How to Optimize Images for SEO

How to Optimize Images for SEO

Image SEO is more important than ever. Indeed, images now display prominently in one out of every three core Google searches. That makes image optimization an urgent matter, but where does one even begin? Some key considerations include: Image name Image Alt Tag Image Title Tag Image size Image placement What is Image Optimization in SEO […]

6 Local SEO Essentials for 2019

6 Local SEO Essentials for 2019

It’s more important than ever to think locally with your SEO. The question is, what can your business do to become more discoverable by locals? Some tips from Sefati & Co: Create hyper-localized content. Optimize for voice search. Don’t forget on-page SEO elements. Think beyond Google. Gather user-generated content. Use Google Posts. Search engine optimization […]

What is Enterprise SEO?

What is Enterprise SEO?

WHAT IS ENTERPRISE SEO?  Enterprise SEO is for larger and more established enterprises. The role of enterprise SEO is to carefully review search data and trends and to provide actionable advice for all other members of the marketing and product teams—all geared toward improving search engine visibility and profitability of an organization. Enterprise SEO requires […]

How to Improve Your SEO in 2019

How to Improve Your SEO in 2019

Looking to improve quality of your website and search traffic in 2019? Then you need to start with a comprehensive SEO audit that covers the most popular 2019 SEO factors. The Power of an SEO Audit Without a firm foundation in SEO, your website might as well be invisible. Fortunately, there are ways to determine […]

Navigating Different Kinds of Keywords

Navigating Different Kinds of Keywords

No matter what kind of marketing endeavor you’re planning to launch—whether it’s PPC, SEO, or a simple Web content writing campaign—knowing your keywords is essential. Keywords help guide your content creation, and they also provide users and search engine algorithms alike with a sense of what your content is about—how it needs to be classified. All […]

A Robust e-Commerce Strategy Should Encompass Paid Search & SEO

A Robust e-Commerce Strategy Should Encompass Paid Search & SEO

One of the classic debates in digital marketing circles is over the merits of paid search versus SEO. Some marketers have a hobby horse, really advocating for one over the other, but the reality is that both are immensely valuable. In fact, the best approach to marketing is integration—synthesizing paid search and SEO, aligning them […]

Lead Gen vs. SEO: Which One is Right for Your Business?

Lead Gen vs. SEO: Which One is Right for Your Business?

SEO and lead generation are often spoken of as if they are two sides of the same coin—yet it’s important to note the ways in which they are distinct, and to consider how each might benefit your business. Clarifying the Terms Let’s start with some basics, then. SEO is not lead generation. Lead generation is […]

Why Data Scientists are the SEO Experts of the Future

Why Data Scientists are the SEO Experts of the Future

Contrary to what you may have heard, SEO is not dead—but the one-size-fits-all approach probably is. This is because search engine behaviors themselves are changing, all as the advancement of machine learning and AI are making the search experience more personal. These changes enable more sophisticated search features such as voice search and visual search—all […]