Enterprise SEO & Search Marketing Consulting Agency
In this blog post, I will provide some SEO and digital marketing trends useful in 2021 and beyond. I have also asked other renowned industry experts about their views and key digital marketing trends for 2021. Don’t miss out on this opportunity, read this blog post in detail below on key SEO and digital marketing […]
For e-commerce retailers, listing products on Amazon.com is one of the most effective ways to connect with buyers. The question is, how do you set up an Amazon shop? And, what’s the best way to optimize your Amazon store in 2020? Join the tips below on how to set up your Amazon store. How to […]
The COVID-19 pandemic has changed commerce as we know it. The earlier shutdowns and in many states the limited access to businesses have impacted consumer behaviors in such that the consumers prefer shopping digitally over shopping in person. Hence many retail shops have pivoted their marketing strategies and their online marketing and offerings. And as […]
The COVID-19 pandemic has changed everything. By now, that’s an observation that’s been made so many times that it practically qualifies as a cliché. Even so, it can be difficult to wrap your head around the extent to which the world we now occupy isn’t the same one we inhabited even six months ago. One […]
One of the primary emphases of B2B marketing is generating leads but not all leads are created equal. In this blog post, we will be reviewing some of the main types of leads, and the best strategies for nurturing them through the sales funnel. Lead Generation is One of the Main KPIs in B2B Marketing […]
Normally, SaaS sales and marketing teams have depended on industry trade shows to network, connect, and convert. COVID-19 has thrown a wrench into all of that, but it’s still very possible to adapt and create a new, robust SaaS marketing strategy. Developing a SaaS Marketing Strategy for a COVID World While no industry has been […]
We’re here to voice a controversial opinion: Here at Sefati & Co, we’re very much against last-click attribution. We realize this is an unpopular take, especially among C-suite members who love it so much. To be clear, we understand why they love it: Last click attribution shows a direct correlation between marketing methodologies and revenues, […]
It’s never been more critical for small, community banks and credit unions to expand their digital footprint and step up their new customer/member acquisition. Digital marketing is essential here. In this post, we provide a few tips for effective online outreach in the COVID-19 era. Tips include: Ensure a mobile-friendly website Fill the site with […]
What is conversational Marketing Conversational marketing is new form of marketing that provides a way for businesses to facilitate meaningful connections and authentic experiences among their customers and leads. How can companies enact conversational marketing? Over the past several years, there has been a decisive shift in what customers want from businesses and brands. No […]
Summary: What’s in your digital marketing toolbox? Assemble the perfect suite of software solutions with these 10 recommendations from Sefati & Company. Start with these free tools: Google Search Console, a set of performance management features straight from the world’s biggest search engine. Google Analytics, helping you accrue all the essential info about your site. […]