What Are Native Ads and How They Can Help Your Business

What Are Native Ads and How They Can Help Your Business

As many advertisers know, the traditional advertising doesn’t do well for many businesses so many businesses are investing their hard-earned dollars into digital marketing and advertising and paid media. However, for small and medium-size businesses, Google ads may be too expensive and ineffective and Facebook’s new algorithm changes have made it harder to get relevant […]

How to Optimize Google AdWords Quality Score [Infographic]

How to Optimize Google AdWords Quality Score [Infographic]

We are SEO advocates here at Sefati Consulting Group but we understand that running paid ads and pay per click campaigns such as AdWords campaigns are necessary to grow your brand online hence we often use PPC as part of our search experience marketing strategy and services. Working with various enterprise level clients, our data also confirms […]

Google AdWords Quality Score Optimization Tips

Google AdWords Quality Score Optimization Tips

Google Adwords Quality Score In 2008, Google rolled out a new AdWords system called Quality Score, used to determine the ranking of paid ads. Quality Score soon became the standard for Google AdWords optimization, along with its focus on keyword relevance. Quality Score is used to determine the cost per click (CPC), and it’s multiplied […]