Every company benefits from an investment in search engine optimization (SEO), which affords greater visibility among local search engine users, enhances brand reputation, and can facilitate more conversions. With that said, SEO best practices
aren’t necessarily uniform; different companies face varying needs. For example, larger companies require full-scale enterprise SEO services to help accommodate their sheer complexity.
But what is enterprise SEO? Essentially, it’s a data-driven approach to SEO that’s specialized toward big and established companies. These companies have more name recognition and more marketing data available to them than small startups, and when leveraged properly, that data can allow for a more finely-honed SEO approach.
As you consider your business and its enterprise SEO needs, here are a few factors to keep in mind.
Here are 5 Things to Know About Enterprise SEO
1) Enterprise SEO is a marathon, not a sprint.
The first thing to understand is that you’re unlikely to see major results overnight– and in fact, it may take some time to even get your enterprise SEO campaign off the ground. That has everything to do with the scope and complexity of these campaigns. Because enterprise SEO involves many moving pieces and the constant review of data, it tends to unfold slowly and methodically.
2) You need good communication skills.
There’s simply no way that anyone person can handle a robust enterprise SEO campaign. You’ll likely need several internal teams– technical SEO experts but also content creators, branding experts, and so forth. Ensuring consistent and constructive communication between these teams is pivotal for staying on-point and on-message. In fact, this communication is every bit as important as technical SEO.
3) There’s no generic SEO checklist for Enterprise SEO.
Every website is unique and comes with its own criteria for effective SEO. As such, what works for your competition may not work for you. And, if you have multiple sites within your corporation, what works for one may fall flat for others. It’s important to be flexible and to let the data guide you rather than looking for the formula, blueprint, or checklist.
4) Once you scale your enterprise SEO activity, that’s where the fun starts.
Once you get your enterprise SEO machinery up and running, that’s when you get to start using test-and-learn methods to see what works and what doesn’t and to really make those important adjustments to your methods. This spirit of experimentation, discovery, and continuous improvement can really be a lot of fun!
5) Enterprise SEO is not just about traffic.
When it comes to evaluating the success of your enterprise SEO efforts, having the right metrics is key. All too often, companies look for traffic and SERP visibility as the sole indicators of an effective campaign. These metrics matter but so do sales and revenue growth. Make sure you tie your SEO efforts to these metrics to get the full picture of how you’re doing.
Take the Next Step Forward with Enterprise SEO
As you can tell, there’s a lot to think about as you wade into enterprise SEO—and if this is your first time considering the field, it may be a little overwhelming. Again, you’re not expected to manage all of this on your own. Instead, we recommend partnering with a seasoned enterprise SEO firm that can help you take a data-driven, strategic approach.
Sefati & Co has years of experience representing large-scale companies on the Web, helping them achieve results across all key metrics through the implementation of robust, enterprise-grade SEO. Find out more about enterprise SEO by reaching out to our team of consultant today.