Enterprise SEO, Search & Digital Marketing Consulting Agency
Your business invests ample resources into its SEO presence—and naturally, you want to ensure that your efforts are yielding results. That’s what makes it essential to regularly consult with SEO analytics and reporting; when interpreted properly, such data can be invaluable to you in making your SEO more efficient and more effective. The problem is […]
Data plays an increasingly major role in SEO and digital marketing endeavors. Easy access to data can be a boon, helping marketers make more informed decisions, but it can also be a little bit daunting. Frankly, processing all the raw data that’s available can be a full-time job unto itself. Sefati & Co is proud […]
Revised: 3/13/2019 To be successful in marketing in 2019, business owners and CMOs must use all the tools at their disposal. They can’t expect to invest their entire marketing budget into Facebook ads and come away with a winning strategy, any more than you can expect email marketing alone to carry the day. Success in […]
Digital marketing can help companies meet many different objectives and goals—and one of the most significant benefits it can offer is lead generation. With the right strategy, your business can use its marketing collateral to develop a list of hot leads, furnishing your sales team with some prime opportunities. And yet, effective lead gen is […]
For years, the Super Bowl has been something of a Holy Grail for advertisers. Routinely the most-watched televised event of any given year, football’s big night is also an invaluable opportunity for brands to reach a mass audience. Of course, you may not have the advertising budget necessary to land a Super Bowl spot—but that […]
In 2018, we saw two important digital marketing trends that we believe will continue to gain in significance Mobile: Consumers are making more purchases on their mobile devices. Video: Consumers across the Web are favoring video content over other formats. More specifically, trends show that e-commerce will be increasingly driven by mobile commerce, which is expected […]
When hiring a new member for your marketing team—from the CMO on down—it’s important to consider not only the skill sets that are necessary today but the ones most likely to be in demand tomorrow, next week, even years down the road. That’s because marketing is incredibly fluid, changing quickly and constantly; the ongoing success of your […]
As many advertisers know, the traditional advertising doesn’t do well for many businesses so many businesses are investing their hard-earned dollars into digital marketing and advertising and paid media. However, for small and medium-size businesses, Google ads may be too expensive and ineffective and Facebook’s new algorithm changes have made it harder to get relevant […]
More than ever, what people say about your business matters hence what people read about your business on the Internet matters greatly. They matter because they can actually impact your bottom line. When consumers need information to help inform their next big purchase, they are bound to use search engines like Google to find it. What they read […]
Summary: What should startups know about developing scalable marketing strategies—strategies that can actually grow with them? Start by investing in SEO, PPC, and social media ads. Augment these efforts with content marketing and email marketing, both of which can help foster relationships with your clients. Video marketing can be a powerful tool, and even press releases […]