Digital marketers and marketers, in general, are talking about the year and decare 2020 as a major leap into the future. Tech, specially Artificial Intelligence and Machine learning are changing digital marketing and with 2018 underway, that “future” is much closer. As a CEO or CMO, you don’t want to be left behind, so let’s take stock […]
Some are calling this a very bold move, but Facebook has decided to bann Cryptocurrency advertising on its Facebook and Instagram platforms. This Facebook advertising ban also includes Initial Coin Offerings (ICOs), Binary Options, and other similar financial products. Facebook Explains Ban on Cryptocurrencies, ICOs, and Binary Options Explained in a company blog post, Rob Leathern, […]
Google’s algorithms are not set in stone. Actually, they change quite frequently—usually in minor ways that hardly warrant mentioning. Every now and then, though, Google changes its inner workings in a way that has a major impact on Web gurus and digital marketers—and one such update has happened just recently. It’s been called the Google […]
Increasingly, the conversation about online marketing is turning toward the concept of integration—specifically, of developing an integrated marketing strategy. Certainly, every business needs its own integrated marketing strategy, but exactly what does this mean, and what makes it so indispensable? Simply put, integrated digital marketing rests in the idea of cross-channel effectiveness—that is, in the […]
There was a time when all the members of a professional team would work together in the same office—but the workplace is changing, and it’s changing fast. In today’s world, it is increasingly common to have distributed teams, including not only virtual employees but also vendors to whom you outsource key responsibilities. Thanks to major […]
It’s easy for us to think of Google as a sentient entity—almost as a person. We talk about how smart Google is. We praise Google for helping us. We view Google as a trusted friend. It can be difficult for us to remember that, for as smart and as helpful as Google is, it’s not […]
You may not think of Amazon.com as a search engine—but it is one, and a significant one, at that. Consider it this way: When people need to find an answer to their question, they tend to use Google, the world’s largest search engine. But when people need to find a product, they tend to use […]
Where do you turn when you’re looking for information? For most of us, the answer is simple: Google. Though Bing commands a respectable market share, there’s no questioning that Google is the search engine of choice. But what about when you’re looking for products? The product search engine of choice is not Google, but rather […]
Search engine optimization is full of unusual practices and trends—and many of them seem to wind up with animal-themed names. Maybe you have heard of barnacle SEO, a term coined for the practice of using the rankings of a larger site to win rankings for a smaller one. Well, now there is a new practice […]
Large enterprises can sink similarly large sums of money into their SEO endeavors—leaving smaller companies wondering how they can possibly compete. The good news about SEO is that it doesn’t have to be unaffordable. There are steps you can take to boost your company’s search standing today, and that are accessible even to those with […]