What Do We Know About the June 2019 Google Core Update?

What Do We Know About the June 2019 Google Core Update?

Many search engine users assume that Google is a fairly static entity—that the search algorithms seldom fluctuate or change. Experienced SEOs know that nothing could be further from the truth. Actually, Google’s engineers roll out updates to the search algorithms quite often. Some of those updates are so minor they hardly warrant mentioning. Others are […]

5 Reasons to Invest in SEO in 2019

5 Reasons to Invest in SEO in 2019

Search engine optimization is often discussed in terms of its cost, but it may be more valuable to think of it in terms of an investment. Yes, a good SEO campaign required a real investment of time and resources on the front end– but the benefits it can yield for your business are potentially manifold. […]

Recapping LSA19: What We Leaned at the Local Search Association

Recapping LSA19: What We Leaned at the Local Search Association

Digital marketing is constantly changing—and at Sefati & Co, we’re committed to evolving and adapting in kind. That’s why we’re diligent about attending area conferences and meet-ups where we can learn about all the latest search innovations. To that end, we were happy to attend this year’s Local Search Association convention (#LSA19), held at the […]

How to Improve Your SEO in 2019

How to Improve Your SEO in 2019

Looking to improve quality of your website and search traffic in 2019? Then you need to start with a comprehensive SEO audit that covers the most popular 2019 SEO factors. The Power of an SEO Audit Without a firm foundation in SEO, your website might as well be invisible. Fortunately, there are ways to determine […]

5 Reasons to Hire Sefati & Co Today

5 Reasons to Hire Sefati & Co Today

As an elite and hybrid SEO and digital marketing firm in Orange County, we never take too much business or clients we can’t handle. But great news, our team is expanding and we are now taking new clients. Given our positive reputation and the fact that we care so much about quality over quantity, we […]

Mobile Video Marketing for E-Commerce Brands

Mobile Video Marketing for E-Commerce Brands

In 2018, we saw two important digital marketing trends that we believe will continue to gain in significance Mobile: Consumers are making more purchases on their mobile devices. Video: Consumers across the Web are favoring video content over other formats. More specifically, trends show that e-commerce will be increasingly driven by mobile commerce, which is expected […]