5 Things You Should Know About Enterprise SEO

5 Things You Should Know About Enterprise SEO

Every company benefits from an investment in search engine optimization (SEO), which affords greater visibility among local search engine users, enhances brand reputation, and can facilitate more conversions. With that said, SEO best practices aren’t necessarily uniform; different companies face varying needs. For example, larger companies require full-scale enterprise SEO services to help accommodate their […]

What Do We Know About the June 2019 Google Core Update?

What Do We Know About the June 2019 Google Core Update?

Many search engine users assume that Google is a fairly static entity—that the search algorithms seldom fluctuate or change. Experienced SEOs know that nothing could be further from the truth. Actually, Google’s engineers roll out updates to the search algorithms quite often. Some of those updates are so minor they hardly warrant mentioning. Others are […]

5 Reasons to Invest in SEO in 2019

5 Reasons to Invest in SEO in 2019

Search engine optimization is often discussed in terms of its cost, but it may be more valuable to think of it in terms of an investment. Yes, a good SEO campaign required a real investment of time and resources on the front end– but the benefits it can yield for your business are potentially manifold. […]

How to Optimize Images for SEO

How to Optimize Images for SEO

Image SEO is more important than ever. Indeed, images now display prominently in one out of every three core Google searches. That makes image optimization an urgent matter, but where does one even begin? Some key considerations include: Image name Image Alt Tag Image Title Tag Image size Image placement What is Image Optimization in SEO […]

6 Local SEO Essentials for 2019

6 Local SEO Essentials for 2019

It’s more important than ever to think locally with your SEO. The question is, what can your business do to become more discoverable by locals? Some tips from Sefati & Co: Create hyper-localized content. Optimize for voice search. Don’t forget on-page SEO elements. Think beyond Google. Gather user-generated content. Use Google Posts. Search engine optimization […]

What is Enterprise SEO?

What is Enterprise SEO?

WHAT IS ENTERPRISE SEO?  Enterprise SEO is for larger and more established enterprises. The role of enterprise SEO is to carefully review search data and trends and to provide actionable advice for all other members of the marketing and product teams—all geared toward improving search engine visibility and profitability of an organization. Enterprise SEO requires […]

Recapping LSA19: What We Leaned at the Local Search Association

Recapping LSA19: What We Leaned at the Local Search Association

Digital marketing is constantly changing—and at Sefati & Co, we’re committed to evolving and adapting in kind. That’s why we’re diligent about attending area conferences and meet-ups where we can learn about all the latest search innovations. To that end, we were happy to attend this year’s Local Search Association convention (#LSA19), held at the […]

How to Improve Your SEO in 2019

How to Improve Your SEO in 2019

Looking to improve quality of your website and search traffic in 2019? Then you need to start with a comprehensive SEO audit that covers the most popular 2019 SEO factors. The Power of an SEO Audit Without a firm foundation in SEO, your website might as well be invisible. Fortunately, there are ways to determine […]

Navigating Different Kinds of Keywords

Navigating Different Kinds of Keywords

No matter what kind of marketing endeavor you’re planning to launch—whether it’s PPC, SEO, or a simple Web content writing campaign—knowing your keywords is essential. Keywords help guide your content creation, and they also provide users and search engine algorithms alike with a sense of what your content is about—how it needs to be classified. All […]