Machine Learning: How Can it Empower Your Marketing?

Machine Learning: How Can it Empower Your Marketing?

Recently, one of the hot topics in marketing has been machine learning. It seems like everyone is talking about it; shareholders inquire about it, while CEOs demand their CTOs and CMOs utilize it to support their current IT infrastructure and improve their marketing campaigns. What is Machine Learning and How Does It Power Better Marketing? […]

What is Integrated Digital Marketing?

What is Integrated Digital Marketing?

Increasingly, the conversation about online marketing is turning toward the concept of integration—specifically, of developing an integrated marketing strategy. Certainly, every business needs its own integrated marketing strategy, but exactly what does this mean, and what makes it so indispensable? Simply put, integrated digital marketing rests in the idea of cross-channel effectiveness—that is, in the […]

Sefati & Co Adds Digital Transformation Consulting Services for Marketing Agencies

Sefati & Co Adds Digital Transformation Consulting Services for Marketing Agencies

Technology changes at a breakneck pace. Its persistent evolution opens many doors and supplies a number of options to business owners, advertisers, and marketers. However, it also presents some challenges. Keeping pace with changing technology can sometimes feel like a full-time job unto itself, and many businesses feel as though they’re just barely treading water. […]

Mobile Video Marketing for E-Commerce Brands

Mobile Video Marketing for E-Commerce Brands

In 2018, we saw two important digital marketing trends that we believe will continue to gain in significance Mobile: Consumers are making more purchases on their mobile devices. Video: Consumers across the Web are favoring video content over other formats. More specifically, trends show that e-commerce will be increasingly driven by mobile commerce, which is expected […]

The Marketer of 2019 Must Be Data-Driven & Balanced

The Marketer of 2019 Must Be Data-Driven & Balanced

When hiring a new member for your marketing team—from the CMO on down—it’s important to consider not only the skill sets that are necessary today but the ones most likely to be in demand tomorrow, next week, even years down the road. That’s because marketing is incredibly fluid, changing quickly and constantly; the ongoing success of your […]

What Are Native Ads and How They Can Help Your Business

What Are Native Ads and How They Can Help Your Business

As many advertisers know, the traditional advertising doesn’t do well for many businesses so many businesses are investing their hard-earned dollars into digital marketing and advertising and paid media. However, for small and medium-size businesses, Google ads may be too expensive and ineffective and Facebook’s new algorithm changes have made it harder to get relevant […]