Enterprise SEO & Search Marketing Consulting Agency
What is conversational Marketing Conversational marketing is new form of marketing that provides a way for businesses to facilitate meaningful connections and authentic experiences among their customers and leads. How can companies enact conversational marketing? Over the past several years, there has been a decisive shift in what customers want from businesses and brands. No […]
Summary: What’s in your digital marketing toolbox? Assemble the perfect suite of software solutions with these 10 recommendations from Sefati & Company. Start with these free tools: Google Search Console, a set of performance management features straight from the world’s biggest search engine. Google Analytics, helping you accrue all the essential info about your site. […]
In a new statement to the press, Sefati & Co has announced a new venture into digital transformation consulting. PRESS RELEASE: IRVINE, CALIFORNIA, MAY 13, 2020— Sefati & Company, an enterprise digital marketing firm, has announced a new service, aimed at assisting other marketing and advertising agencies. In this new capacity, Sefati & Co will […]
Article Summary: The global coronavirus pandemic will change many things about our world, and that includes the way we think about marketing. Already there is evidence to suggest that marketing and business leaders are abandoning traditional marketing platforms and doubling down their investment in digital marketing and SEO. There will be a number of changes […]
Our SEO consultants field a lot of questions about each day, nuts-and-bolts work of digital marketing and brand management. A lot of the most common questions are about marketing tools. Clients want to know which digital platforms and resources we recommend, and which aren’t worth the trouble. Certainly, there are a number of digital marketing […]
Recently, one of the hot topics in marketing has been machine learning. It seems like everyone is talking about it; shareholders inquire about it, while CEOs demand their CTOs and CMOs utilize it to support their current IT infrastructure and improve their marketing campaigns. What is Machine Learning and How Does It Power Better Marketing? […]
Increasingly, the conversation about online marketing is turning toward the concept of integration—specifically, of developing an integrated marketing strategy. Certainly, every business needs its own integrated marketing strategy, but exactly what does this mean, and what makes it so indispensable? Simply put, integrated digital marketing rests in the idea of cross-channel effectiveness—that is, in the […]
Technology changes at a breakneck pace. Its persistent evolution opens many doors and supplies a number of options to business owners, advertisers, and marketers. However, it also presents some challenges. Keeping pace with changing technology can sometimes feel like a full-time job unto itself, and many businesses feel as though they’re just barely treading water. […]
Data plays an increasingly major role in SEO and digital marketing endeavors. Easy access to data can be a boon, helping marketers make more informed decisions, but it can also be a little bit daunting. Frankly, processing all the raw data that’s available can be a full-time job unto itself. Sefati & Co is proud […]
Revised: 3/13/2019 To be successful in marketing in 2019, business owners and CMOs must use all the tools at their disposal. They can’t expect to invest their entire marketing budget into Facebook ads and come away with a winning strategy, any more than you can expect email marketing alone to carry the day. Success in […]