How to Start an Amazon Store

How to Start an Amazon Store

For e-commerce retailers, listing products on Amazon.com is one of the most effective ways to connect with buyers. The question is, how do you set up an Amazon shop? And, what’s the best way to optimize your Amazon store in 2020? Join the tips below on how to set up your Amazon store. How to […]

Down with Last Click Attribution

Down with Last Click Attribution

We’re here to voice a controversial opinion: Here at Sefati & Co, we’re very much against last-click attribution. We realize this is an unpopular take, especially among C-suite members who love it so much. To be clear, we understand why they love it: Last click attribution shows a direct correlation between marketing methodologies and revenues, […]

Getting Started with Conversational Marketing

Getting Started with Conversational Marketing

What is conversational Marketing Conversational marketing is new form of marketing that provides a way for businesses to facilitate meaningful connections and authentic experiences among their customers and leads. How can companies enact conversational marketing? Over the past several years, there has been a decisive shift in what customers want from businesses and brands. No […]