Top 5 Digital Marketing & SEO Tools of 2020

Top 5 Digital Marketing & SEO Tools of 2020

Our SEO consultants field a lot of questions about each day, nuts-and-bolts work of digital marketing and brand management. A lot of the most common questions are about marketing tools. Clients want to know which digital platforms and resources we recommend, and which aren’t worth the trouble. Certainly, there are a number of digital marketing […]

6 Local SEO Essentials for 2020

6 Local SEO Essentials for 2020

This was was originally written in march 2019, but it was updated in December 2019 to predict top 6 local seo tips for 2020. 2019 was a year of local SEO, in my opinion. Google’s Bert 2.0 update, clearly gave preference to localized search results where the intent of keyword was local. Hence, due to […]

3 SEO/SEM Predictions for 2020

3 SEO/SEM Predictions for 2020

The field of search marketing (SEO and SEM) is ever-changing. What are some of the big trends marketers can expect in 2020? 3 SEO/SEM Predictions for 2020 The field of search marketing (SEO and SEM) is anything but static. It’s changing constantly, responding to Google’s algorithmic updates, new technologies, and changing search engine user behaviors. […]

How to Optimize Images for SEO?

How to Optimize Images for SEO?

Note: This post was, How to Optimize Images for SEO, was originally written in May of  2019, but it was edited to reflect the current state of SEO  for 2020 2020. Image SEO is more important than ever. Indeed, images now display prominently in one out of every three core Google searches. That makes image […]

What is Enterprise Search Marketing?

What is Enterprise Search Marketing?

Note: This post was originally written in 2018, but it was edited to reflect the current state of Enterprise Search in 2019 and predict trend for 2020. In 2019, we saw the big push By Google towards machine learning. We actually saw that for many of our paid search campaigns, Google’s Smart Campaigns were outperforming […]

Google Bert 2.0 Update: What We Know & How to Recover

Google Bert 2.0 Update: What We Know & How to Recover

Anyone with their finger on the pulse of SEO knows that Google’s algorithms are not set in stone. On the contrary, they’re revised and amended on a regular basis, with the intention of providing search engine users with a superior experience and easier access to relevant content. Search engine updates may be a boon to […]

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