Down with Last Click Attribution

Down with Last Click Attribution

We’re here to voice a controversial opinion: Here at Sefati & Co, we’re very much against last-click attribution. We realize this is an unpopular take, especially among C-suite members who love it so much. To be clear, we understand why they love it: Last click attribution shows a direct correlation between marketing methodologies and revenues, […]

Getting Started with Conversational Marketing

Getting Started with Conversational Marketing

What is conversational Marketing Conversational marketing is new form of marketing that provides a way for businesses to facilitate meaningful connections and authentic experiences among their customers and leads. How can companies enact conversational marketing? Over the past several years, there has been a decisive shift in what customers want from businesses and brands. No […]

10 Tools for Every Digital Marketer’s Toolbox

10 Tools for Every Digital Marketer’s Toolbox

Summary: What’s in your digital marketing toolbox? Assemble the perfect suite of software solutions with these 10 recommendations from Sefati & Company. Start with these free tools: Google Search Console, a set of performance management features straight from the world’s biggest search engine. Google Analytics, helping you accrue all the essential info about your site. […]

Sefati & Company Unveils New Service as Digital Transformation Consultancy, Serving Needs of Marketing Firms

Sefati & Company Unveils New Service as Digital Transformation Consultancy, Serving Needs of Marketing Firms

In a new statement to the press, Sefati & Co has announced a new venture into digital transformation consulting. PRESS RELEASE: IRVINE, CALIFORNIA, MAY 13, 2020— Sefati & Company, an enterprise digital marketing firm, has announced a new service, aimed at assisting other marketing and advertising agencies. In this new capacity, Sefati & Co will […]

Top 5 Digital Marketing & SEO Tools of 2020

Top 5 Digital Marketing & SEO Tools of 2020

Our SEO consultants field a lot of questions about each day, nuts-and-bolts work of digital marketing and brand management. A lot of the most common questions are about marketing tools. Clients want to know which digital platforms and resources we recommend, and which aren’t worth the trouble. Certainly, there are a number of digital marketing […]

Machine Learning: How Can it Empower Your Marketing?

Machine Learning: How Can it Empower Your Marketing?

Recently, one of the hot topics in marketing has been machine learning. It seems like everyone is talking about it; shareholders inquire about it, while CEOs demand their CTOs and CMOs utilize it to support their current IT infrastructure and improve their marketing campaigns. What is Machine Learning and How Does It Power Better Marketing? […]