Data Analytics

10 Items

12 Important Ecommerce Metrics

by Al Sefati
12 Important Ecommerce Metrics

Important Ecommerce Metrics for 2018 Without the proper marketing, your ecommerce store has little chance of connecting with customers and closing sales—but how can you tell that your marketing efforts are getting results? There are several key metrics we’d recommend as you seek to determine marketing ROI. Here are 12 of the top ones. Marketing […]

Top 2018 Digital Marketing Strategy Tip

by Al Sefati
Top 2018 Digital Marketing Strategy Tip

Digital marketers and marketers, in general, are talking about the year and decare 2020 as a major leap into the future. Tech, specially Artificial Intelligence and Machine learning are changing digital marketing and with 2018 underway, that “future” is much closer. As a CEO or CMO, you don’t want to be left behind, so let’s take stock […]

Difference Between Google Analytics Standard vs. Google Analytics 360

by Al Sefati
Difference Between Google Analytics Standard vs. Google Analytics 360

Google Analytics is the most common web analytics tools used by the majority of small and large businesses. Google Analytics comes in two flavors known as Google Analytics Standard and Google Analytics 360 formerly known as Google Analytics Premium. Google Analytics Standard is the free version and it has been around since 2005 and Google continues to […]

Tips for Analyzing and Interpreting Digital Data

by Al Sefati
Tips for Analyzing and Interpreting Digital Data

It is no secret that data-oriented search and digital marketing is on demand and many companies pay big bucks for employees, contractors or consultants with good data analysis skills. But everyone talks about data. There is an epidemic of data overload in many companies. Data collection and storage cost money and resources and interpreting that data […]

Basics of Data Analysis

by Al Sefati
Data Analysis & Analytics

Data Analysis model isn’t only limited to digital data analysis but all business related data. A proper data analysis will require initial assessment, strategic planning, modeling, and reporting. Let’s review each individually. Initial Assessment and Strategic Planning Virtually all businesses can benefit from data analysis but many businesses still do not understand the power of data. Most […]

Is President Trump Right About CNN Being Fake News? A Digital Marketer’s Perspective

by Al Sefati
CNN President Trump

Fake news.If you’ve paid any kind of attention to recent headlines, you’ve heard the term before. Long before ascending to the presidency, or even winning the election, US President Donald Trump made far-reaching allegations about fraudulent news sources—including even mainstream news outlets such as CNN. Meanwhile, Facebook has pushed against the idea of fake news, […]

How Small Businesses Can Improve Their AdWords Results Using Google Analytics

by Al Sefati
Digital Marketing Expert

Anyone who works in SEO is used to this question: Will AdWords help me grow my small business? The answer to the question is… possibly. Certainly, a well-run AdWords campaign can yield amazing results for any small or local business, but that’s a pretty high threshold to cross. Many small business AdWords campaigns frankly aren’t […]

Last Click vs. First Click in Search Marketing

by Al Sefati

Attribution models are important to search analytics.  Essentially, the attribution model describes the rule or methodology by which you give credit for a sale or a conversion. The two most common forms of attribution models are first click and last click—both of which are fairly self-explanatory. In brief, here’s what we mean when we talk […]

Glossary of Digital Analytics Terms

by Al Sefati

Here you will find the description of some words and phrases that pertain to the concepts in this course, and also words and phrases used in the videos and readings. If you want to add another word or expression that we missed, please suggest it in the forums. If you need to find a description […]