If you are thinking of coming up with a website that doesn’t have a simple mobile user interface, then you won’t achieve your goals.
In fact, you won’t achieve any of your goals!
Sounds harsh, huh?
The truth is everyone is using mobile now!
In 2017 alone, 50% of all web traffic on search engines originated from mobile.
In recent years, mobile SEO has grown to an extent that you cannot ignore it. Almost all websites are coming up with integrated mobile apps that are easy-to-use. But you don’t have to start here if you have inadequate funds. You can always tweak your website to suit mobile users.
Here are some easy steps you can follow to make your website mobile-friendly.
Design For Mobile
Every month, over 60% of searches on Google worldwide are from mobile. This is because of two main reasons. One, the majority of the people own mobile phone. Second, you can do your Google search on the go with mobile.
So, if you own a website, your main objective would be to design a website for both desktop and mobile use. Start with the UX design (the user interface). Keep in mind, the majority of your visitors might not be fully acquainted with tech, and thus, keep it simple.
Next, ensure you use a responsive design. A responsive design is a design of a website that is fluid enough to work on nearly all devices. This would mean you tweak some settings on your website and ensure it has faster load time, flexible tests and fluid site grid (rather than static dimensions).
AMP up Your Page Loading Speed
Once you are through with the design, start focusing on the load time. According to Google’s mobile page study, there’s a direct link between load time and the bounce rate. This means slow loading pages tend to increase the bounce rate (the number of potential visitors on your website).
If you want to fix this, start tweaking your main pages. For starters, compress all your images. This helps improve the loading time. Second, conduct an audit using open source apps to determine other relevant, high performing pages.
Once you’re through with that, think about AMP-lifying your website. This is using Accelerated Mobile Pages to allow your pages to render almost instantly. Besides, as from July 2018, Google is planning to use page speed as a ranking factor for mobile searches.
Utilize Top to Bottom Approach
Sometimes, the steps that I have shown you might not line up with what you wanted. But you still want to venture into mobile SEO. This is when you utilize “the top to bottom” approach.
That means thinking about the consequences of each decision you make. For example, rather than working on AMP-lifying your website, you can provide high-quality content instead.
Surprisingly, you might find your website ranking on the first page of Google. That is because there are several factors that affect mobile SEO.
Think About the UX Design
UX design (User experience design) is simply the design of your website. As we said earlier, most of the visitors on your website are not tech gurus. So, focusing on coming up with an easy-to-navigate UX design is inevitable.
Besides, a good UX design will also increase your revenue. In fact, when going to purchase a product online, don’t you pay close attention to the UX design? If the design is poorly done, then you get scared of buying from that website even though it might be legit.
Also, websites with good UX design are easy-to-use. Thus, your visitors do not have a hard time going through every page on your website. In the long run, your customer retention rate will be higher than before.
Consult with Developers
Because you know some basic programming does not mean you can do it all by yourself. You need to find a team. People to work with you who can help you out. But in case this becomes an expensive affair, consult with some developers on the design.
Avoid Using Flash
Many developers have deceived that flash is still an amazing feature on a website.
Well, it’s not!
It will ruin your business. This is because fewer browsers, both on mobile and PC, support flash.
In fact, websites that have integrated flash show a massive decline in the number of monthly visitors. Besides, flash is massively inaccessible. Also, there are certain features, common to most browsers, that flash does not support.
First, you cannot scale on flash websites. So, if the fonts are tiny, you have no other choice but to struggle to read. Second, you cannot bookmark content. Third, flash websites don’t open on mobile.
So really flash is a large relic of the previous internet era that has to be done with.Use Schema Markups
Have you ever searched for something on search engines and got very weird results?
Well, that’s because the website isn’t using Schema markup. A code that helps search engines understand more information about a specific website. In fact, many valuable websites are losing out because of failing to use schema markups.
If you are thinking of mobile optimization, this is your chance.
But how does schema markup benefit you?
Well, once markups are integrated into your website, your visitors will get to see a couple of things before clicking on the website. The provided image, rating information and a brief information of what is being displayed.
Second, schema markups improve SEO ranking. They help search engine crawlers to understand your content providing you with a better position in the results page.Keep Monitoring Website Traffic and Performance
Although monitoring should be done every once in a while, it is most productive when everything is in place. Monitoring involves checking out the performance of every page on your website. This means you might need to tweak on settings to improve the performance of every page on your site. Either a Google’s search console or a third party will get the job done.
Need to hire a technical SEO consulting firm to improve your mobile SEO? Look no further, contact us today.