For years, the Super Bowl has been something of a Holy Grail for advertisers. Routinely the most-watched televised event of any given year, football’s big night is also an invaluable opportunity for brands to reach a mass audience.
Of course, you may not have the advertising budget necessary to land a Super Bowl spot—but that doesn’t mean you can’t use this sporting event to your advantage! Here are five simple and affordable ways you can piggyback off the Super Bowl to drive more traffic to your website.
Using the Super Bowl to Drive Website Traffic
1. Hold a Super Bowl event—and then share the details.
If your company is doing anything special for the Super Bowl—even something as simple as a low-key party or a one-weekend-only promotion—use social media and your company blog to share the details.
2. Create dated, localized content
Commemorate this particular Super Bowl—not just the concept of the Super Bowl in general. For example, Sefati & Co is located in Irvine, California, which means we’re especially excited this year to see the LA Rams in the big game. That’s something we’ve really been enthused about on our social channels.
3. Blog about how the Super Bowl impacts your company or industry
For example, at Sefati & Co, some of our clients want to double up on their ad spend over the Super Bowl weekend while others actually want to scale back their advertising. If the big game impacts your business in any way, that might make for interesting blog fodder.
4. Run a Super Bowl promotion
This one’s a gimme: If you have either a retail or e-commerce business, develop and promote a special deal or discount that’s Super Bowl-themed.
5. Jump on the post-game bandwagon
Once the game is over, use social media to enter the conversation about which ads you liked the best, which commercials made you laugh the hardest or tear up the most, etc.
The bottom line: The Super Bowl is an invaluable opportunity to generate interest and send traffic to your website. Don’t let this opportunity pass you by!
At Sefati & Co, we’d love to talk with you about your ideas for using the big game to your advantage, or simply to help you implement a solid digital outreach campaign. Contact our team today and let’s talk!