5 Reasons to Hire Sefati & Co Today

5 Reasons to Hire Sefati & Co Today

As an elite and hybrid SEO and digital marketing firm in Orange County, we never take too much business or clients we can’t handle. But great news, our team is expanding and we are now taking new clients. Given our positive reputation and the fact that we care so much about quality over quantity, we […]

Mobile Video Marketing for E-Commerce Brands

Mobile Video Marketing for E-Commerce Brands

In 2018, we saw two important digital marketing trends that we believe will continue to gain in significance Mobile: Consumers are making more purchases on their mobile devices. Video: Consumers across the Web are favoring video content over other formats. More specifically, trends show that e-commerce will be increasingly driven by mobile commerce, which is expected […]

Navigating Different Kinds of Keywords

Navigating Different Kinds of Keywords

No matter what kind of marketing endeavor you’re planning to launch—whether it’s PPC, SEO, or a simple Web content writing campaign—knowing your keywords is essential. Keywords help guide your content creation, and they also provide users and search engine algorithms alike with a sense of what your content is about—how it needs to be classified. All […]

The Marketer of 2019 Must Be Data-Driven & Balanced

The Marketer of 2019 Must Be Data-Driven & Balanced

When hiring a new member for your marketing team—from the CMO on down—it’s important to consider not only the skill sets that are necessary today but the ones most likely to be in demand tomorrow, next week, even years down the road. That’s because marketing is incredibly fluid, changing quickly and constantly; the ongoing success of your […]