Google Images To Add Credit and Copyright Information

Google Images To Add Credit and Copyright Information

A new effort from Google and international standards organizations will feature copyright and author information containing copyright and author metadata and it is expected to drive more traffic. As of September 2018, only the name of the creator and the credit line is shown. Copyright is expected to be added later in the year. Consider […]

BrightEdge Share 17 Notes – An Enterprise SEO Event

BrightEdge Share 17 Notes – An Enterprise SEO Event

Last month in September, we attended Share 17 by Enterprise SEO platform BrightEdge. The event took place in the Union Square San Francisco. As an enterprise SEO consulting firm, we are a BrightEdge certified and attend these conferences regularly. Many important search related topics came up by industry leaders. Some of those included rise of voice search, […]

Remember, Not All Content is Created Equal

Remember, Not All Content is Created Equal

You’ve probably heard it said that creating and distributing solid content is a great way to boost brand visibility and enhance search engine standings. This is true, but perhaps also a bit misleading: You see, not all content is created equal, and not all marketers are going to obtain the same results. Before investing in […]

How to Write Great Local Content

How to Write Great Local Content

Local SEO—like any other search-related endeavor—is contingent upon quality content. Unfortunately, many local businesses are lacking in this regard, there is content perfunctory at best. This is a significant problem. For Google to provide a solid ranking, it first has to identify the value your site offers to the local consumer—and without compelling content, Google’s […]

Why Digital Marketing is the Future

Why Digital Marketing is the Future

The term digital marketing is often evoked as something separate and distinct from traditional advertising—that is, print ads, billboards, TV commercials, and the like. As time goes by, however, this distinction becomes increasingly meaningless. After all, good marketing goes where the consumers are, and these days consumers get the overwhelming majority of their media from […]

Education Marketing and SEO

Education Marketing and SEO

All businesses need marketing—but that doesn’t mean all businesses need the same kind of marketing. Take the field of higher education, for example. Colleges and universities are clearly looking to bring in new “customers”—students, that is to say—but college recruitment is obviously a different matter than getting someone to buy a consumer product. Not surprisingly, […]

Why Video Matters to Enterprise SEO

Why Video Matters to Enterprise SEO

What makes for a well-optimized web page? There was a time when most SEOs thought the answer had to do with links, links, and more links. Over time, search engine optimization has grown in complexity, and most SEOS have realized that a well-optimized page is one that provides meaningful, actionable content that’s built to stand […]