10 Tools for Every Digital Marketer’s Toolbox


What’s in your digital marketing toolbox? Assemble the perfect suite of software solutions with these 10 recommendations from Sefati & Company.

Start with these free tools:

  • Google Search Console, a set of performance management features straight from the world’s biggest search engine.
  • Google Analytics, helping you accrue all the essential info about your site.
  • Bing Webmaster Tools, which is even more robust than Google Search Console.
  • Screaming Frog, a highly recommended website crawler.
  • HubSpot, which offers limited, free CRM options for small businesses.
  • WordPress, the best CMS tool in the world.

Then, consider some paid tools:

  • SEMRush, which offers an advanced lineup of SEO and social media management tools.
  • CallRail, great for call and text tracking.
  • Instapaper and Ads Unbounce landing page builders, allowing you to build landing pages on the fly.

Find out more info in this post:

10 Tools for Every Digital Marketer’s Toolbox
10 Tools for Every Digital Marketer’s Toolbox

10 Digital Marketing Tools for Every Marketer’s Toolbox

Here at Search Marketing Post, our aim is to provide you with in-depth insights and useful information about the world of digital outreach. We’ll be the first to admit, however, that knowledge only carries you so far. To put these insights into practice, it’s necessary to have the right set of tools.

Yet, with so many digital marketing tools out there, it can be hard to know which ones are truly worth your time and money. So today, we want to make a simple, straightforward offering: 10 tools that our digital marketing experts actually use on a pretty regular basis and consider to be essential.

None of these are paid plugs… just honest recommendations from our team to you. And, for your convenience, we’ll categorize them by free tools and paid tools.

Essential Tools for Digital Marketers – FREE

To begin with, here are some of our top free tools and resources.

Google Search Console

Everyone who owns a website or does SEO work should be familiar with the Google Search Console, which is essentially the suite of tools that Google makes available for measuring your website’s traffic and optimizing its performance. Absolutely essential.

Google Analytics

It has often been said that doing SEO (or really any kind of marketing) without analytics is like flying blind. It’s critical to know how people are searching for information that might lead them to your website; how engaged they are with your content; which channels are driving traffic your way, and which are coming up short. Google Analytics provides you with all that information and more. It’s the top analytics program in the world; again, it’s completely free and utterly essential.

Bing Webmaster Tools

Here’s the thing about Bing Webmaster Tools: Many marketers believe that Google is the be-all and end-all and that anything that’s Bing-specific simply isn’t worth the trouble. First of all, that’s just not true; many people use Bing! And more to the point, this is a really robust platform. It’s similar to the Google Search Console but actually offers more reporting features and superior keyword insights. Don’t neglect it just because it has the word Bing in its title!

Screaming Frog

Screaming Frog is our favorite website crawler. It scans your entire site for any issues, such as broken links or images, and also makes recommendations for SEO improvements. Note that the free crawler lets you scan up to 500 pages; beyond that, you’ll need to spring for the paid version. But either way, it’s well worth it. Screaming Frog makes it really easy to diagnose the strength of your site.


This is another one for the free-but-limited category; for small businesses, HubSpot offers a range of useful CRM options. Once you scale up to a certain point, you may need to purchase the paid iteration. The basic version of HubSpot offers a number of valuable tools for facilitating relationships with customers and website visitors, including lead tracking, contact insights, and more.


Content is crucial for any SEO or search marketing operation, and WordPress is our vote for the best content management system (CMS) in the world. Whether you need robust blogging or simply want to make sure your website has high-quality content, WordPress has you covered. Most hosting services have free WordPress integration. If you want one of the fancy, professional templates, most are available for reasonable prices.

Essential Tools for Digital Marketers – PAID

Those are our picks for free digital marketing tools. In this next category, we have a few recommendations for products you’ll need to pay for… though we’ll stress that are all affordable, and in our estimation well worth it.


Advanced SEO and SEM Tool, SEMRush

SEMRush offers a complete SEO, SEM, and content marketing toolkit, complete with social media and other digital marketing features. (And more features are being added all the time.) It’s our experience that many agencies and many of our most respected marketing experts use SEMRush. Give it a go and you’ll find out why!


We recommend that marketing companies have a platform for tracking calls and texts, allowing them to follow up with leads and also to get a better sense of which channels are bringing in the most customers. CallRail is the best platform of its kind, and it’s one we are happy to recommend.

Instapage and Unbounce Landing Page Builders

Finally, here are two companies that both make it easy for you to build landing pages on the fly. We use and recommend both InstaPage and Unbounce.

Your Essential Marketing Tools

If we could fill the proverbial marketing toolbox with 10 products or platforms, these are the ones we’d choose. But now, we want to hear from you. Let us know which tools you consider to be essential in the practice of digital marketing. And if you have any additional questions about this topic, don’t hesitate to reach out.

Author: Al Sefati

Al Sefati is an enterprise SEO and search marketing expert and the founder of Sefati & Company. Al works with marketing agencies and enterprise level clients and he is in charge of forming and monitoring their SEO and SEM strategies. Al blogs often about latest SEO, SEM and digital marketing trends and tactics.