How to Optimize Images for SEO

How to Optimize Images for SEO

Image SEO is more important than ever. Indeed, images now display prominently in one out of every three core Google searches. That makes image optimization an urgent matter, but where does one even begin? Some key considerations include: Image name Image Alt Tag Image Title Tag Image size Image placement What is Image Optimization in SEO […]

6 Local SEO Essentials for 2019

6 Local SEO Essentials for 2019

It’s more important than ever to think locally with your SEO. The question is, what can your business do to become more discoverable by locals? Some tips from Sefati & Co: Create hyper-localized content. Optimize for voice search. Don’t forget on-page SEO elements. Think beyond Google. Gather user-generated content. Use Google Posts. Search engine optimization […]

What is Enterprise SEO?

What is Enterprise SEO?

WHAT IS ENTERPRISE SEO?  Enterprise SEO is for larger and more established enterprises. The role of enterprise SEO is to carefully review search data and trends and to provide actionable advice for all other members of the marketing and product teams—all geared toward improving search engine visibility and profitability of an organization. Enterprise SEO requires […]