Navigating Different Kinds of Keywords

Navigating Different Kinds of Keywords

No matter what kind of marketing endeavor you’re planning to launch—whether it’s PPC, SEO, or a simple Web content writing campaign—knowing your keywords is essential. Keywords help guide your content creation, and they also provide users and search engine algorithms alike with a sense of what your content is about—how it needs to be classified. All […]

Free SEO Checklists [2018 Edition]

Free SEO Checklists [2018 Edition]

Master The Basics of SEO It’s simply not an option for companies to ignore the important role search engines play in consumer decision-making. Before coming to any sort of purchasing decision, consumers will do online research—and if your content doesn’t appear within this research, you’ve almost surely lost that customer to your competition. Yet search […]

5 Practical Voice Search SEO Tips for 2018

5 Practical Voice Search SEO Tips for 2018

The way we search is changing. One of the big shake-ups in recent years is the advent of voice search; thanks to voice-activated assistants like Siri, plus household devices like Apple Home and the Amazon Echo, more and more people are speaking rather than typing their search queries. In fact, many projections show voice search […]

Notes from the 2018 Advanced Search Summit in Napa

Notes from the 2018 Advanced Search Summit in Napa

Nearly two weeks we attended 2018 Advanced Search Summit in Napa, California and it was an unforgetful event. The fact that this Search (and social) conference was held in the beautiful wine country of NAPA, the agenda, as well as networking made this event extra memorable. Lot’s of good topics were discussed, and between networking, wine […]

How to Optimize Google AdWords Quality Score [Infographic]

How to Optimize Google AdWords Quality Score [Infographic]

We are SEO advocates here at Sefati Consulting Group but we understand that running paid ads and pay per click campaigns such as AdWords campaigns are necessary to grow your brand online hence we often use PPC as part of our search experience marketing strategy and services. Working with various enterprise level clients, our data also confirms […]

What is Enterprise Search Marketing?

What is Enterprise Search Marketing?

In the past, we have defined enterprise SEO and its application, but as search engine marketing arena changes due to consumer demand and user behaviors, in 2018, we’d like to focus on border view on Search Engine Optimization and Marketing that adopts an integrated approach.  In 2018 and beyond, for brands to remain competitive, it’s vital that […]

Analytics Clarity Re-Launches, Aims to Brings Data-Centered Approach to Digital Marketing

Analytics Clarity Re-Launches, Aims to Brings Data-Centered Approach to Digital Marketing

When you invest big money in marketing your company—whether it’s a small business or a Fortune 500 enterprise—you obviously want to ensure a good return on investment. As such, guesswork just doesn’t cut it; business owners need real data to prove that they’re making progress and branding themselves effectively. While that data is readily available, […]

Voice Search Will Grow in 2018 [Infographic]

Voice Search Will Grow in 2018 [Infographic]

As we are the fast-approaching end of 2017, we have recently been creating a lot of content on what’s expected to come in 2018 by studying current trends and we believe consumers will continue to take utilize voice devices more in 2018 hence voice search optimization will continue to be a hot topic in 2018. […]