Google Bert 2.0 Update: What We Know & How to Recover

Google Bert 2.0 Update: What We Know & How to Recover

Anyone with their finger on the pulse of SEO knows that Google’s algorithms are not set in stone. On the contrary, they’re revised and amended on a regular basis, with the intention of providing search engine users with a superior experience and easier access to relevant content. Search engine updates may be a boon to […]

5 SEO Tips for the Holiday Season

5 SEO Tips for the Holiday Season

The holiday season is fast approaching, and the time to implement an SEO strategy is now. The question is, what last-minute efforts can you make that will yield results? Learn more. SEO Tips for the Holidays The holiday season will be here before you know it, presenting businesses with unique opportunities to capture leads and […]

Structuring Your Enterprise SEO Team

Structuring Your Enterprise SEO Team

While SEO stands alone as its own distinct discipline, it’s by no means isolated from other disciplines; indeed, the implications of SEO are far-reaching. Consider these examples: Web developers have to follow SEO best-practices to ensure sites are properly indexed by Google’s algorithms. UX and design teams must create user experiences that capture organic traffic […]

Google Core Algorithm Update September 2019: Winners, Losers

Google Core Algorithm Update September 2019: Winners, Losers

Summary: It’s no secret that Google’s algorithms are always evolving. In September 2019, Google launched its latest core update, which has impacted a number of sites in the health and personal finance verticals. Sites with original content were rewarded, while sites lacking in high-quality, original content were potentially penalized. While not all details of the […]

What is Search Experience Optimization?

What is Search Experience Optimization?

Search experience optimization provides a new way of viewing the online user experience… and it allows companies to more directly appeal to the end user, not just Google’s algorithms. There’s a common misconception pertaining to the search engines, and specifically how they shape our marketing. You’ve probably heard marketers discuss ways in which they can […]

Sefati & Co Announces New Focus on SEO Audits and Strategy

Sefati & Co Announces New Focus on SEO Audits and Strategy

Sefati & Co announces a new focus and an emphasis on providing clients with SEO audits and strategies.  What is the goal? To provide each client with the blueprint they need to achieve online breakthroughs. It’s never been more challenging for businesses to cut through the clatter and noise of the digital landscape, announcing themselves […]

7 Key Characteristics of an Enterprise SEO Consultant

7 Key Characteristics of an Enterprise SEO Consultant

Not all SEO endeavors are created equal. The characteristics of your SEO campaign can vary depending on the size and scope of your business. For large enterprises juggling multiple sites and a global presence, the demands of SEO can be especially  rigorous. That’s why larger corporations typically trust their needs to an enterprise SEO consultant… […]

5 Things You Should Know About Enterprise SEO

5 Things You Should Know About Enterprise SEO

Every company benefits from an investment in search engine optimization (SEO), which affords greater visibility among local search engine users, enhances brand reputation, and can facilitate more conversions. With that said, SEO best practices aren’t necessarily uniform; different companies face varying needs. For example, larger companies require full-scale enterprise SEO services to help accommodate their […]

What Do We Know About the June 2019 Google Core Update?

What Do We Know About the June 2019 Google Core Update?

Many search engine users assume that Google is a fairly static entity—that the search algorithms seldom fluctuate or change. Experienced SEOs know that nothing could be further from the truth. Actually, Google’s engineers roll out updates to the search algorithms quite often. Some of those updates are so minor they hardly warrant mentioning. Others are […]