Structuring Your Enterprise SEO Team

Structuring Your Enterprise SEO Team

While SEO stands alone as its own distinct discipline, it’s by no means isolated from other disciplines; indeed, the implications of SEO are far-reaching. Consider these examples: Web developers have to follow SEO best-practices to ensure sites are properly indexed by Google’s algorithms. UX and design teams must create user experiences that capture organic traffic […]

What is Integrated Digital Marketing?

What is Integrated Digital Marketing?

Increasingly, the conversation about online marketing is turning toward the concept of integration—specifically, of developing an integrated marketing strategy. Certainly, every business needs its own integrated marketing strategy, but exactly what does this mean, and what makes it so indispensable? Simply put, integrated digital marketing rests in the idea of cross-channel effectiveness—that is, in the […]

Sefati & Co Adds Digital Transformation Consulting Services for Marketing Agencies

Sefati & Co Adds Digital Transformation Consulting Services for Marketing Agencies

Technology changes at a breakneck pace. Its persistent evolution opens many doors and supplies a number of options to business owners, advertisers, and marketers. However, it also presents some challenges. Keeping pace with changing technology can sometimes feel like a full-time job unto itself, and many businesses feel as though they’re just barely treading water. […]

Google Core Algorithm Update September 2019: Winners, Losers

Google Core Algorithm Update September 2019: Winners, Losers

Summary: It’s no secret that Google’s algorithms are always evolving. In September 2019, Google launched its latest core update, which has impacted a number of sites in the health and personal finance verticals. Sites with original content were rewarded, while sites lacking in high-quality, original content were potentially penalized. While not all details of the […]

What is Search Experience Optimization?

What is Search Experience Optimization?

Search experience optimization provides a new way of viewing the online user experience… and it allows companies to more directly appeal to the end user, not just Google’s algorithms. There’s a common misconception pertaining to the search engines, and specifically how they shape our marketing. You’ve probably heard marketers discuss ways in which they can […]

Sefati & Co Announces New Focus on SEO Audits and Strategy

Sefati & Co Announces New Focus on SEO Audits and Strategy

Sefati & Co announces a new focus and an emphasis on providing clients with SEO audits and strategies.  What is the goal? To provide each client with the blueprint they need to achieve online breakthroughs. It’s never been more challenging for businesses to cut through the clatter and noise of the digital landscape, announcing themselves […]

7 Key Characteristics of an Enterprise SEO Consultant

7 Key Characteristics of an Enterprise SEO Consultant

Not all SEO endeavors are created equal. The characteristics of your SEO campaign can vary depending on the size and scope of your business. For large enterprises juggling multiple sites and a global presence, the demands of SEO can be especially  rigorous. That’s why larger corporations typically trust their needs to an enterprise SEO consultant… […]