating leads but not all leads are created equal. In this blog post, we will be reviewing some of the main types of leads, and the best strategies for nurturing them through the sales funnel. Lead Generation is One of the Main KPIs in B2B Marketing […]

WHAT IS ENTERPRISE SEO? Enterprise SEO is a search engine optimization methodology that is used for larger and more established organizations with large websites that require a delicate and strategic approach to SEO. Role of an Enterprise SEO Agency The role of enterprise SEO is to carefully review search data and market trends and to […]

Normally, SaaS sales and marketing teams have depended on industry trade shows to network, connect, and convert. COVID-19 has thrown a wrench into all of that, but it’s still very possible to adapt and create a new, robust SaaS marketing strategy. Developing a SaaS Marketing Strategy for a COVID World While no industry has been […]

We’re here to voice a controversial opinion: Here at Sefati & Co, we’re very much against last-click attribution. We realize this is an unpopular take, especially among C-suite members who love it so much. To be clear, we understand why they love it: Last click attribution shows a direct correlation between marketing methodologies and revenues, […]

It’s never been more critical for small, community banks and credit unions to expand their digital footprint and step up their new customer/member acquisition. Digital marketing is essential here. In this post, we provide a few tips for effective online outreach in the COVID-19 era. Tips include: Ensure a mobile-friendly website Fill the site with […]

What is conversational Marketing Conversational marketing is new form of marketing that provides a way for businesses to facilitate meaningful connections and authentic experiences among their customers and leads. How can companies enact conversational marketing? Over the past several years, there has been a decisive shift in what customers want from businesses and brands. No […]

Summary: What’s in your digital marketing toolbox? Assemble the perfect suite of software solutions with these 10 recommendations from Sefati & Company. Start with these free tools: Google Search Console, a set of performance management features straight from the world’s biggest search engine. Google Analytics, helping you accrue all the essential info about your site. […]

The search marketing landscape is ever-changing and increasingly crowded with voices. How do you know who you can trust, and who’s just trying to sell you on something? Enter our new phase of search marketing and digital marketing articles. A new initiative that caters your content by a team of digital marketing experts, and not […]