12 Important Ecommerce Metrics

12 Important Ecommerce Metrics

Important Ecommerce Metrics for 2018 Without the proper marketing, your ecommerce store has little chance of connecting with customers and closing sales—but how can you tell that your marketing efforts are getting results? There are several key metrics we’d recommend as you seek to determine marketing ROI. Here are 12 of the top ones. Marketing […]

Top 2018 Digital Marketing Strategy Tip

Top 2018 Digital Marketing Strategy Tip

Digital marketers and marketers, in general, are talking about the year and decare 2020 as a major leap into the future. Tech, specially Artificial Intelligence and Machine learning are changing digital marketing and with 2018 underway, that “future” is much closer. As a CEO or CMO, you don’t want to be left behind, so let’s take stock […]

Tips for Analyzing and Interpreting Digital Data

Tips for Analyzing and Interpreting Digital Data

It is no secret that data-oriented search and digital marketing is on demand and many companies pay big bucks for employees, contractors or consultants with good data analysis skills. But everyone talks about data. There is an epidemic of data overload in many companies. Data collection and storage cost money and resources and interpreting that data […]

Analytics Clarity Re-Launches, Aims to Brings Data-Centered Approach to Digital Marketing

Analytics Clarity Re-Launches, Aims to Brings Data-Centered Approach to Digital Marketing

When you invest big money in marketing your company—whether it’s a small business or a Fortune 500 enterprise—you obviously want to ensure a good return on investment. As such, guesswork just doesn’t cut it; business owners need real data to prove that they’re making progress and branding themselves effectively. While that data is readily available, […]

Basics of Data Analysis

Basics of Data Analysis

Data Analysis model isn’t only limited to digital data analysis but all business related data. A proper data analysis will require initial assessment, strategic planning, modeling, and reporting. Let’s review each individually. Initial Assessment and Strategic Planning Virtually all businesses can benefit from data analysis but many businesses still do not understand the power of data. Most […]

Is President Trump Right About CNN Being Fake News? A Digital Marketer’s Perspective

Is President Trump Right About CNN Being Fake News? A Digital Marketer’s Perspective

Fake news.If you’ve paid any kind of attention to recent headlines, you’ve heard the term before. Long before ascending to the presidency, or even winning the election, US President Donald Trump made far-reaching allegations about fraudulent news sources—including even mainstream news outlets such as CNN. Meanwhile, Facebook has pushed against the idea of fake news, […]

Last Click vs. First Click in Search Marketing

Last Click vs. First Click in Search Marketing

Attribution models are important to search analytics.  Essentially, the attribution model describes the rule or methodology by which you give credit for a sale or a conversion. The two most common forms of attribution models are first click and last click—both of which are fairly self-explanatory. In brief, here’s what we mean when we talk […]

Glossary of Digital Analytics Terms

Glossary of Digital Analytics Terms

  Here you will find the description of some words and phrases that pertain to the concepts in this course, and also words and phrases used in the videos and readings. If you want to add another word or expression that we missed, please suggest it in the forums. If you need to find a […]