Enterprise SEO, Search & Digital Marketing Consulting Agency
Recently, one of the hot topics in marketing has been machine learning. It seems like everyone is talking about it; shareholders inquire about it, while CEOs demand their CTOs and CMOs utilize it to support their current IT infrastructure and improve their marketing campaigns. What is Machine Learning and How Does It Power Better Marketing? […]
Increasingly, the conversation about online marketing is turning toward the concept of integration—specifically, of developing an integrated marketing strategy. Certainly, every business needs its own integrated marketing strategy, but exactly what does this mean, and what makes it so indispensable? Simply put, integrated digital marketing rests in the idea of cross-channel effectiveness—that is, in the […]
Technology changes at a breakneck pace. Its persistent evolution opens many doors and supplies a number of options to business owners, advertisers, and marketers. However, it also presents some challenges. Keeping pace with changing technology can sometimes feel like a full-time job unto itself, and many businesses feel as though they’re just barely treading water. […]
Your business invests ample resources into its SEO presence—and naturally, you want to ensure that your efforts are yielding results. That’s what makes it essential to regularly consult with SEO analytics and reporting; when interpreted properly, such data can be invaluable to you in making your SEO more efficient and more effective. The problem is […]
Data plays an increasingly major role in SEO and digital marketing endeavors. Easy access to data can be a boon, helping marketers make more informed decisions, but it can also be a little bit daunting. Frankly, processing all the raw data that’s available can be a full-time job unto itself. Sefati & Co is proud […]
Revised: 3/13/2019 To be successful in marketing in 2019, business owners and CMOs must use all the tools at their disposal. They can’t expect to invest their entire marketing budget into Facebook ads and come away with a winning strategy, any more than you can expect email marketing alone to carry the day. Success in […]
Digital marketing can help companies meet many different objectives and goals—and one of the most significant benefits it can offer is lead generation. With the right strategy, your business can use its marketing collateral to develop a list of hot leads, furnishing your sales team with some prime opportunities. And yet, effective lead gen is […]
For years, the Super Bowl has been something of a Holy Grail for advertisers. Routinely the most-watched televised event of any given year, football’s big night is also an invaluable opportunity for brands to reach a mass audience. Of course, you may not have the advertising budget necessary to land a Super Bowl spot—but that […]
In 2018, we saw two important digital marketing trends that we believe will continue to gain in significance Mobile: Consumers are making more purchases on their mobile devices. Video: Consumers across the Web are favoring video content over other formats. More specifically, trends show that e-commerce will be increasingly driven by mobile commerce, which is expected […]
When hiring a new member for your marketing team—from the CMO on down—it’s important to consider not only the skill sets that are necessary today but the ones most likely to be in demand tomorrow, next week, even years down the road. That’s because marketing is incredibly fluid, changing quickly and constantly; the ongoing success of your […]