Navigating Different Kinds of Keywords

Navigating Different Kinds of Keywords

No matter what kind of marketing endeavor you’re planning to launch—whether it’s PPC, SEO, or a simple Web content writing campaign—knowing your keywords is essential. Keywords help guide your content creation, and they also provide users and search engine algorithms alike with a sense of what your content is about—how it needs to be classified. All […]

The Marketer of 2019 Must Be Data-Driven & Balanced

The Marketer of 2019 Must Be Data-Driven & Balanced

When hiring a new member for your marketing team—from the CMO on down—it’s important to consider not only the skill sets that are necessary today but the ones most likely to be in demand tomorrow, next week, even years down the road. That’s because marketing is incredibly fluid, changing quickly and constantly; the ongoing success of your […]

What Are Native Ads and How They Can Help Your Business

What Are Native Ads and How They Can Help Your Business

As many advertisers know, the traditional advertising doesn’t do well for many businesses so many businesses are investing their hard-earned dollars into digital marketing and advertising and paid media. However, for small and medium-size businesses, Google ads may be too expensive and ineffective and Facebook’s new algorithm changes have made it harder to get relevant […]

What is the Status of Online Reputation Management?

What is the Status of Online Reputation Management?

More than ever, what people say about your business matters hence what people read about your business on the Internet matters greatly. They matter because they can actually impact your bottom line. When consumers need information to help inform their next big purchase, they are bound to use search engines like Google to find it. What they read […]

10 Startup Marketing Tips for Fast-Growing Startups

10 Startup Marketing Tips for Fast-Growing Startups

Summary: What should startups know about developing scalable marketing strategies—strategies that can actually grow with them? Start by investing in SEO, PPC, and social media ads. Augment these efforts with content marketing and email marketing, both of which can help foster relationships with your clients. Video marketing can be a powerful tool, and even press releases […]