Google Core Algorithm Update September 2019: Winners, Losers

Google Core Algorithm Update September 2019: Winners, Losers

Summary: It’s no secret that Google’s algorithms are always evolving. In September 2019, Google launched its latest core update, which has impacted a number of sites in the health and personal finance verticals. Sites with original content were rewarded, while sites lacking in high-quality, original content were potentially penalized. While not all details of the […]

What is Search Experience Optimization?

What is Search Experience Optimization?

Search experience optimization provides a new way of viewing the online user experience… and it allows companies to more directly appeal to the end user, not just Google’s algorithms. There’s a common misconception pertaining to the search engines, and specifically how they shape our marketing. You’ve probably heard marketers discuss ways in which they can […]

Sefati & Co Announces New Focus on SEO Audits and Strategy

Sefati & Co Announces New Focus on SEO Audits and Strategy

Sefati & Co announces a new focus and an emphasis on providing clients with SEO audits and strategies.  What is the goal? To provide each client with the blueprint they need to achieve online breakthroughs. It’s never been more challenging for businesses to cut through the clatter and noise of the digital landscape, announcing themselves […]

7 Key Characteristics of an Enterprise SEO Consultant

7 Key Characteristics of an Enterprise SEO Consultant

Not all SEO endeavors are created equal. The characteristics of your SEO campaign can vary depending on the size and scope of your business. For large enterprises juggling multiple sites and a global presence, the demands of SEO can be especially  rigorous. That’s why larger corporations typically trust their needs to an enterprise SEO consultant… […]

5 Things You Should Know About Enterprise SEO

5 Things You Should Know About Enterprise SEO

Every company benefits from an investment in search engine optimization (SEO), which affords greater visibility among local search engine users, enhances brand reputation, and can facilitate more conversions. With that said, SEO best practices aren’t necessarily uniform; different companies face varying needs. For example, larger companies require full-scale enterprise SEO services to help accommodate their […]

What Do We Know About the June 2019 Google Core Update?

What Do We Know About the June 2019 Google Core Update?

Many search engine users assume that Google is a fairly static entity—that the search algorithms seldom fluctuate or change. Experienced SEOs know that nothing could be further from the truth. Actually, Google’s engineers roll out updates to the search algorithms quite often. Some of those updates are so minor they hardly warrant mentioning. Others are […]

5 Reasons to Invest in SEO in 2019

5 Reasons to Invest in SEO in 2019

Search engine optimization is often discussed in terms of its cost, but it may be more valuable to think of it in terms of an investment. Yes, a good SEO campaign required a real investment of time and resources on the front end– but the benefits it can yield for your business are potentially manifold. […]

How to Optimize Images for SEO

How to Optimize Images for SEO

Image SEO is more important than ever. Indeed, images now display prominently in one out of every three core Google searches. That makes image optimization an urgent matter, but where does one even begin? Some key considerations include: Image name Image Alt Tag Image Title Tag Image size Image placement What is Image Optimization in SEO […]