Down with Last Click Attribution

Down with Last Click Attribution

We’re here to voice a controversial opinion: Here at Sefati & Co, we’re very much against last-click attribution. We realize this is an unpopular take, especially among C-suite members who love it so much. To be clear, we understand why they love it: Last click attribution shows a direct correlation between marketing methodologies and revenues, […]

Why Data Scientists are the SEO Experts of the Future

Why Data Scientists are the SEO Experts of the Future

Contrary to what you may have heard, SEO is not dead—but the one-size-fits-all approach probably is. This is because search engine behaviors themselves are changing, all as the advancement of machine learning and AI are making the search experience more personal. These changes enable more sophisticated search features such as voice search and visual search—all […]

Analytics Clarity Re-Launches, Aims to Brings Data-Centered Approach to Digital Marketing

Analytics Clarity Re-Launches, Aims to Brings Data-Centered Approach to Digital Marketing

When you invest big money in marketing your company—whether it’s a small business or a Fortune 500 enterprise—you obviously want to ensure a good return on investment. As such, guesswork just doesn’t cut it; business owners need real data to prove that they’re making progress and branding themselves effectively. While that data is readily available, […]

Glossary of Digital Analytics Terms

Glossary of Digital Analytics Terms

  Here you will find the description of some words and phrases that pertain to the concepts in this course, and also words and phrases used in the videos and readings. If you want to add another word or expression that we missed, please suggest it in the forums. If you need to find a […]

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We are open and operating as efficiently as always and we are available to help all businesses with their SEO and digital marketing needs.

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