Top 5 B2B SEO Strategies of 2020

Top 5 B2B SEO Strategies of 2020

When it comes to marketing your business, one of the first considerations should be the audience to which you’re pitching your products and services. When you’re marketing specifically to other businesses, that changes the equation significantly from when you’re reaching out to the end consumer. This kind of marketing from one business to another is […]

Top 5 Digital Marketing & SEO Tools of 2020

Top 5 Digital Marketing & SEO Tools of 2020

Our SEO consultants field a lot of questions about each day, nuts-and-bolts work of digital marketing and brand management. A lot of the most common questions are about marketing tools. Clients want to know which digital platforms and resources we recommend, and which aren’t worth the trouble. Certainly, there are a number of digital marketing […]

What is Enterprise SEO?

What is Enterprise SEO?

WHAT IS ENTERPRISE SEO?  Enterprise SEO is for larger and more established organizations. The role of enterprise SEO is to carefully review search data and trends and to provide actionable advice for all other members of the marketing and product teams—all geared toward improving search engine visibility and profitability of an organization. Enterprise SEO requires […]

6 Local SEO Essentials for 2020

6 Local SEO Essentials for 2020

This was was originally written in march 2019, but it was updated in December 2019 to predict top 6 local seo tips for 2020. 2019 was a year of local SEO, in my opinion. Google’s Bert 2.0 update, clearly gave preference to localized search results where the intent of keyword was local. Hence, due to […]

3 SEO/SEM Predictions for 2020

3 SEO/SEM Predictions for 2020

The field of search marketing (SEO and SEM) is ever-changing. What are some of the big trends marketers can expect in 2020? 3 SEO/SEM Predictions for 2020 The field of search marketing (SEO and SEM) is anything but static. It’s changing constantly, responding to Google’s algorithmic updates, new technologies, and changing search engine user behaviors. […]

How to Optimize Images for SEO?

How to Optimize Images for SEO?

Note: This post was, How to Optimize Images for SEO, was originally written in May of  2019, but it was edited to reflect the current state of SEO  for 2020 2020. Image SEO is more important than ever. Indeed, images now display prominently in one out of every three core Google searches. That makes image […]

Google Bert 2.0 Update: What We Know & How to Recover

Google Bert 2.0 Update: What We Know & How to Recover

Anyone with their finger on the pulse of SEO knows that Google’s algorithms are not set in stone. On the contrary, they’re revised and amended on a regular basis, with the intention of providing search engine users with a superior experience and easier access to relevant content. Search engine updates may be a boon to […]

5 SEO Tips for the Holiday Season

5 SEO Tips for the Holiday Season

The holiday season is fast approaching, and the time to implement an SEO strategy is now. The question is, what last-minute efforts can you make that will yield results? Learn more. SEO Tips for the Holidays The holiday season will be here before you know it, presenting businesses with unique opportunities to capture leads and […]

Structuring Your Enterprise SEO Team

Structuring Your Enterprise SEO Team

While SEO stands alone as its own distinct discipline, it’s by no means isolated from other disciplines; indeed, the implications of SEO are far-reaching. Consider these examples: Web developers have to follow SEO best-practices to ensure sites are properly indexed by Google’s algorithms. UX and design teams must create user experiences that capture organic traffic […]

Google Core Algorithm Update September 2019: Winners, Losers

Google Core Algorithm Update September 2019: Winners, Losers

Summary: It’s no secret that Google’s algorithms are always evolving. In September 2019, Google launched its latest core update, which has impacted a number of sites in the health and personal finance verticals. Sites with original content were rewarded, while sites lacking in high-quality, original content were potentially penalized. While not all details of the […]