The Marketer of 2019 Must Be Data-Driven & Balanced

The Marketer of 2019 Must Be Data-Driven & Balanced

When hiring a new member for your marketing team—from the CMO on down—it’s important to consider not only the skill sets that are necessary today but the ones most likely to be in demand tomorrow, next week, even years down the road. That’s because marketing is incredibly fluid, changing quickly and constantly; the ongoing success of your […]

What Are Native Ads and How They Can Help Your Business

What Are Native Ads and How They Can Help Your Business

As many advertisers know, the traditional advertising doesn’t do well for many businesses so many businesses are investing their hard-earned dollars into digital marketing and advertising and paid media. However, for small and medium-size businesses, Google ads may be too expensive and ineffective and Facebook’s new algorithm changes have made it harder to get relevant […]

What is the Status of Online Reputation Management?

What is the Status of Online Reputation Management?

More than ever, what people say about your business matters hence what people read about your business on the Internet matters greatly. They matter because they can actually impact your bottom line. When consumers need information to help inform their next big purchase, they are bound to use search engines like Google to find it. What they read […]

10 Startup Marketing Tips for Fast-Growing Startups

10 Startup Marketing Tips for Fast-Growing Startups

Summary: What should startups know about developing scalable marketing strategies—strategies that can actually grow with them? Start by investing in SEO, PPC, and social media ads. Augment these efforts with content marketing and email marketing, both of which can help foster relationships with your clients. Video marketing can be a powerful tool, and even press releases […]

12 Important Ecommerce Metrics

12 Important Ecommerce Metrics

Important Ecommerce Metrics for 2018 Without the proper marketing, your ecommerce store has little chance of connecting with customers and closing sales—but how can you tell that your marketing efforts are getting results? There are several key metrics we’d recommend as you seek to determine marketing ROI. Here are 12 of the top ones. Marketing […]

Top 2018 Digital Marketing Strategy Tip

Top 2018 Digital Marketing Strategy Tip

Digital marketers and marketers, in general, are talking about the year and decare 2020 as a major leap into the future. Tech, specially Artificial Intelligence and Machine learning are changing digital marketing and with 2018 underway, that “future” is much closer. As a CEO or CMO, you don’t want to be left behind, so let’s take stock […]

Facebook Bans Cryptocurrency Ads

Facebook Bans Cryptocurrency Ads

Some are calling this a very bold move, but Facebook has decided to bann Cryptocurrency advertising on its Facebook and Instagram platforms. This Facebook advertising ban also includes Initial Coin Offerings (ICOs), Binary Options, and other similar financial products. Facebook Explains Ban on Cryptocurrencies, ICOs, and Binary Options Explained in a company blog post, Rob Leathern, […]