3 SEO/SEM Predictions for 2020

3 SEO/SEM Predictions for 2020

The field of search marketing (SEO and SEM) is ever-changing. What are some of the big trends marketers can expect in 2020? 3 SEO/SEM Predictions for 2020 The field of search marketing (SEO and SEM) is anything but static. It’s changing constantly, responding to Google’s algorithmic updates, new technologies, and changing search engine user behaviors. […]

How to Optimize Images for SEO?

How to Optimize Images for SEO?

Note: This post was, How to Optimize Images for SEO, was originally written in May of  2019, but it was edited to reflect the current state of SEO  for 2020 2020. Image SEO is more important than ever. Indeed, images now display prominently in one out of every three core Google searches. That makes image […]

What is Enterprise Search Marketing?

What is Enterprise Search Marketing?

Note: This post was originally written in 2018, but it was edited to reflect the current state of Enterprise Search in 2019 and predict trend for 2020. In 2019, we saw the big push By Google towards machine learning. We actually saw that for many of our paid search campaigns, Google’s Smart Campaigns were outperforming […]

Google Bert 2.0 Update: What We Know & How to Recover

Google Bert 2.0 Update: What We Know & How to Recover

Anyone with their finger on the pulse of SEO knows that Google’s algorithms are not set in stone. On the contrary, they’re revised and amended on a regular basis, with the intention of providing search engine users with a superior experience and easier access to relevant content. Search engine updates may be a boon to […]

5 SEO Tips for the Holiday Season

5 SEO Tips for the Holiday Season

The holiday season is fast approaching, and the time to implement an SEO strategy is now. The question is, what last-minute efforts can you make that will yield results? Learn more. SEO Tips for the Holidays The holiday season will be here before you know it, presenting businesses with unique opportunities to capture leads and […]

Structuring Your Enterprise SEO Team

Structuring Your Enterprise SEO Team

While SEO stands alone as its own distinct discipline, it’s by no means isolated from other disciplines; indeed, the implications of SEO are far-reaching. Consider these examples: Web developers have to follow SEO best-practices to ensure sites are properly indexed by Google’s algorithms. UX and design teams must create user experiences that capture organic traffic […]

What is Integrated Digital Marketing?

What is Integrated Digital Marketing?

Increasingly, the conversation about online marketing is turning toward the concept of integration—specifically, of developing an integrated marketing strategy. Certainly, every business needs its own integrated marketing strategy, but exactly what does this mean, and what makes it so indispensable? Simply put, integrated digital marketing rests in the idea of cross-channel effectiveness—that is, in the […]

Sefati & Co Adds Digital Transformation Consulting Services for Marketing Agencies

Sefati & Co Adds Digital Transformation Consulting Services for Marketing Agencies

Technology changes at a breakneck pace. Its persistent evolution opens many doors and supplies a number of options to business owners, advertisers, and marketers. However, it also presents some challenges. Keeping pace with changing technology can sometimes feel like a full-time job unto itself, and many businesses feel as though they’re just barely treading water. […]

Google Core Algorithm Update September 2019: Winners, Losers

Google Core Algorithm Update September 2019: Winners, Losers

Summary: It’s no secret that Google’s algorithms are always evolving. In September 2019, Google launched its latest core update, which has impacted a number of sites in the health and personal finance verticals. Sites with original content were rewarded, while sites lacking in high-quality, original content were potentially penalized. While not all details of the […]

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