Posts by Al Sefati

3 Items

How Startup Entrepreneurs Can Use SEO & Social Media for Business Development

by Al Sefati
How Startup Entrepreneurs Can Use SEO & Social Media for Business Development

Ask any entrepreneur what SEO and social media are good for and they’ll likely give you a simple answer: marketing. To be sure, these digital outreach channels are primarily helpful for expanding your company’s reach and generating more conversions. But have you ever considered that these channels can also be meaningful avenues for research? Specifically, […]

Lead Gen vs. SEO: Which One is Right for Your Business?

by Al Sefati
Lead Gen vs. SEO: Which One is Right for Your Business?

SEO and lead generation are often spoken of as if they are two sides of the same coin—yet it’s important to note the ways in which they are distinct, and to consider how each might benefit your business. Clarifying the Terms Let’s start with some basics, then. SEO is not lead generation. Lead generation is […]

Why Data Scientists are the SEO Experts of the Future

by Al Sefati
Why Data Scientists are the SEO Experts of the Future

Contrary to what you may have heard, SEO is not dead—but the one-size-fits-all approach probably is. This is because search engine behaviors themselves are changing, all as the advancement of machine learning and AI are making the search experience more personal. These changes enable more sophisticated search features such as voice search and visual search—all […]