6 Local SEO Essentials for 2019

6 Local SEO Essentials for 2019

It’s more important than ever to think locally with your SEO. The question is, what can your business do to become more discoverable by locals? Some tips from Sefati & Co: Create hyper-localized content. Optimize for voice search. Don’t forget on-page SEO elements. Think beyond Google. Gather user-generated content. Use Google Posts. Search engine optimization […]

What is Enterprise SEO?

What is Enterprise SEO?

WHAT IS ENTERPRISE SEO?  Enterprise SEO is for larger and more established enterprises. The role of enterprise SEO is to carefully review search data and trends and to provide actionable advice for all other members of the marketing and product teams—all geared toward improving search engine visibility and profitability of an organization. Enterprise SEO requires […]

Recapping LSA19: What We Leaned at the Local Search Association

Recapping LSA19: What We Leaned at the Local Search Association

Digital marketing is constantly changing—and at Sefati & Co, we’re committed to evolving and adapting in kind. That’s why we’re diligent about attending area conferences and meet-ups where we can learn about all the latest search innovations. To that end, we were happy to attend this year’s Local Search Association convention (#LSA19), held at the […]