A Robust e-Commerce Strategy Should Encompass Paid Search & SEO

A Robust e-Commerce Strategy Should Encompass Paid Search & SEO

One of the classic debates in digital marketing circles is over the merits of paid search versus SEO. Some marketers have a hobby horse, really advocating for one over the other, but the reality is that both are immensely valuable. In fact, the best approach to marketing is integration—synthesizing paid search and SEO, aligning them […]