What is Corporate  Level SEO?

What is Corporate Level SEO?

Summary: Corporate SEO is adopting an SEO culture for the entire organization where the marketing, sales, customer service teams, C-suit, and other stakeholders all commit to SEO and SEO best practices. What is Corporate Level SEO? Search engine optimization is hardly a static discipline; on the contrary, it’s important to take a nimble, adaptive approach, […]

What is Enterprise SEO?

What is Enterprise SEO?

WHAT IS ENTERPRISE SEO? Enterprise SEO is a search engine optimization methodology that is used for larger and more established organizations with large websites that require a delicate and strategic approach to SEO. Role of an Enterprise SEO Agency The role of enterprise SEO is to carefully review search data and market trends and to […]

Down with Last Click Attribution

Down with Last Click Attribution

We’re here to voice a controversial opinion: Here at Sefati & Co, we’re very much against last-click attribution. We realize this is an unpopular take, especially among C-suite members who love it so much. To be clear, we understand why they love it: Last click attribution shows a direct correlation between marketing methodologies and revenues, […]